MGMT6011 Strategic Management Capstone

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1Assessment 1: Development of a Case Study (Woolworth)Name: Sayed Mohammed Imtiyaz Ur RasoolStudent Number: 00213870TSubject: MGMT6011 Strategic Management Capstone
2Executive Summary:Management is considered as administration of the organization, whether such organization isrelated to the business, not-for-profit organization, or any government body. Managementincludes the activity related to the strategy setting of an organization, collaborating theemployee’s efforts, accomplishing the objectives stated by the organization by applying theresources which are available such as financial, natural, technological, and human resources. Itmust be noted that term management is broader in nature and it not only includes the innermanagement but also consider outer management such as competitors, business environment,supply chain, etc. It refers to people managing the organization.The main objective of this report is to apply the theory related to strategic management intopractice, develop the understanding related to theories, concepts, and models for the purpose ofsupporting operation from a strategic perspective, identify and analyse the issues related tostrategy, assess the strengths and weaknesses of the selected organization, consider the ethicaland social factors related to strategic issues, and gain the knowledge related to globalperspectives while analyzing the issues related to strategy. Lastly, paper is concluded with briefconclusion which contains the recommendations and summary of the important facts.
3ContentsExecutive Summary:....................................................................................................................................2Introduction:...............................................................................................................................................3Brief introduction of Woolworths Limited:..................................................................................................4Mechanism related to external and internal government:......................................................................5Cost and differentiation advantage in the industry:....................................................................................7Cost Advantage:.......................................................................................................................................7Differentiate strategy:.............................................................................................................................8Value analysis of Woolworth:......................................................................................................................8VRIO analysis of Woolworth:.......................................................................................................................9Recommendations:....................................................................................................................................10Conclusion:................................................................................................................................................11References:................................................................................................................................................12Introduction:The most important function of management is framing and implementing the strategy, andtheory related to strategy is challenging in nature. This term strategy is considered as mostcommon used term in the public discourse. It is used to refer various things such as state policyto personal choices. Very few researchers are there who actually appreciate the actual meaningof the term, and one of the best meanings given related to the strategy theory by the Harry
4Yarger (Yarger, 2006). As stated by the Hary, strategy theory is broad in nature and it opens themind in context of all possibilities and mainly considers the costs and risk related to ourdecisions. It also considers the consequences related to adversaries, allies, and others.Structure of this report includes various sections and these sections include brief introduction andownership structure of the selected organization that is Woolworths Limited. This section alsocontains the mechanisms related to external and internal governance and other forms of externalcontrol. Second section of this report states the basic sources of cost and differentiationadvantage in the industry in which Woolworth’s limited operated. It also states the position ofthe organization in the respective industry and its major competitors in the strategic groupdiagram and for this purpose theory is used. Third section of this report includes the value chainanalysis of Woolworth Limited for identifying the competitive advantage. Fourth section of thisreport includes the VIRO analysis related to competitive advantage stated in section 3, and alsodevelops the understanding of these sources with the help of corporate governance mechanism.Last section of this report includes the recommendations for the purpose of developing strategicresources which also includes corporate governance processes for the purpose of increase thecompetitiveness of your organization. Lastly, brief conclusion is stated for concluding the report.Brief introduction of Woolworths Limited:In 1924, December 5thWoolworth was opened for conducting the business in imperial Arcade ofSydney. Percy Christmas was the founding CEO of the Woolworth Limited, and at the time ofopening he stated that every city requires Woolworth, and every man, woman and childrenrequired the place from where they get good things in cheap prices. Words stated by Mr. Percyis still the basis of value system and philosophy of Woolworth (Woolworth group, n.d.).Presently, this company owns supermarkets and other merchandise consumer stores in Australiaand New Zealand. They operate the supermarkets named “Woolworths” and “Safeway” inAustralia and “Countdown” in New Zealand. This company operates via various business outletssuch as Australian Food, Liquor & Petrol, New Zealand Supermarkets, General Merchandise,Hotels and Home Improvement. Segment related to Australian Food, Liquor and Petrol is mainlyengaged in the procurement of food and liquor and also in those products which are resell to theAustralian consumers.
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