2 MANAGEMENT Table of Contents Introduction................................................................................................................................4 Mission and Vision Statement...............................................................................................4 Customers of the company.........................................................................................................5 Internal Customers.................................................................................................................5 Needs of the internal customers.............................................................................................6 External Customers................................................................................................................6 Needs of the external customers............................................................................................6 Product Quality Specifications...................................................................................................7 Customer Service Guarantees....................................................................................................7 Relevant Policies and Procedures..............................................................................................7 Customer Support Policy and Procedures..................................................................................8 Purpose of the policy..............................................................................................................8 People or departments of innovative Widgets.......................................................................8 Procedures associated with the policy....................................................................................8 Legislation relevant to the application of the policy..............................................................9 Year the policy was approved................................................................................................9 Customer Complaints Policy and Procedure..............................................................................9 Purpose of the policy..............................................................................................................9 People or departments of innovative Widgets.......................................................................9 Procedures associated with the policy..................................................................................10
3 MANAGEMENT Legislation relevant to the application of the policy............................................................10 Year the policy was approved..............................................................................................10 Recordkeeping Policies and Procedures..................................................................................11 Purpose of the policy............................................................................................................11 People or departments of innovative budgets......................................................................11 Procedures associated with the policy..................................................................................11 Legislation relevant to the application of the policy............................................................11 Year the policy was approved..............................................................................................12 Bibliography.............................................................................................................................13
4 MANAGEMENT Introduction Quality customer service for any given organization is based on the motive that can attract the customers and also maintain a great loyalty of the customers. The maintenance of the quality of the customer service can ensure the presence of a successful management of the business and ensure the success of the organization. A quality customer service can be said to be involved in the entailing of an efficient, quick and friendly service and a great relationship with the customers of the company. The management of a company generally ensures that they are able to provide a sufficient response to the issues of the customers and handle the different complaints in a great manner. The providence of a quality customer service can help the organization to retain all the customers and ensure a long term business success. The presence of these people can thus ensure the success of the business organization in a proper and efficient manner. The quality management process involves a large number of steps and efforts from the part of the management of the company. The following report is based on the identification of the quality customer service that is provided by simulated business named Innovative Widgets Company. The customer service plan of the company along with the development of the quality management service has been understood here and has been reflected in a proper and effective manner. The following explains the importance and usefulness of the different types of the customer service plans. The complaints of the customers and the process and methods applied by the management to handle them has also been explained in the report. Mission and Vision Statement The vision and mission of the company are important for the success the organization in the modern days. Both the mission and vision of the company are dedicated towards the
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5 MANAGEMENT maintenance of a great quality of the products. The mission and vision statement are as follows; a.Mission Statement-The mission of the management of Innovative Widgets is to deliver the best service experience and lead the service of the customers by providing them the best expertise. The company also has the mission to provide the best capability to the customers so that they are able to realize the best customer value. The presence of the best customer value is thus important to the success of the organizations in the most efficient manner. b.Vision Statement-The vision of innovative budgets is to formulate different plans to ensure the satisfaction of the customers. The action plans must be prepared in such a manner that they will be able to deliver the best within a particular schedule. The maintenanceof the timeschedule thusstands out to be quiteimportantas it symbolizestheimportanceofmaintainingtimetosatisfythecustomers.The management of Innovative Budgets has fixed a time period of 5 years within which they have aims to overshoot the given target. Customers of the company The customers of the company includes both internal and external customers who forms the inner and outer circles of the organization. The internal and external customers and their requirements from Innovative Budgets has been presented below; Internal Customers The internal customers are all the different stakeholders who are within the company. The internal customers are the ones who form the inner circle of any given organization and has a great role to play in the development of the business. The Internal Customers of Innovative Widgets are the different working departments within the business. This includes
6 MANAGEMENT the likes of the Human resource department, production department, operations department, senior and low level management as well as the marketing and sales department. The internal customers of the organization are satisfied through the implementation of a number of different processes. This includes the creation of service standards, creation of employee training, management of the business performance and also the inclusion of the process improvement teams within the business organization. Needs of the internal customers Some of the major needs of the internal customers are as follows; a.Following all the policies and the procedures of the organization b.The management of the communication within the organization c.The proper organizational management External Customers The external customers of the company are the ones who generally uses the products and goods of the company and are not a part of the organization. The external customers of the organization includes the likes of technology companies, individuals, sole traders and many more as such. The external customers always expect a great quality product. Apart from a good quality service, the external customers can also be satisfied through the establishment of a great customer value policy, development of a great company reputation and also be responsive to the concerns of the business organization. Needs of the external customers Some of the major needs of the external customers of Innovative Widgets are as follows; a.The external customers prefer delivery of the different products just on time which is highly important for business success and customer satisfaction
7 MANAGEMENT b.The external customers also require a detailed list and specifications of the different types of the business products which is important for success Product Quality Specifications The product quality specifications for Innovative Widgets is an important element of business success. The product quality specifications for the Widgets of the organization are as follows; a.A clear and detailed discussion and description on the different types of the widgets. The specifications on the widgets can help a customer to gain knowledge on the product quality and then take decisions to buy them b.Guaranteed quality even after the total use of the products c.Following all the different quality standards is also important for business success Customer Service Guarantees The customer service guarantee of Innovative Widget is another major importance of theorganization.Theguaranteethathasbeenpresentedbythemanagementofthe organization includes the likes of the; a.Purchase related problems are addressed by the management of Innovative Widgets b.The company guarantees to sell the widgets within a reasonable as well as a fair price to ensure that it remains within the scope of all the individuals c.Following the time schedule and delivering the products within the perfect time is highly important for business success
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8 MANAGEMENT Relevant Policies and Procedures The different policies and procedures that are important for the success of the organization includes the likes of the; A.Customer Support Policy and Procedure B.Recordkeeping policy and procedure C.Customer feedback and procedure D.Customer information and research centre policies Customer Support Policy and Procedures Purpose of the policy The purpose of the following policy is to develop different types of processes that can help to deliver different kinds of the business support to the customers of the business. The policy can also help the customers to gain the business support in a proper and efficient manner. The policy can help the customers to follow on the different customer support practices of the organization properly. People or departments of innovative Widgets The customer service departments of the organization needs to assess the business policies in a proper and efficient manner to ensure success. The major people or departments of Innovative Widgets includes; a.Sales Department b.Marketing Department c.HR Department d.Operations Department Procedures associated with the policy The major procedures that are included in the following policy includes;
9 MANAGEMENT a.Ensure a greeting code for the customers. A greeting to the customers can help present a proper and good image of the company b.Asking the customers on what help does they need c.Setting up a help desk for the customers d.Providing correct information is one of the major requirements of the organization Legislation relevant to the application of the policy The management of Innovative Widgets needs to follow some legislations to ensure the implementation of the customer support policy and procedures. The different legislations includes the likes of; a.Occupational health and Safety Act 2004 b.Privacy Act 1998 c.Anti-Discrimination Legislation d.Equal Opportunity Act 2010 e.Competition and Consumer Act 2010 Year the policy was approved The policy was approved in the year 2011. Customer Complaints Policy and Procedure Purpose of the policy Customer complaints are an important part in the management of the company in a proper and organized manner. A proper customer complaints policy and feedback system can help the organization to develop in a more swift and ethical manner. The main purpose of the policy of complaints in Innovative Widgets is to ensure the smooth running of the business operations and also the continuous and proper following of the different requirements of the business enterprise. The scope of the policy is all about the management of the different types
10 MANAGEMENT ofthecomplaintsthatarereceivedbythemanagementfromthecustomersofthe organization. People or departments of innovative Widgets The major department that is in charge of implementing the following policy is the Human resource Department of the business organization. The Human Resource department of Innovative Widgets can help the management to implement the policy and ensure the absence of any form of issues from the part of the customers. The management of the customer complaints in a strategic manner is key to the success and sustainability of the organization in the competitive market. Procedures associated with the policy There are different procedures that are generally associated with the policies of the customers. This includes the likes of; a.Greeting the customers in a proper manner b.Listening to the customer complaints with proper patience c.Using professional level of expertise to review the issues that deals with faults in customer goods of Innovative Widgets d.Finding a suitable resolution for an issue that can helps satisfy the customers e.The customer service manager must be consulted in case of major issues Legislation relevant to the application of the policy The different kinds of the legislation related to the application of the customer complaints policy includes the likes of; a.Competition and Consumer Act 2010 b.Equal Opportunity Act 2010 c.Occupational health and Safety Act 2004
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11 MANAGEMENT Year the policy was approved The following policy was updated and then approved by the management of the organization in the year 2015. Recordkeeping Policies and Procedures Purpose of the policy Recordkeeping is naturally one of the most important elements of the business process and recordkeeping activities can help the management deliver a better performance in the future years. The purpose of the recordkeeping policy is to ensure and establish the different guidelines that can help the management to meet the different system requirements. The recordkeeping policies manages and keeps a record of all the employees under the company. People or departments of innovative budgets The Human resource Department has separated a small department for maintaining the recordkeeping. The management of the company has also provided digital solutions to make all the records digital in order to increase its scope and availability. Procedures associated with the policy The different procedures that are said to be associated with the policy includes the likes of the; a.Keeping secret and confidential records b.The management of the company allows the employees to access their records at any given point of time c.The employees are not allowed to destroy the data
12 MANAGEMENT d.Documentation of the process and the digitalisation of the organization is important for the success of the organization Legislation relevant to the application of the policy The different legislation that are related to the following policy of recordkeeping are as follows; a.Privacy Act b.Do Not call register act 2006 c.State records Act 2000 d.Anti-Discrimination Legislation Year the policy was approved The policy of recordkeeping was accepted by the management of Innovative Widgets in the year 2015. However it was updated and made fully digitalized in the year 2018.
13 MANAGEMENT Bibliography Afshar-Bakeshloo, M., Bozorgi-Amiri, A., Sajadi, S.M. and Jolai, F., 2018. A multi-objective Environmental Hedging Point Policy with customer satisfaction criteria.Journal of Cleaner Production,179, pp.478-494. Cheng, B.L., Gan, C.C., Imrie, B.C. and Mansori, S., 2019. Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry.International Journal of Quality and Service Sciences. Hapsari, R., Clemes, M.D. and Dean, D., 2017. The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty.International Journal of Quality and Service Sciences. Ismail, A. and Yunan, Y.M., 2016. Service quality as a predictor of customer satisfaction and customer loyalty.LogForum,12(4), pp.269-283. Jiang, H. and Zhang, Y., 2016. An investigation of service quality, customer satisfaction and loyalty in China's airline market.Journal of air transport management,57, pp.80-88. Kasiri,L.A.,Cheng,K.T.G.,Sambasivan,M.andSidin,S.M.,2017.Integrationof standardization and customization: Impact on service quality, customer satisfaction, and loyalty.Journal of Retailing and Consumer Services,35, pp.91-97. Lee, J.J., Patterson, P.G. and Ngo, L.V., 2017. In pursuit of service productivity and customer satisfaction: the role of resources.European Journal of Marketing. Sampaio, C.H., Ladeira, W.J. and Santini, F.D.O., 2017. Apps for mobile banking and customer satisfaction: a cross-cultural study.International Journal of Bank Marketing.
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14 MANAGEMENT Shooshtari, N.H., Stan, S. and Clouse, S.F., 2018. Receiving, Recording, and Responding to Customer Complaints: The Effects of Formalizing Customer Complaint Handling Policies in Retail Firms.Services Marketing Quarterly,39(3), pp.225-239. Singh, J. and Crisafulli, B., 2016. Managing online service recovery: procedures, justice and customer satisfaction.Journal of Service Theory and Practice.