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Essay on Cultural Differences

Added on - 30 Nov 2020

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1THECULTURALDIFFERENCESAFFECTINGTHEMANAGEMENTOFTHEINTERNATIONALARTISTSFORTHEGLOBALREPUTABLECLIENTSINTHEENTERTAINMENTINDUSTRYOFTHEUNITEDKINGDOMI,[type your name],confirm that this submission is my own work and I accept all responsibilityfor any copyright infringement that may occur as a result of this submission.Student number:Student ID:Degree Title:Module:Module Code:Supervisor:Word Count:Submission Date:
2TABLE OFCONTENTSAbstract ........................................................................................................................................... 4Introduction ..................................................................................................................................... 5Background of Study ...................................................................................................................... 5Research Question .......................................................................................................................... 5Research Objective ......................................................................................................................... 6Introduction ..................................................................................................................................... 7Key Concept.................................................................................................................................... 7Entertainment Industry of United Kingdom ................................................................................... 7Scarlett Entertainment ..................................................................................................................... 8Artist for Global Reputable Clients ................................................................................................ 8Cultural Differences ........................................................................................................................ 9Impact of Culture on Organizations .............................................................................................. 10Cultural Diversity .......................................................................................................................... 11Self Categorization Theory ........................................................................................................... 13Scientific Management Theory ..................................................................................................... 13Research Philosophy ..................................................................................................................... 16Research Approach ....................................................................................................................... 16Research Strategy .......................................................................................................................... 16Research Instrument ...................................................................................................................... 17Sampling ....................................................................................................................................... 17Data Collection Method ................................................................................................................ 18Primary data: ............................................................................................................................. 18Secondary data: ......................................................................................................................... 18Research Ethics ............................................................................................................................. 18
3Key Findings ................................................................................................................................. 19Results ........................................................................................................................................... 19Discussion and Analysis ............................................................................................................... 21Summary ....................................................................................................................................... 23Recommendations ......................................................................................................................... 23References ..................................................................................................................................... 25
4ABSTRACTThis report is based upon the work placement project of Scarlett Entertainment. The title of thisreport is Cultural differences affecting the management of the international artists for the globalreputable client(s) in the Entertainment Industry of the UK. The research which is conducted inthis project is about the cultural differences and conflicts which rarely arise at workplaces. Theindustry here which is selected for this report is entertainment and talent acquisition agencywhich is globally recognized and have reputable clients around the world. Their clients are high-class brands such as Etihad Airways, Prada, Ralph Lauran, Ferrari, Holland America, Windows,and Samsung. The agency is operating their business in the Middle East, Italy, Las Vegas andNew York. This report contains the research related to the theories and approaches which areimplemented and practiced by management where individuals from multi-culture are hired. Thereport also includes the different theories related to Culture differences, Organizational Culturesand Analysis referenced to the case of Scarlett Entertainment.
5CHAPTERONE:INTRODUCTIONINTRODUCTIONIn this paper, the objective and focus of the study are based on the impact of cultural differenceswhich are affecting the management of various agencies of the entertainment industry. The corefocus of this paper is to identify the risk and impacts of cultural differences in the entertainmentindustry of the United Kingdom by evaluating the case study company Scarlett Entertainment(Scarlett Entertainment, 2019). The organization is a multinational event and talent agency,started in 2009. They have the stuff of over 50 individuals, speaking eleven languages. The mainoffice is in the UK but they are also operating in Italy, New York, Middle East and Las Vegas.Themultilingualteamprovidesentertainmentforover2000eventseveryyear.ScarlettEntertainment provides excellent service that ensures every event will stand out for all the rightreasons. They have also won many awards, including Best Entertainment Production at the 2014Middle East Event Awards and Business of the Year at the 2015 South West Business Awards(Scarlett Entertainment, 2019).BACKGROUND OFSTUDYThe background of this research is based on the Entertainment industry; this is work placementresearch of Scarlett Entertainment United Kingdom. The notion behind this paper is to identifythe factors of cultural difference in the entertainment industry. This either negatively orpositively affects the management. The company is globally recognized talent booking agencyand entertainment specialist (Smith, 2019). They have been providing exciting and uniqueentertainment events around the world. Therefore, people from a different culture is workingwithin the agency, versatile culture employees can face different issues with the management andalso with the other stuff due to different ethnic background. While, on the other hand, they arealsohiringtheartistfortheirentertainmentprojectsfromdifferentethnicbackgrounds.Consequently,thestudyofthisworkplacementplanistostudythecultureofScarlettEntertainmentandidentifythemajorissueswhicharefacedacrosstheorganisationbymanagement, stuff and Artists (Scarlett Entertainment, 2019).RESEARCHQUESTIONThe research questions for this paper are is as follow:
6How the cultural differences and communication barriers affect the performance of ScarlettEntertainment and, are such differences negative for Entertainment Industry?RESEARCHOBJECTIVEThe research objective provides the complete road map for the entire research. This suggests thefinal outcome of the research and research is conducted on the objectives. Following are theobjectives of this research:Examining the scope of globally renowned artists working for Scarlett Entertainment andUnderstanding the importance of cultural differences regarding the case study companyScarlett Entertainment.
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