10190012 – Dang Thi Chuc Linh.

10190012 – Dang Thi Chuc Linh

INTRODUCTION
I will explain in this assignment the changing history of the technological
industry and the difference between inventions from technological
breakthroughs, major innovations and small/incremental innovations. Moreover,
I will show you the different functional sources of innovations for the products of
Motorola, IBM, BlackBerry and Apple and their demand pull, technological push
model. In addition to that will be the analysis of IBM to evaluate the company’s
company innovations and commercialization on mobile devices. On the other
hand, I’ll show you how BlackBerry became to the leading position of the
mobile market before 2007 and why BlackBerry didn’t success in maintain its
position while Apple can easily replace IBM in producing smartphones. Lastly,
4Ps of innovation of BlackBerry and Apple will also be provided neatly.

MAJOR FINDINGS
TASK 1.
Inventions and Innovations related to the smartphone industry timeline:
-1973 – First Phone Call : Motorola's Marty Cooper called Joel S. Engel, a
rival at Bell Labs on April 3, 1973 for the first time from a handheld mobile
phone called Motorola DynaTAC 8000x.
-1979 – 1g: NTT's system, used in Tokyo for the first time in 1979 and later
expanded to all over Japan and Nordic Mobile Telephony in the Nordic
countries, was the first automatic analog cellular systems deployed.
-1982 - Mobira Senator: The device produced by Nokia was widely
considered the first real mobile phone for customer. This innovative mobile
phone used the NMT standard as part of wireless cellular technology's first
generation (1G).
-1983 – 1g Spread : Ameritech Mobile Communications was the first
company to launch a 1G telephone network in the United States on 13
October 1983, starting with Chicago.
-1984 – Motorola Dynatac 8000x: Motorola also introduced its first portable
mobile phone, which was also used to make the first public telephone call
in the United Kingdom in 1985.
-1989 - Motorola Microtac 9800x : With its compact size and mouthpiece,
the phone displayed true flexibility. There were antennas on both model
8000x, 9800x, and was only used to make calls.
-1992 - Nokia 1011: Nokia launched the first mobile telephone in the world
to be used at any place with an additional of text messaging function. This
was due to its ability to access the GSM Network, frequently referred to as
the second-generation (2G) wireless cellular technology.
-1994 - Simon Personal Communicator: This IBM device was first
introduced in 1994 and is widely recognized as the first smartphone in the
world. The IBM Simon, being far ahead of time, had a touch screen and
many pre-installed features such as the address book, monitor, diary,
electronic notepad, world clock. But there was only a tiny monochrome
LCD screen with the battery life of one hour.
-1996 - Nokia 9000 Communicator: The phone served as inspiration for

RIM’s BlackBerry. It has a full QWERTY keyboard and naming was one of
the first telephones to accept and transmit e-mail and FAX via its GSM
modem.
-1997 - Siemens S10: Siemens was the world's first running smartphone
with a full color display when it released the S10 device in 1997. Up to six
rows of data displayed in four different colours (white, red, blue and green).
-1999 - Nokia 7110: It was also one of the first handsets to provide mobile
internet connectivity through its groundbreaking WAP app, but this
permitted only access to WAP configured websites. It was also one of the
first telephones to install personalized ringtones, which became common in
the mid-2000s.
-2000 - Sharp J-Sh04: It was the first handheld telephone with an
embedded digital camera, although it was just 0.11 megapixels and only
available for sale in Japan.
-2001 – 3G: NTT DoCoMo, Inc. Launches 3G FOMA service on fully
commercialized basis
-2002 – Blackberry 5810: The BlackBerry 5810 was the first model with
phone capabilities but a headset was required to make call.
-2003 - Blackberry (Rim) 6210: Although many successful BlackBerry
models were available before, the 6210 was the first BlackBerry to be able
to make phone calls. It was also the first mobile with BlackBerry Messager
(BBM) – the popular BlackBerry instant messaging system.
-2005 - SONY ERICSSON WALKMAN W800: The W800 was one of the
first telephones to focus on music on the market, probably because of the
new iPod success. In all aspects, this phone was one of the first to base its
innovative functionality on the basic characteristics of a mobile phone,
including calling and email.
-2007 – The Iphone: While not the first handset on the market, it came at a
time when phones with physical keys, small screens and clunky prototypes
were mostly used in the cell phone industry. Apple revolutionized the
smartphone industry with the introduction of the first generation iPhone,
with many critics claiming that this is the most significant time in the history
of smartphones.
-2008 - HTC (T-MOBILE) DREAM G1: This was the very first phone with