2 Executive Summary The report serves as an effective comparison between different performance measurements techniques regarding organisational performance. It focuses on gathering considerable amount of information based on consulting diverse literary sources associated to measurement of organisational performance and also based on evaluation of a case of a retail institution like Tesco. The report ideally contributes in judging the effectiveness of the performance measurement schemes and thereby generates effective recommendations for Tesco for enhancing the present organisational performance practices carried out by the firm’s managers.
3 Table of Contents Introduction......................................................................................................................................4 Overview of Tesco Plc.................................................................................................................4 Description of its activities..........................................................................................................4 Operations and Business Environment........................................................................................4 Detailed Methodology.....................................................................................................................5 Performance Management Systems in use by Tesco Plc.................................................................6 Conclusion and Critical Evaluation...............................................................................................14 Recommendations and Implementation........................................................................................15 References......................................................................................................................................17
4 Introduction Overview of Tesco Plc Tesco Plc based in United Kingdom operates as a leading grocery retailer in the region. It operates based on a large network of 6,800 stores both brick-and-mortar and online to address the need of around 80 million people that tend to visit the physical and online stores of the firm on an average weekly basis. The firm operates based on total manpower strength of around 440,000 million staffs(Tesco Plc , 2018). Description of its activities Tesco Plc focuses on serving the needs of its customers through the generation of quality products and at affordable prices. The same contributes in enhancing the quality of lives of the customers in terms of innovating on its service offerings based on the employment of click-and- collect interface that encourages customers to generate orders online and thereby collect the samefromnearbystoresandoutlets.Moreover,Tesco’smanagementalsofocuseson understanding the needs and expectations of its customers based on the employment of the Clubcard and social media based tools and thereby in designing its product and service offerings in a customised fashion. Tesco’s management also focuses on sourcing products in a sustainable fashion from quality suppliers. Further, Tesco also works in serving and protecting the needs of external communities consisting of social groups and external stakeholders(Tesco Plc , 2019). Operations and Business Environment
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5 The increase in price inflation of around 2.9 percent during 2017 for food products was restricted from being transferred to its customers. Tesco focuses on serving customers in a specific fashion based on fulfilling its promises in terms of quality and price parameters. The same is carried out by Tesco in terms of working in an effective and integrated fashion its suppliers such that the same contributes in gaining access to quality food and non-food products. Tesco is also observed to face potential challenge from discount chains like Aldi and Lidl. Tesco’s management thus effectively works in shielding the customers from the impact of Brexit where it has caused the lowering down the value of the Pound which in turn accounted for increasing the level of costs for the food and non-food products and price inflations(Wood, 2017). Detailed Methodology Two different types of methods like secondary or empirical research methodology along with case study based research are focused on being incorporated for carrying out the study in a holistic fashion. The application of secondary research based activity is encouraged in the report in that the same focuses on understanding and evaluating the diverse concepts regarding performance measurement and evaluation of firms or organisation as a whole. The carrying out of the research activity in the paper based on gaining potential information from secondary sources aptly contributes in deriving background information for the undertaking of future research(Denault, 2018). Further, the application of secondary sources also contribute in gaining accesstoqualityandauthenticinformationassociatedtotheresearchissueconcerning performance measurement practices for business organisations. The gaining of such information in a timely manner and also in a cost-effective fashion ideally helps in meeting the research
6 objectives. A blend of different research reports, journal articles, books and other available articles are to be consulted for carrying out the needed research(Dawson, 2016). Apart from the use of secondary research based activity, the employment of case study associated research would also be carried out for meeting the research objectives of the paper. The case study associated research activity is identified to earn significance for the paper in that the study of organisational performance from the practical point of view would be based on the retail institution, Tesco Plc. The incorporation of the case study oriented research activity like secondary research ideally helps in the deriving of quality information from authentic sources both in a timely and cost effective manner(Böcher & Krott, 2016). Further, the incorporation of case study oriented study also enables the research activity to be carried out from a multitude of differentangles.Applicationofthecasestudybasedresearchactivityalsoamountsin understanding and evaluating the practical significance of the information gained based on the use of the secondary research sources(Tight, 2017). In that the information gained based on consulting of diverse secondary research sources and also the case study oriented research being of a qualitative nature, the employment of qualitative researchactivityisalsofocusedonbeingundertakenincarryingout theresearch.The employment of qualitative research activity ideally suits the case in that considerable amount of qualitative sources are studied and dealt in the paper for generating potential information in a narrative and descriptive format(Silverman, 2016). The application of qualitative research activity also earns significance in that it contributes in undertaking of the research in an in-depth fashionandtherebycontributesingainingqualityinformationfromdiverseperspectives (Klenke, 2016).
7 Performance Management Systems in use by Tesco Plc Different types of Alternative Performance Measures or APMs are employed by the management of Tesco Plc for measuring the level of its organisational performance. The measurement of Group Sales of Tesco are carried out in terms of excluding the sales proceeds generated by the firm associated to the operations carried out at the petrol filling outlets. The level of growth in sale figures for Tesco is identified as an effective ratio that is measured as a year-on-year change associated to the total amount of Group sales for a total period of 52 weeks or 1 month. Another effective performance measure in use by Tesco is identified as like-for-like that focuses on recording growth of both online and store based sales for the group as a whole. The measurement here is carried out for online and physical stores that were opened for over an annual period. It however discards the sales figure of stores that had been closed during the previous year(Tesco Plc , 2018). Further, the level of operating profit before the inclusion of exceptional items is carried out in terms of estimating the level of the operating profit for Tesco Group with however excluding some special items (incomes or costs) that are associated with the activities or operations of the Group but are excluded owing to its size. The level of operating margin is estimated based on dividing the operating profit excluding the level of exceptional items by the amount of revenue gained. The level of operating margin is expressed in the form of a percentage. The measurement of cash flow associated to retail operations is also identified as an effective APM by Tesco’s management such that it focuses on estimating the net cash inflows from
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8 continuing retail operations. It however does not include the cash flows gained associated to the financial operations of Tesco Bank(Tesco Plc , 2018). Again, the measurement of Retail Free Cash Flows focuses on incorporating cash flows associated to both operating and investment functions that are pertaining to retail business. Further, it also includes the amount of shares that are purchased associated to such schemes. The measurement of Net Debt for Tesco Plc aims at excluding the amount of debt associated to the operations of Tesco Bank but aims at including the total amount of debt pertaining to the retail operations of the firm. The above highlighted are the most significant Alternative Performance Measures or APMs that are used by Tesco’s management for evaluating and measuring the level of the organisation’s performance. The management asserts that the APMs are used for understanding the trend and position of Tesco’s retail performance. It evaluates the like-for-like position of the company associated to different annual periods and also contributes in comparing the performance of Tesco’s units based along different geographical areas(Tesco Plc , 2018). The identified performance measurement techniques used by Tesco Plc can be effectively reviewed and evaluated based on the understanding of theoretical knowledge associated to performance management of firms. It serves as an integrated approach which begins with the planning function associated to measurement and evaluation of the organisational performance of the firm and thereby focuses on incorporating effective monitoring standards for tracking the execution of the planned decisions and its impacts in enhancing organisational performance. Finally, the stocktaking activities are carried out either annually or along stated periods and
9 thereby feedback generated associated to such(Pondicherry University , n.d.). The same is reflected in the following illustration. (Pondicherry University , n.d.) Further, organisational performance is also evaluated by firms based on the application of three specific measures that are indicated as productivity, effectiveness of the business organisation and finally associated to the level of organisational ranking. Herein, the productivity or output of the firm is analysed based on the level of financial and non-financial performances associated to the business organisation under question. It focuses on the involvement of financial and non- financial metrics for evaluating the level of business productivity for the firm. Secondly, in terms of organisational effectiveness the business performance of the firm is evaluated based on the ability of the firm in exploiting the resource base for generating adequate level of outputs(Adler, 2018). Herein, strategic models like the VRIO Framework or value and rarity of the tangible and
10 intangible resource base is studied with also the chances of the degree of imitability that can be carried out by other competing firms in the industry and also the potency of the existing organisational framework are all evaluated. The analysis based on the use of the VRIO Framework would ideallycontribute in understanding the potency of the organisation in generating success in a sustained fashion. Finally, the ranking of the companies in terms of industry ratings like Fortune 500 companies and the like also contribute in evaluating the performance position of the firm in the related industry(Kearney, 2018). Another effective model stands out to be the DSMC/ATI Model that can be used for assessing the performance improvement of a firm. The model is reflected as under.
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11 (Pondicherry University , n.d.) (Pondicherry University , n.d.)
12 The mission of the firm herein is developed in a customer centric fashion such that the firm focuses on designing operational and business objectives for meeting the consumer expectations and requirements in an effective fashion. Further, the firm focuses on designing and setting of business and customer servicing goals and targets based on the identified mission such that the same encourages the firm in allocating the resources base for aptly meeting of the same within stated periods. Subsequently the model identifies the requirement of the firm in aptly developing and enhancing the level of business processes while also focusing on the generating of effective training to the staffs to work in the new business and operational setting. Improvement of the existing business processes with also its effective evaluation based on the application of effective tools and techniques and generation of needed feedbacks adequately contributes in generation of continuous improvement for enhancing the performance of the firm(Chandler, 2016). Finally, another effective model that can be associated for enhancing the level of organisational performance for a business organisation is identified as the Multi-Source Feedback Model. The MSF Model of performance improvement is reflected as under.
13 (Pondicherry University , n.d.) The 360 Degree Feedback Model used by firms in industries is identified as an MSF Model that can be rightly put to use. The 360 Degree Feedback Model focuses on gaining feedback from potential stakeholders like customers, suppliers, internal staffs, managers, peer groups and also from specific individuals(Pondicherry University , n.d.). The same is reflected as under.
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14 (Pondicherry University , n.d.) The 360 Degree Feedback mechanism is applied by business units that are observed to possess a performancedrivenbasedculture,employeereadinessandparticipation,teambased performance culture, transparent communication system and also a culture focused on promoting organisational and individual development based on career tracking and training activities (Pondicherry University , n.d.). Tesco’s performance management needs to be improved based on the incorporation of the 360 Degree Feedback Mechanism as an effective example of a Multi-Source Feedback Model. The same thus requires the company to focus on the identification of business goals and objectives and thereby to effectively plan on business and departmental targets such that the same could be percolated along to the different departments along the business institution. Further, the targets identified need to be used for assigning of different job roles to the organisational teams. The performance evaluation of the individuals and teams need to be carried out based on a 360 degreeperformanceevaluationsystemandfeedbackgainedfromdiversestakeholders (Brookhart, 2017). The feedback gained is used for further planning activities associated to formulation of training for development of individual and group potencies such that it aids in
15 futuredevelopmentoftheorganisationalperformance.Herein,theMSFModelearns significanceinthatithelpsindefiningandidentifyingtheparametersfortrackingof performances of a business unit and its several departments and also the manner or the parameters that needs to be employed for carrying out the performance evaluations(Pondicherry University , n.d.). (Pondicherry University , n.d.) Conclusion and Critical Evaluation The paper reflects that the performance measurement activity for Tesco Plc is essentially carried out based on a set of Alternative Performance Measures (APMs). The APMs are mainly observed to contribute in the estimation and evaluation of performances of the organisation especially from the financial standpoint. To this end, a set of diverse literature associated to performance measurement and evaluation are studied which reveal a set of different types of
16 qualitative instruments that are employed by the firms for evaluation of the current performances and thereby in generating effective feedback for promoting the future development of the current performance situation. The application of the multi source feedback model in the form of 360 degree feedback mechanism is studied in a detailed fashion in the paper. The application of the multi source feedback model in contrary to the alternative performance measures ideally helps in evaluation of the performance of the organisation from diverse perspectives and angles. It helps in the generation of detailed and narrative information sets contrary to specific and quantitative information as gained based on the employment of the alternative performance measures. The gaining of detailed and qualitative information from diverse stakeholders is taken to help the management of Tesco in taking quality decisions and in using the feedback loop for the development of quality training modules for the departmental staffs. Unlike the alternative performance measures that only suited comparison of the quantitative performances on a year-to- year or on a period-to-period basis the application of the multi source feedback model promotes the aspect of continuous improvement for the business organisation. From a holistic standpoint, unlike the alternative performance measures used by Tesco, the application of the multi source feedback model serves in generating both qualitative and quantitative information in the form of raters for better understanding and analysis. Recommendations and Implementation The implementation of the Multi-Source Feedback Model can be carried out in Tesco Plc based on the identification of the key result areas (KRAs) for both the organisation as a whole and also for the individual departments and strategic units of the firm. After defining the KRAs the organisational managers are required to focus on the identification of effective goals and
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17 responsibilities that are needed to be fulfilled by staffs associated to the different departments of the institution and also along its different brick-and-mortar stores and formats. Further, after having defined the job roles and responsibilities at the individual and also along the group level the managers focus on underling the desired level of competencies and also the attitudes and behavioural parameters that are needed to be reflected by the different staffs to which the tasks or rolesfor meetingofbusinessand institutionalobjectivesareassigned.Theperformance measurement of the organisation thus can be carried out at the staff and departmental level based on the formulation of questionnaires and rating systems that would be used by the different stakeholder groups like peer groups, colleagues, managers, customers, suppliers/vendor firms and the like. The gaining of 360 degree feedback based on the application of the questionnaires and the rating systems ideally help in evaluating the level of performance potential of the organisation as a whole and also the rooms for improvement. It also contributes in the development of training mechanism for the staffs pertaining to the different levels for helping in the generation of effective performances at a future period(Ermongkonchai, 2008).
18 References Adler, R.W., 2018.Strategic Performance Management: Accounting for Organizational Control. New York : Taylor and Francis. Böcher, M. & Krott, M., 2016.Science Makes the World Go Round: Successful Scientific Knowledge Transfer for the Environment. United Kingdom : Springer. Brookhart, S.M., 2017.How to Give Effective Feedback to Your Students. Second Edition ed. United Kingdom : ASCD. Chandler, M.T., 2016.How Performance Management Is Killing Performance—and What to Do About It: Rethink, Redesign, Reboot. United Kingdom : Berrett-Koehler Publishers. Dawson, C., 2016.100 Activities for Teaching Research Methods. United Kingdom: SAGE. Denault,J.-F.,2018.TheHandbookofMarketingStrategyforLifeScienceCompanies: Formulating the Roadmap You Need to Navigate the Market. New York : Taylor & Francis. Ermongkonchai, P., 2008. An Evaluation of Multisource Feedback (MSF) for Managerial Development in Large-Size Manufacturing Companies in Thailand.Contemporary Management Research, 4(3), pp.189-218. Kearney, R., 2018.Public Sector Performance: Management, Motivation, And Measurement. New York : Routledge. Klenke, K., 2016.Qualitative Research in the Study of Leadership. United Kingdom : Emerald Group Publishing. Pondicherry University , n.d.Performance Management. Pondicherry : Pondicherry University.
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