Wine tourism in China PDF

1 The wine tourism in China
Running head: THE WINE TOURISM IN CHINA
The wine tourism in China
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2 The wine tourism in China
Contents
Introduction......................................................................................................................................3
Literature review..............................................................................................................................4
1.1 History of the Chinese wine industry.....................................................................................4
1.2 Overview of the modern Chinese wine industry....................................................................4
1.3 Industry structure and dynamics............................................................................................5
1.4 New business models of wine production..............................................................................5
1.5 The Chinese wine market.......................................................................................................5
1.6 Competing with imported wine..............................................................................................5
1.7 Wine tourism in China...........................................................................................................6
Conclusions......................................................................................................................................7
References........................................................................................................................................8

3 The wine tourism in China
Introduction
Wine has been considered an integral part of the hospitality industry a long time ago. It
contributes to socialization and relaxation because the moderate consumption of wine is
considered a pleasurable experience and healthy. The wineries benefit from selling the products
and being a consumption place as well that attracts consumers to socialize, taste and purchase.
Contemporary wineries introduce facilities that link between wine and tourism. Tourists are
invited to visit the wine region and taste it. Meeting the wine makers is an exciting experience
for the visitors. The growth of the tourism industry allows communities to benefit from the
various activities that could be introduced to tourists, especially in China. The rural areas within
countries are also attracted to benefit from the tourism opportunities through their developmental
agencies [ CITATION Alo10 \l 1033 ].
The following section critically analyzes the wine tourism business models and discusses
the Chinese wine industry historical development and current dynamics that influence the wine
tourism.