Customer Positioning and Buyer Negotiations

The assignment content discusses the topic of Sales Negotiations, specifically focusing on Buyer Positioning. It highlights various consumer positioning tricks and provides strategies for dealing with angry or resistant customers. The article emphasizes the importance of empathy, positive language, and effective first impressions in delivering great customer service. The reference provided is from Veenpere (2017) who shares 10 psychology tips for better customer service.

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Sales Negotiations
Sales Negotiations

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Sales Negotiations
Task 6 – Buyer positioning
Q1. Produce a list of all the customer positioning tricks you can think of and consider
the possible ways of dealing with such behavior
Psychology, as well as business, are not alike at their core as they both seek to understand the
needs, wants, choices along with the behaviors of individuals. Every single consumer is an
individual with their own backgrounds, experienced, issues as well as mindsets whether it is
permanent or based on situations. There are different consumer positioning tricks which
include:
 Leave aside the fight
 Learn to understand and analyze anger
 Understand the power of an apology (Veenpere, 2017).
 Develop or improve the empathy skills
 Make a great first impression.
 Use positive language
 Use reciprocity to increase retention
 Use Psychology to improve consumer service.
According to the scenario, there are different ways which assist in dealing with such behavior
of consumers. In the angry consumer situations, the first reaction is the first thing that goes
wrong. When someone attacks as shoot into stress and defense mode that is a fight. The
leaders or employees of the company need to develop the empathy skills as it provides great
support which feels the support in providing generic services (Veenpere, 2017). Make a great
and effective first impression in front of consumers because most of the businesses simply do
not bother. Moreover, employees need to use positive language as it is important when it
comes to great consumer service. This said to be a big part which can be chosen in conveying
the messages.
References
Veenpere, E., (2017). 10 Psychology Tips for Better Customer Service. Retrieved from:
https://www.groovehq.com/support/psychology-tips-customer-service

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Sales Negotiations