Managing a Computing Project PDF

Running head: MANAGING A COMPUTING PROJECT
Managing a Computing Project
Name of Student
Name of University
Author Note

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Table of Contents
1. Background/Introduction.................................................................................................3
2. Project Aims and Objectives...........................................................................................3
2.1. Project Aim...............................................................................................................3
2.2. Project Objectives.....................................................................................................3
3. Project Management Plan................................................................................................4
3.1. Project Scope............................................................................................................4
3.2. Estimated Project Cost..............................................................................................4
3.3. Time Required..........................................................................................................5
3.4. Quality......................................................................................................................6
3.5. Communication.........................................................................................................7
3.6. Risk and Resources...................................................................................................7
4. Work Breakdown Structure.............................................................................................7
5. Data Collection and Analysis..........................................................................................9
5.1. Literature Review.....................................................................................................9
5.1.1. Role of AI in Retail and Customer Service.....................................................10
5.1.2. Recommender Systems in influencing customers’ decision...........................11
5.1.3. Evolution of AI in future customer-oriented environments............................12
5.2. Primary Data Collection and Analysis...................................................................13
6. Recommendations..........................................................................................................18

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7. Reflection.......................................................................................................................19
References..........................................................................................................................21

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1. Background/Introduction
Artificial intelligence has been a focus of research over the years and has gradually
become popular for enterprise and consumer use (Wang and Xu 2013). The back end
technologies associated with artificial environments and capital investments from major brands
have increased the use of AI in customer-faced environments, to improve their shopping
experiences. This is the reason behind the drastic change in user experience and implementation
of the AI tools (McFarlane et al. 2013). The user experience in online retail has considerably
changed over the years as a result of the implementation of AI tools (Russell and Norvig 2016).
Thus, it is mandatory to evaluate and investigate about the changes and impact of user
experience and interaction with Artificial Intelligence in retail and customer service industries.
The aims objectives and the research plan are introduced in the following sections.
2. Project Aims and Objectives
2.1. Project Aim
The aim of the project is to investigate and analyse the impact of artificial intelligence in
customer-oriented environments.
2.2. Project Objectives
The identified objectives of the research project are as follows-
To investigate the role of AI in Retail / Customer Service
To evaluate how recommender systems influence customers decisions and the
effectiveness
To research on how AI will evolve in future customer-oriented environments

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To conclude and evaluate the benefits of recommender systems for businesses
3. Project Management Plan
The research project will be conducted in a planned manner. The extensive research wok
will involve both primary and secondary research, which will involve data collection, analysis
and documentation (Heagney 2016). Thus, it is essential to device a proper plan for management
of the cost, scope, time, quality, communication, risks and schedule of the project that is going to
be implemented.
3.1. Project Scope
Artificial Intelligence in a most basic form can be described as the development and use
of computers to perform certain tasks that would have required human intelligence such as visual
perception, language transition, recognition of speech and others (Michalski, Carbonell and
Mitchell 2013). Thus, Artificial intelligence is exploited in improving the customer experience.
A research work has been undertaken in order to analyse the impact of artificial intelligence in
customer oriented environment. The scopes of the project are as follows-
To identify the use of artificial intelligence in contemporary business
To understand the use of AI in enhancing customer’s experiences
To research the further evaluation of AI on customer-faced environment and the
business benefits it will bring
To research about the recommender system that is used to improve the customers’
experience
3.2. Estimated Project Cost

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The cost estimated for this research project is analysed in the following table-
Expenditure Category Estimated Expenditure
Secondary Research (library membership cost,
internet bills)
$3000
Development of Project Plan $500
Literature Review and Documentation $1000
Data Collection $1000
Data Analysis $500
Final Report Documentation $500
Other (transport expenses and payments) $500
Total $7,000
Table 1: Representing the Estimated cost for the Research Project
The above table discusses the estimated cost for the project. However, this figure might
change based on the requirements and the complexity of the project.
3.3. Time Required
The schedule and the estimated time required for the project is represented in the
following table-
WBSTask Name Duration Start Finish
0 Research Schedule 64 days 15-10-2018 10-01-2019
1 Project Initiation 10 days 15-10-2018 26-10-2018
1.1 Topic Selection 3 days 15-10-2018 17-10-2018
1.2 Background Study on the
Topic 3 days 18-10-2018 22-10-2018
1.3 Submitting the Topic for
Approval 1 day 23-10-2018 23-10-2018
1.4 Topic Approval 3 days 24-10-2018 26-10-2018
2 Literature Review 45 days 29-10-2018 28-12-2018
2.1 Development of Conceptual
Framework 3 days 29-10-2018 31-10-2018
2.2 Reviewing the existing
Literature from the secondary
10 days 01-11-2018 14-11-2018