Strategic Analysis of BT Group

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Strategic Analysis of BT Group

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Executive Summary
The report contributes in providing a practical understanding regarding the applicability of
Porter’s Competitive Strategic models like Porter’s Five Forces and Porter’s Generic Strategy.
The practical applicability of the models is carried out in terms evaluating its use regarding the
case of BT Group Plc, a telecommunications company operating in United Kingdom. Based on
the analysis carried out regarding the applicability of the models upon BT Group Plc effective set
of recommendations are also generated. The report also reflects on the success of applying the
competitive strategy model in case of a business institution in the current era.

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Table of Contents
sIntroductions..................................................................................................................................4
Overview of BT Group................................................................................................................4
Aims and Objectives of the Report..............................................................................................4
Aims.........................................................................................................................................4
Objectives................................................................................................................................4
Porter’s Five Forces Model.............................................................................................................5
Application of Porter’s Five Forces Model on BT Group...............................................................8
Effect of Consumer Power on BT Group....................................................................................8
BT Group and Suppliers..............................................................................................................8
Substitutes for BT Group.............................................................................................................9
Threat of New Entrants..............................................................................................................10
Internal Rivalry in the UK Telecom Industry............................................................................10
Porter’s Generic Strategies............................................................................................................11
Application of Porter’s Generic Strategies on BT Group..............................................................14
Conclusions....................................................................................................................................14
Recommendations..........................................................................................................................15
References......................................................................................................................................17

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Introductions
Overview of BT Group
BT Group based in United Kingdom operates as a global leader in the field of
telecommunications. The company serves the telecommunication needs of customers spread
along United Kingdom and also around 180 different economies spread around the world. BT
Group serves the telecommunication needs of its customers in terms of providing services along
the fixed telephonic lines, broadband, cellular communication and also based on the designing of
contents for the television audiences. BT Group focuses on employing the power of
communications in generating a better world for its customers. In United Kingdom, BT Group
acts as the market leader in the communication sector based on selling diverse products and
services to domestic and business clients associated to the small and also medium sized business
institutions and also to public sector firms (BT Group , 2019).
Aims and Objectives of the Report
Aims
The aim of the report is to reflect both on the theoretical aspects of Porter’s Competitive Strategy
and thereby identify its application associated to BT Group a telecommunications organisation
operating in United Kingdom. It would tend to evaluate in understanding the level of success or
failure regarding the applicability of the two models.