Business Case Development: Assignment

Added on - 31 May 2021

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Running head: BUSINESS CASE DEVELOPMENTBusiness Case Development for GAP CompanyName of the StudentName of the UniversityAuthor’s Note:
1BUSINESS CASE DEVELOPMENTTable of ContentsIntroduction................................................................................................................................21. Proposed Project/ Initiative Title...........................................................................................32. Description of Proposed Project/ Initiative............................................................................33. Business Opportunity.............................................................................................................34. Potential Impact of Business Results.....................................................................................55. Business and IT Alignment....................................................................................................76. Alternatives Chosen for Analysis...........................................................................................87. Assumptions...........................................................................................................................98. Analysis of Alternatives.......................................................................................................109. Recommendation and Rationale..........................................................................................1210. Risks and Mitigation Plans.................................................................................................1311. Implementation Plan..........................................................................................................16Conclusion................................................................................................................................19References................................................................................................................................21
2BUSINESS CASE DEVELOPMENTIntroductionThe business case can be eventually defined as the verbal as well as writtenproposition, which is eventually intended for the purpose of educating or notifying thedecision makers or executives of any specific business and thus properly convincing them intaking out some of the major and significant types of actions or activities (Charles Jr,Schmidheiny & Watts, 2017). When this is written as a document, the document is termed orreferred to as the business case. For most of the complicated or complex issues and problems,a typical business case is presented as a careful as well as constructed document, whichprovides the decision maker or the executive of the business with relevant informationregarding the rewards or risks that are solely involved while taking an action andsimultaneously, while not taking an action (Schaltegger & Wagner, 2017). The well definedbusiness case thus explores each and every feasible approach to the given problem forhelping out the respective parties in selecting an option that would be the best option for theorganization.The following business case report will be outlining the business case development onone of the most popular accessories and clothing retailer in the world, namely, GAP Inc.Company. This particular report is supposed to highlight all the significant factors of thebusiness case for GAP Company. All these factors mainly include proposed project title,description of the proposed project title, various business opportunities, potential impacts ofthe business results, all the alternatives that are being chosen for the purpose of analysis,proper analysis of those alternatives, assumptions for the business of GAP Company, properrecommendation from the alternatives, risks and their mitigation plans and theimplementation plan with all the phases and details.
3BUSINESS CASE DEVELOPMENT1. Proposed Project/ Initiative TitleThe title of the proposed project is Business Case Development for GAP Company.2. Description of Proposed Project/ InitiativeThe project of Business Case Development for the GAP Inc. Company determines thewritten as well as verbal value proposition, which is solely intended for educating anyparticular decision maker of the organization for properly convincing them in taking some ofthe important and significant actions or activities. GAP Inc. is one of the most importantorganizations that mainly deal with the accessories and clothing retail business worldwide(Hahn et al., 2014). This project will be outlining on the most important sectors of businessincluding opportunities, potential impacts, various alternatives, assumptions, analysis of thealternatives with their pros and cons. Several risks and their respective mitigation plans willalso be discussed here. Finally, the project will be focusing on the implementation plan.3. Business OpportunityThe business opportunity is the packaged investment for business, whichsubsequently allows any buyer in beginning of a business. GAP Inc. Company has variousbusiness opportunities within their business. There are no strict specifications or programs forthe business opportunities of GAP Inc. Company (Tukker & Tischner, 2017). From the casestudy provided, there are various business opportunities for GAP Inc. Company. The businessopportunity mainly includes their exclusive sale of products to the customers. This wouldhelp them in enhancing their business more explicitly and exclusively with respect to all theimportant and significant factors. The second criterion is that the seller of this business willbe securing their business for providing the products to all the customers. The mostsignificant business opportunity of GAP Inc. Company majorly involves distributorships.This would be done with the help of being entering in a specific agreement for the purpose of
4BUSINESS CASE DEVELOPMENToffering as well as selling all the products without even getting entitled for using the tradename of the manufacturer (Cascio, 2018). As per this agreement, the distributor might belimited into selling out all the goods or products of the organization and thus having freedomin marketing various product lines as well as services from the several firms.The next significant business opportunity of the GAP Inc. Company mainly involvesselling of all the products of other company through the means of distribution system of theracks within a specific variety of several stores, which are being serviced by the process ofrack jobbing (Simon, 2013). Within the business opportunity of rack jobbing, the buyer willbe agreeing with an agreement with the respective parent company for marketing the variousgoods into several stores to strategically locating the stored racks. With this particularagreement, the specific parent company will be obtaining a series of various locations wherethe racks would be placed on the basis of consignment (Henny et al., 2013). The agent of thisorganization of GAP Inc. Company will be maintaining the inventory and thus moving thespecific merchandise for attracting the customers and also doing the bookkeeping. The agentof GAP Inc. Company will be presenting the respective store manager with a particular copyof control sheet of the inventory for the purpose of indicating the amount of merchandise tobe sold (Clarkson et al., 2013). Thus, the distributor is paid by location and the commissionof the store is lessened.The third significant business opportunity of the GAP Inc Company is thedevelopment of information technology or IT. Information technology is the successfulutilization of various computers and systems for the purpose of storing, retrieving,transmitting and finally manipulating the information or data within the context of anybusiness or significant enterprises (Hockerts, 2015). Since, it is the subset of ICT orinformation and communications technology, it provides various advantages or benefits to thecompany. GAP Inc. Company is responsible for providing various and several accessories
5BUSINESS CASE DEVELOPMENTand clothing to the world and thus they have to maintain bulk amount of data or informationwithin their business. Information technology will be extremely helpful as well as useful forthem for the better dealing or handling of the information or data and thus their problemswould be highly as well as effectively resolved. Outsourcing to an information technologywill not be enough for this company and thus they should focus on bringing a stringinformation technology or IT department within their business (Das et al., 2015). This wouldeventually reduce the complexity of data handling and data management and thus they wouldbe enjoying more significant advantages. These above mentioned business opportunities arefor the organization of GAP Inc. Company.4. Potential Impact of Business ResultsThe business of the GAP Inc. Company is supposed to bring major profit for thebusiness and thus the stakeholders of this business will be absolutely benefitted from this.The business result is based on the business performance management. It is the specific set ofanalytic process as well as performance management, which enables the performance of theorganizational management for the purpose of achieving each and every business goal orobjective (Jayawardhana, Welton & Lindrooth, 2014). The three major activities in thisscenario are the goals selection, consolidation of the information measurement that is relevantto the organizational progress for three objectives and the interventions that are being createdby the managers with the view for improving the future performances with these three goals.The organization of GAP Inc. Company has implemented Big Data and Digital DataAnalytics within their business. They have implemented these technologies within theirbusinesses for the core purpose of bringing enhancement and profit to the business. There arevarious potential impacts of their business results (Good et al., 2016). The most significantimpact of Big Data on the business of GAP Inc. Company is on their product manufacturing.
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