2
The Philips Avent baby bath thermometer is a convenient gadget for monitoring the
temperature of both the baby’s bath and room. It serves as both a monitoring tool and a toy.
Through thorough testing, Philips ensures these devices comply with relevant toy and safety
standards1. They are designed as a fun and safe toys for babies of any age to play with while
bathing. The baby bath thermometer allows users to conveniently determine the appropriate
temperature for their baby's room and bath.
Through print advertisement, Phillips aims to reach its target market to get new
customers and retain its current consumers as well. Among its print advertisements are
newspaper segments, magazines, flyers newsletters, as well as billboards. All these forms of
advertising incorporate unique pictures, colors, and illustrations suiting the target audience.
Good examples of the product’s print advertisements are pictures used on their
newsletters and other advertising platforms. They include aspects that make them relevant to
attracting the target consumers. One of the features is its unique brand identity. The pictures
portray the company's unique brand identity of serving babies by using photos of babies of
different ages2. This shows the particular product is designed to serve only babies. On seeing the
advertising pictures, consumers will perceive a sense of safety to their babies from using the
product. The advertising pictures use bright colors such as purple and pink, which bring out a
sense of warmth on viewing the advert. In addition, the camera used in taking the pictures was
placed to see the baby interacting with the thermometer clearly. No tilting angle is applied,
1 Koninklijke Philips. Baby bath and room thermometer.
2 SOYANG Technologies. What are examples of print media?

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