Report on Supermarket Chain- Iceland Foods Ltd

Added on - 16 Sep 2019

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Iceland foods ltdPrima tech Promotional Materials
1IntroductionThe Iceland foods ltd is a supermarket chain of British which emphasize on the sale of frozenfoods. The company lies in the retail industry. The company provides frozen foods such as meatsand vegetables, and groceries. The share of the company in the UK food market is 1.8%. Thecompany started its business in 1969, and the first store is opened in Leg Street, Shropshire,Oswestry, England with the investing partner Peter Hinchcliffe who has invested £59 for the rentof one month (Iceland et al., 2016). Initially, the island was specialized in the slack frozen food.In the year 1977, the new store was opened in Manchester, and they were selling their ownpackaged and labelled food. In the year 1984, the business became public. During the year 1993,the business acquired the chain of French Au Gel and also took over the department store ofLittlewoods but the move was not successful, and it resulted in hug losses to the business. Theholding of the business was named as the Big Food Group in the year 2002, and they attemptedto focus on the comfort sector through a Londis bid. Moreover, in the year 2000, the businessmerged with the Booker plc.to expand their business.Brick operationThe company has the physical presence in the United Kingdom. The company provides companyprovides its services to more than eight hundred stores. The company provides various foodfrozen items at the stores. The company operates its brick operations in all the stores in theUnited Kingdom. In the year 1978, the business managed to have 27 stores under their name.Further, in the year 1983, the business expanded after purchasing 17 stores of the St. Catherine’sfreezer centre which was based in Bristol. In the year 1996, the business opened another sevenstores in Letterkenny and Dublin. Unfortunately, they were closed in 2005 because of the
2financial crisis. The business is also linked with the British home stores in order to expand thebusiness. Again in the year 2008, the company got access to the Irish market and agreed to a dealwith franchise through Irish cash. In 2009, the other stores were opened in Dublin, on the road ofNavan, and the Illaccentre. At present, the business has ten stores in Ireland.The new store of the Iceland foods ltd was inaugurated in the town centre of Dubley inDecember as the part of the department store of Beatties. Iceland foods ltd also have stores inPortugal and Spain in convergence through the retailer overseas of Spain. The stores keep thestock of the products of Iceland the Waitrose’s. Moreover, in the year 2012, the companyinaugurated a new store in Iceland and at this point in time, the company has three stores inIceland which offer services 24/7. In the year 2013, Iceland foods ltd developed seven morestores that were initially franchised. In 2014, Iceland foods ltd used the concept of stores i.e. TheFood Warehouse and the size of the warehouse was double the size of normal Island store andthe full range of chilled and frozen products, extended variety of special and luxury products offrozen food, production of fresh and chilled meat and also a great selection of grocery productpacks in bulk. In the year 2015, The Food Warehouse was running successfully in the sevenlocations of the UK.Click operationThe company also provides its frozen food and groceries food through online mode whichenables to provide its products within the United Kingdom. The company has website andmobile phone app in order to provide service through click button service as well. It helps toprovide the services to the wide range of customers who are not able to come at the stores. Theonline services of the company are operated through website and apps. The business announcedthat they have already begun the online shopping service trial and it was estimated in 2005 that
3the company would expand and new 280 stores will be launched which would cover around 50percent of the population of the UK. Further, the company completed its roll-out on the shoppingservices online and around 84 percent of the population of the UK were using it. The companyoffered free delivery on the order which is above £35 and the services which are being providedonline helped in the deriving growth of delivered sales of the business to a great level. In the year2015, the player of Iceland Bingo won £3.4 million from a stake of 15p and became the secondlargest online Bingo of the UK. The company is ranked on the third position of the nation inorder to provide great online services to the customers and make them satisfied completely. Dueto online services, the sales increased to £2.7 billion and the maintenance and generation of thecash was going strong. Further, 28 stores were opened along with the six warehouse stores of theFood.Further, the online shopping raised to £1.3 million for charity with the charitable foundation ofIceland foods. In response to the great growth of the online service business. The companyinaugurated the new store i.e. dark store which was dedicated to the picking of order online onthe Tipton industrial estate. The online picking of the orders apart from the region’s retail storespermitted the company to provide more broad range and the improvised services to thecustomers online. The company also offers free slots of delivery in the stores to enable them toground on expanding the traditional operations of the business offering home delivery of theproducts which are purchased in the stores. Therefore, the company was able to grow theiroperations and business by offering online services to the customers.Balancing of click operation over brick operationThe company is providing both bricks and click services to the customers in order to give highquality of services to the customers. The company is balancing operations of both brick and click
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