Value chain analysis Assignment PDF
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Added on 2021-06-18
Value chain analysis Assignment PDF
Added on 2021-06-18
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Running head: VALUE CHAIN ANALYSISValue Chain Analysis of TelstraName of the Student:Name of the University:Author Note:
1VALUE CHAIN ANALYSISExecutive SummaryThe study explores the value chain analysis process of Telstra Corporation Limited. The valuechain of Telstra is based on the internal telecommunication networking system that creating theworldwide value for the potential customers. The study also highlights that Michael Porter'svalue chain analysis is one of those most fruitful concepts in today's business world that developsunderstanding regarding the fruitfulness product differentiation as well as the internalorganisational functions that can achieve success. Telstra has adopted the innovative solutions todevelop the effective supply chain process. It has been using the Integrated Supply ChainOrganisation of IBM, which is a demand-driven vision to the reality.The overview of the entire value chain analysis provides the inside that the company could sharethe global network to target the global customers and developed the profitability parameters for alonger period of time. The porters five force analysis provides insight that the companyrequired developing the largest customer base and service differentiation meet the meet the needsof the customers. The porters five force analysis provides insight that the company requireddeveloping the largest customer base and service differentiation meet the meet the needs of thecustomers.
2VALUE CHAIN ANALYSISTable of ContentsIntroduction......................................................................................................................................2Background of the Company...........................................................................................................2Porter’s Value Chain Analysis of Telstra Corporation....................................................................3Identification of the Three Business Scenarios for Optimizing and Sharing Value Chain...........10Porter’s Five Forces Analysis........................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14
3VALUE CHAIN ANALYSISIntroductionValue Chain Analysis is considered as a method that helps a company to identify theprimary as well as the support activities, which are adding value to the finished product andanalyzing the activities to ensure product or service differentiation. It generally represents theassociated internal activities undertaken by a company to transform inputs into a valuable output.According to McDougal (2017, p.20), value chain analysis is conceptualized as a strategic toolthat analyses and measures the internal organisational functionalities by focusing on developingthe most valuable products or service to be offered to the customers. This value based productssimply help in improving the competitive advantage of the company and generate more customerbase to sustain the profitable parameter. It is noticeable that when a company has the ability toproduce products at a lower price and deliver the superior products; it helps the company to earnmore revenues. The study is this focusing on the value chain analysis of Telstra CorporationLimited, which is the renowned telecommunication company in Australia. The formulation ofporter's value chain analysis based on the specifications related to the company's functionalitywill be discussed in this study. The identification of the major areas will ensure the value basedassessment for the future prospects.Background of the Company Telstra has captured the leading position in the Australian Telecommunication andTechnology Industry by offering the most transparent communication services and participatingin all telecommunication market (Campbell 2016, p.18). The company deals with 5.1 millionretail fixed point services, 17.6 million retail mobile services, and 3.5 million retail fixedbroadband services (Telstra.com.au2018). The company believes in connecting people to createmore opportunistic value that can develop more customer base and ensure profit. The company ismuch focused on developing technology as well as a content solution in an easy and simplifiedmanner. It includes the fastest and largest national mobile network of Australia. Telstra strives toserve the customers in an efficient way by offering them a variety of the telecommunication anddigital services (Macdonald 2018). Currently, the company has expanded over 20 countries allacross the world. The company notices that the current opportunistic market is highly dependingon government, individuals, connected businesses, and communities in this 21st century. Everyday, the company is focusing on improving the connection to develop a better customer segment.
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