13. Strategic Planning for Tourism and Leisure. Table o

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0Strategic Planning for Tourism andLeisure0
1Table of ContentsIntroduction......................................................................................................................................2Part 1................................................................................................................................................2A. Examine the benefits of producing strategic tourism plans for a coastal area and illustrate thatwith an example of a destination that has benefited from it............................................................2B. Evaluate the importance of Collaborative Planning in tourism and justify why this approachwould be useful for Broadstairs coastal area. Discuss the pros and cons of this approach.............5Part 2................................................................................................................................................9Conclusion.....................................................................................................................................16References......................................................................................................................................181
2IntroductionThe report addresses the strategic planning in the development of the Broadstairs in East KentCoast in London that is placed between Margate and Ramsgate. The destination has the potentialfor tourism, which has been diminishing over the past few years. The reason behind the declinein the attractiveness of the destination is due to ease of accessibility in low-cost packagedholidays. It is essential that Broadstairs be supported with s strategic tourism plan to improve theeconomic condition and cultural heritage of the communities. In the long-run, it is expected thatthe destination will emerge as a viable holiday destination for United Kingdom.Part 1IntroductionStrategic planning is defined as comprehensive process for identifying what the destination orbusiness needs to become and the different steps needed to meet the goals. Strategic planning issupportive for the individuals along with the key stakeholders developing an integrated strategicplan that develops consensus and clarity for the future success.Benefits of producing strategic tourism plans for a coastal areaThe economic benefits of tourism largely contribute to the improvement off the local economy,businesses and employment. Therefore, effective tourism planning facilitates the development ofthe community within a particular location. Tourism planning involves the development ofpolicies and practices with long and short-term goals, which consider the needs of the people(Hall 2007). It is important that the determination of the best sources, programs and the activities2
3within tourism development be done (Dredge and Jamal 2015). The tourism planning is usuallydirected towards the local communities, small-scale businesses and cultural impacts within thedesired destination. The role of the government in tourism planning is essential to effectivelyimprove the local infrastructure (Dredge and Jamal 2015). The private business owners in thetourism industry, including the restaurant, hotels and entertainmentconstruction are involved infacilitating the tourism development of the region. The planning process will also encourage thetravellers to consider the destination with respect to the fact that accessible information andresources regarding the destination are provided (Dredge and Jamal 2015). This is done withinsurance to the preservation of the cultural heritage of the destination as well as the culturalhabits of the local community. The different transportations, accommodations, entertainment andthe activities need to be considered for strategic planning in a destination.There are certain benefits of having an effective tourism planning, which physically affects thedestination of consideration. Tourism planning helps to protect the geographical topology of thedestination. Any damage to the existing physical environment could be protected with the help oftourism planning. The historical, cultural and heritage resources can be protected with theimplementation of tourism planning (Dredge et al. 2011). The dispersal of the people in thetourism destination can be controlled effectively with tourism planning, which would avoid thecongestion and overcrowding. The improvement in transportation after the implementation oftourism planning could improve transport traffics.The human benefits of tourism planning in a destination are that the accessibility of the localresidents would be improved. This would reduce the resentment among thelocal communitiesagainst the commercial practices of tourism business owners (Dredge et al. 2011). This alsonegatively influences the acceptance of the tourists in the destination by the local communities3
4(Swanson and EdgellSr 2013). The importance of education among the local people is importantto carry out the hospitality services. The loss of cultural identity might also be reduced with theimplementation of effective tourism strategic plans. Tourism planning reduces the gap betweenthe lacks of awareness among the benefits of tourism planning within tourism planning.Tourism planning can provide certain marketing benefits for the destination of choice. On theideas taken from Dredge and Jamal (2015), tourism planning provides opportunities to capitaliseon the marketing opportunities considering the unique value proposition of the destination. Thetourism planning can reduce the market share of the competitive destinations surrounding theemerging location. This is obtained when sufficient awareness can be created within the primarytourist's markets. The tourism planning promotes the clear image of the destination to target aspecific customer segment. The cooperative advertisement between the different tourism servicesand businesses improve the attractiveness of the destination.In the contrary to this Dredge and Jamal (2015), said that the tourism planning influences theorganised approach of marketing and development to avoid fragmented decision-making.Tourism planning increases the cooperation among the individual operators within anddestination and increases the inclusivity. It is important to represent the interest of tourismdevelopment within the planning to improve the organisational outcome. The support from thelocal public authorities improves the implementation of the tourism development plans. Thecommon issues in the industry can be overcome with the identification of the data from thetourism planning.In developed countries, tourism planning is less difficult in comparison to developingdestinations. In case of the development of the Maldives as a tourist destination, tourism4
5planning played an important role in success. Over the span of thirty years, the government onfocussed its efforts to improve the tourism and hospitality services within the country (Swansonand EdgellSr 2013). The country was famous for its scenic natural beauty and a vast variety ofwater activities and entertainment in the world. There were, however, challenges in establishingtourism as the primary source of income for the nation with the depletion of the coral reefs,global warming impacts in the climates, etc. This disrupted the business of private andgovernment tourism businesses. The government of Maldives implemented sustainable tourismplanning within the region to reduce the ill effects of overexploitation. This helped in to restorethe ecosystem of Maldives and maintained the coral islands. In the Maldives, the regulatoryframework covered the environmental objectives, hospitality quality, development, operations,as well as the health and safety of the workforce (Swanson and EdgellSr 2013).Post theimplementation of tourism planning; the Maldives experienced a significant increase in thetourism influx without hampering the geographical topology of the region. In case of thedestination provided in the case study, Broadstairs being a part of a developed nation would haveless issue with gathering resources for developing the tourism viability of the nation.B. Evaluate the importance of Collaborative Planning in tourism and justify why thisapproach would be useful for Broadstairs coastal area. Discuss the pros and cons of thisapproach.The nature of the tourism industry is complex, with a multitude of factors that control thebusiness involved. A single business or hospitality entity is not able to control the processes andthe components of the tourism for which decision-making becomes challenging. In contrast tothis, the involvement of the stakeholders in the tourism planning is being considered. In such acontext, the collaborations and the partnerships between different government and non-5
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