Tourism and sales promotion of Surfers Paradise Marriot Resort, Australia

Running head: MANAGEMENT
Tourism and sales promotion of Surfers Paradise Marriot Resort, Australia
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1MANAGEMENT
Letter of transmittal
Surfers Paradise Marriott Resort
158 Ferny Ave, Surfers Paradise QLD 4217, Australia
[phone]
Website: https://www.marriott.com/hotels/hotel-photos/oolsp-surfers-paradise-marriott-resort-and-
spa/
ABC
(Marketing Manager)
Surfers Paradise Marriott Resort
158 Ferny Ave, Surfers Paradise QLD 4217, Australia
Subject: Promotional campaigning report
Date: 18th September 2019-09-18
Respected Sir/Madam,
This is in response to your mail regarding advertising the innovative culinary practices through
social media, that I hereby enclose the duly prepared report. The aim of this report is to indulge in
partnership with the mobile brands for disseminating the information on newly added vegetarian
dishes in the menu. I hope that this approach would be beneficial in expanding the customer base. I
also feel that the report would bring drastic change in the health issues of the guests.
I extend my gratitude for giving me the opportunity to prepare this report.
Please feel free to call on me on 12234567 for any queries.
Thanking You,
Yours Sincerely,
___________________

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Executive summary
Managing the operations is needed for ensuring whether the operations are in accordance to
the identified objectives. This management is crucial in all of the disciplines including
hospitality. Advertising is one of the ways in which the brands can reach to large number of
audiences. Campaigns are an agent in terms of executing direct as well as indirect marketing,
enabling the staffs to detect the target audience. Promotional campaign reports are one of the
ways in which Surfer Paradise Marriott Resort can promote the recent trends in culinary
practices. Using social networking sites like Facebook, Twitter can be beneficial for
increasing the trafficking of the audience towards the brand image.

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Table of contents
Introduction................................................................................................................................4
Promotional campaign strategy..................................................................................................5
Target market.............................................................................................................................6
Communication objectives.........................................................................................................7
Competitors................................................................................................................................9
Voco Gold Coast....................................................................................................................9
Rhapsody resort......................................................................................................................9
The Ruby Collection..............................................................................................................9
Communication channels.........................................................................................................10
Campaign evaluation................................................................................................................11
Budget......................................................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14
Bibliography.............................................................................................................................16
Appendices...............................................................................................................................17
Appendix 1...........................................................................................................................17
Appendix 2...........................................................................................................................18
Appendix 3...........................................................................................................................19

5MANAGEMENT
Introduction
Surfers Paradise Marriott Resort and Spa achieved accolades and glory by providing
quality hospitality services to the clients and the customers. It is one of the subsidiaries
operating under Marriott Hotels and Resorts. The hotel was enlisted as ‘one of the best
hotels’ in Forbes and voted as the ‘best company to work’ for UK by The Times in the era of
2009. Founded in 1957, the hotel has emerged successful in expanding the supply chain
network in 567 hotels (Marriott.com 2019).
According to the customer reviews, the hotel has been tagged as ‘sophisticated’ with
exclusive cuisines of Japan and seafood. Lagoon style pool and spa are the agents for
influencing the purchasing power and decision of the clients and the customers. The location
is advantageous, as it is a 6 minutes’ walk from the beach. The high rise resort is 1.8 kms
from the Skypoint Observation Deck. The visitors can see the Sea World, which is 7 mins
walking distance from the hotel. One of the other attractions is that of Infinity Attraction.
Easy transport accessibility makes the hotel a recommended one among the customers
(Marriott.com 2019).
As a matter of specification, the hotel offers free Wi-Fi, paid parking, indoor and
outdoor pools, and hot tub among others. According to the latest renovations, there are flat
screen TV, desks, coffee vending machines, balconies with mesmerizing view of sea and
mountains. Mention can be made of the club level rooms, which offer access to lounge
services, which comprises of free complimentary breakfast and evening snacks. The visitors
availing the suite are benefitted with the facilities of living areas, kitchenettes and whirlpool
baths. Apart from this, quality room service is also available. Free parking facilities are also
provided to the guests (Marriott.com 2019).
King room with Hinterland view and balcony and free Wi-Fi costs Rs.10,767 for 4
persons. Cancellation charges along with these facilities totals to Rs.12,675. If the booking is