Ensuring E-commerce Security and Maximizing Revenue

The provided content is about creating an e-commerce platform for customized electronic appliances, focusing on providing high-quality products and services while considering environmental, regulatory, political, and social factors. To ensure a secure online environment, the business will employ measures such as selecting a secure platform, using secured connections for checkout, employing card verification systems, requiring strong passwords, setting up alert systems for suspicious activity, using tracking numbers, monitoring the website regularly, performing regular PCI scans, and utilizing DDoS protection services. By implementing these measures, the e-commerce business aims to minimize e-commerce threats, maximize profitability, and achieve a sustainable competitive edge.

DIGITAL ENTERPRISE
ASSIGNMENT 4
Student Name: Mir Ahmed Sultan
Student Number: 0061079945
Word Count:

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Letter of Transmittal
January 19, 2017
Professor
University
Subject: Letter of Transmittal
Dear Sir,
With due respect, I, Mir Ahmed Sultan, the undersigned student have reported on the website of
the university below the offered course.
The report has helped in attaining sagacity into the deep and the detailed analysis of the various
types of website. The entire course was arduous and amusing. Further, I would like to thank you
for the support and the kind help.
Kindly offer me with a discreet advice on the particular work of mine.
Yours sincerely,
Mir Ahmed Sultan
Student ID
0061079945

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Executive Summary
The digitization helps in redefining the process of working which is being followed by the
organizations. According to the journal of the digital enterprise 2016, around 65 percent of the
companies have reported that they require to make various changes in the operations of the
organizations in order to be competitive enough to attain a sustainable competitive advantage for
a longer period of time to maximize the profitability to a great extent. Furthermore, the main
motive of the report is to analyze the contemporary problems and the issues in the sector of e-
commerce management relying on the transactions of the e-commerce. Also, it will be analyzed
that how the organization Conesys Electronics will handle the online business efficiently and
effectively.

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Introduction
The services of online business have been established in order to explore opportunities to a great
extent and be competitive enough to attain the sustainable competitive edge along with the
maximized profitability. The online business helps in attracting the potential clients and further
retain them for a longer period of time. Further, the entrepreneurs develop an online presence to
initiate and expand the operations of the business. Furthermore, it is essential to put all the
relevant content on the website along with the complete information in order to make the website
accessible. It is truly said that the website of the company reflects its image. So, it is important to
make the website attractive to attract more and more customers to a great extent. Moreover, it
has been observed that the online business have encouraged the customers to make purchases to
a great extent. The online business makes the purchasing and the payment of products easy for
the customers and their needs get satisfied adequately. Further, the solutions of online business
establishes the online presence and this allows to boost the revenue and the sales. It has been
stated that it is essential to manage the expectations of the customers efficiently and effectively
early in the procedure of developing a system of online business.
Furthermore, the report is being developed in order to analyze the contemporary problems and
the issues in the management sector of e-commerce by extending our website of prototype. The
report will help in understanding the various models and the solutions which we will be
considering for our online business and the one which we will be using in our business. Further,
we analyzed some questions in order to make e-commerce presence to a great extent. Also, we
will be considering various measures to attain a secure environment of e-commerce for our
business. Moreover, the report will discuss the various challenges of our online business in

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comparison to the retailers who are physically operating the activities. Therefore, we will
adequately analyze the strategy of our online business in order to achieve the desired goals. We
will be offering affordable customized electronic appliance through our website so that the
customers can avail it easily at the cheaper cost along with the best quality of products and the
services. Also, we will try to work according to our vision and mission statement and we will
create an impactful online presence in order to be competitive enough.
Section 1
Cloud Computing
Cloud Computing Infrastructure
There are various cloud computing models which our online business will consider in order to
operate the activities of the business effectively. Further, the infrastructure of the cloud
computing are given which we will be considering along with the model.
 Public cloud
In the infrastructure of the public cloud, the various sources and the storage are being provided to
the general or the public users by a provider of service. Further, the applications of the
processing of data are run by the distinct sources on the infrastructure which is being set up by
the provider of the services and the users. Furthermore, it have been observed that this kind of
infrastructure is the structure of the minimum security as compared to the other infrastructures of
cloud. Moreover, the infrastructure offers solutions of low cost and it is being priced on the basis
of pay-per-use. Sometimes, it is offered free of cost to the customers.
 Private cloud

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The infrastructure of cloud is being set up and run by the individual organization, the access to
the third party or the public is not allowed at all. Further, in the architecture of the infrastructure
is internally stored in the company and can also be stored by the third party on the organization’s
behalf. Also, the infrastructure of the private cloud will help in prioritizing the security of the
data. Furthermore, the infrastructure is costlier to some extent in comparison to public cloud.
Therefore, it offers various advantages on the basis of expenses and investments of the
processing of data.
 Hybrid cloud
The infrastructure of the hybrid cloud is an opus of two or even more of public and the private
clouds. Further, the applications which are critical and the secretive data is being stored in the
infrastructure of the hybrid cloud within the private cloud. Whereas, the applications which need
minimum security are being stored in the infrastructure of the public cloud.
 Community cloud
The community cloud is measured as sharing the infrastructure of cloud among the various
organizations from a particular community along with the common security and purpose and the
requirements of the compliance. Further the community cloud can be created by the private or
the public cloud.
Therefore, we will be using public cloud as the cloud computing infrastructure for our online
business of electronics because it is easy to install the software and is economical in order to use.
Further, the infrastructure of public cloud provides spontaneous ability in order to start with the
service of cloud. Moreover, it has been observed that this type of infrastructure is more reliable
as compared to the other solutions of cloud computing. This solution offers a great level of

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security but it varies relying upon the provider of service. Furthermore, some of the risks are
associated with this type of solution like it might not cling to the requirements of compliance like
PCI, HIPAA, etc. Also, sometimes the cost is not predictable to some extent and the organization
cannot use the models of simple billing because of the unpredictable behavior. Also, this type of
solution makes the process of backups complicated to some extent. But the solution is more
effective as compared to the other ones.
Cloud Computing Models
Further, the various cloud computing models are discussed which we will consider in order to
run our operations effectively and maximize the profitability to a great extent.
 SaaS, software as a service
In this model of cloud computing, the users are given access to the software of application which
are being hosted on the server through the provider of service. Further, the users can interact and
access with the applications of the cloud through the internet by utilizing interfaces like browsers
of web, without even installing such applications on the systems. Moreover, in this model, the
software is being offered as a service through the internet and further the services relies on the
basis of pay-per-use. In the model of SaaS, the users do not monitor or manage the components
of infrastructure like platform, system of operating and the various devices of storage. Further,
the users are authorized in order to transform the configurations and the settings of the structure
particular to the application which is offered as a service.
 PaaS, platform as a service
The provider of the service offers the users a platform of computing where the personal
applications can be developed and being used by using the various languages of programming,

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the tools and the services, offered by the provider of service and also offers the services of
supplementary. Further, in this mode, the users are not being authorized in order to manage or
control the systems of operations, servers, spaces of storage and the various other elements
which create the infrastructure of platform. The authority of users in restricted to the adjustments
in relation to the software which is being transferred to the settings of configuration and the
cloud.
 IaaS, infrastructure as a service
In this model, the users can easily configure the storage, processing and the networks and various
other fundamental resources of computing which are needed for using the applications and the
installing the system of operations according to the requirements of the applications. Further, the
users are not authorized completely in order to control and manage the infrastructure. Moreover,
the users can manage the system at the storage level and can also manage the particular
components of network.
Therefore, the software as a service (SaaS) cloud computing model will be used in our online
business in order to be competitive enough to attain the sustainable competitive edge. Further,
the model will help in reducing the cost to a great extent because it doesn’t require investments
initially and there will be no need to maintain and control in relation to hardware and the
network. Further, the model will help in coping up with the requirements of the customers and
the functionality will be made available from any place. Also, it will take less time in
deployment. Moreover, less risks are associated with this solution as compared to the other
solutions like issues in security of data. The organization has to keep a close check on the system
because the privacy of the significant information might get impacted to some extent. Also, the

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organization has to ensure that the model of cloud computing must adhere to the compliance in
order to provide effective products and services to the customers.
Section 2
E-commerce Presence
Before we begin to develop the business online, we conducted appropriate research in order to be
aware of our competitors and their strategies to come up with the new and unique business to
offer affordable products and the services to the customers in order to satisfy their requirements
to a great extent. Further, we identified various answers to our questions in relation to our e-
commerce presence. Moreover, the main questions related to our business are given below which
drives the creation of e-commerce presence of our business.
The big idea for the business
The big idea for our business is to make the online presence in order to be more competitive and
innovative as compared to our rivals and also to maximize the profitability to a great extent by
offering affordable products and the services to the customers as per their requirements. Further,
we will be offering customized appliances of electronics which will include the tilt displacement
sensors and the linear rotary, encoders of optics, joysticks, rotary switches, and defense
transducer along with the motor’s controllers i.e. the electric vehicle’s controller. Furthermore,
the idea is unique to sell the electronic customized appliances online for the convenience of the
customers. They will be able to have a look at our products along with the features and complete
details and the prices of the products will be mentioned below the image of the product on our
website. Further, this will help the customers to view and purchase our products and avail our

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services with an ease. The motive behind this big idea for the business is to attract and retain
more customers by expanding our operations and the activities of the organization in order to
maximize profitability and also we want to create a brand name of our business of customized
electronic appliances. Moreover, it is very important to keep innovating and changing the way of
operating business according to the change in time and the technology. Therefore, we do not
want to lack behind because of our traditional way of working. However, we want to be
competitive enough to our rivals to attain the sustainable competitive edge for a longer period of
time along with the maximization of profitability.
The target audience
Initially we will be targeting the industrial organizations of Australia only who gathers the raw
materials in order to make the equipment of various distinct machineries. Further, we will be
manufacturing and selling the products like sensors of tilt displacement along with the linear
rotary, optics encoders, rotary switches, joysticks and the transducer of defense with the
controller of vehicle i.e. the controller of electric vehicle. The targeted audience will be further
using our customized electronic appliances in order to make the equipment for the further sale or
the usage. Furthermore, we will offer products of great quality to our customer timely to satisfy
their all requirements to a great extent. The mission of our online business is to become the only
supplier of such customized electronic appliances in Australia. Further, as our business will
create an image, we will try to offer our services in other locations as well in order to expand our
services and the business to maximize the profitability. We have researched adequately in order
to gather the information about our competitors and from where these industrial organizations
are getting raw materials for the further manufacturing of machineries. The potential audience
which we will be targeting our getting products by visiting at the physical outlets of the retailers.

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Further, our online presence will help them in saving the purchasing time and they will be able to
make the payment online only by giving their personal details and the products will get deliver at
the given address and at the estimated time. Therefore, this will help in saving the time and
efforts of the industrial organizations in order to make the purchases by personally visiting the
retail stores.
The characteristics and the size of the market
For our online business we will be targeting the large size of the market i.e. industrial
organizations in order to expand our operations and create the online presence in the industry.
The current size of the market is not too large and the limited customers make purchases from
our stores. The online presence will help in expanding our sales and the revenues. According to
our research, the Big Lee is our competitor who offers similar products along with the other
products. We have studied the strategies of the organization in order to operate our functions
innovatively and differently. Further, we will be requiring the technological skill i.e. the software
and the technical engineer in order to handle our website and its activities efficiently and
effectively. Furthermore, we have limited barriers to enter in the e-commerce business because it
is difficult to attract new customers when the existing firms our offering the similar products.
Also, we will be ensuring that our online business do not get impacted by the cyclical and the
seasonal factors and offer high quality products to our customers to a great extent. Further, we
will try to maximize our revenue and the sales by offering high quality products timely.
Moreover, we will be providing products and the services by focusing on the environmental,
regulatory, political and social factors in mind.

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Therefore, we will ensure that we will accomplish our desired goals by creating effective online
presence of our customized electronic appliances by satisfying the requirements of the
customers.
Section 3
E-commerce Security Environment
It has been observed that the environment of the e-commerce holds various threats for the owner
of the business and the customers like phishing, code of malicious, theft of identifying, breaches
of data, etc. Further, we will be considering various measures in order to secure our environment
of e-commerce for the online business.
 Selecting a secure platform of e-commerce: We will be placing our website on a
secured platform and we will use the sophisticated language of programming which will
be oriented to object. Further, our online business will have the authentication which will
authenticate the customers along with our internal network of windows. Also, we will be
using the secured platform of open sources in order to access the attackers and protect our
essential information and the data.
 Using a secured connection for the purpose of online checkout: We will be using the
secured layers of sockets in order to authenticate the protection of the data and the web.
Moreover, we will ensure that the customers trust our website and will feel free to share
their personal information in order to make the payments. We will be using the
certificates of SSL in order to authenticate our business identity and will further encrypt
the significant data. Further, this will help our online business and the clients from getting
the significant and financial information from theft. Furthermore, we will also use the

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secured extended layers of the sockets which will encourage customers to believe that our
website is safe to make the purchases of the customized electronic appliances. Also, we
will be using the gateway of payment which will use the live verification address services
at the time of checkout from the website. This will help in preventing the fraudulent
purchase of the orders by making the comparison among the entered address online and
the address which will be given in our records.
 Employing the system of card verification and the address: We will be enabling the
system of address verification and will further require the value of card verification for
the payment transactions in order to minimize the charges of fraudulent. Therefore, this
system will make our website secure from the various e-commerce threats and the
customers will show interest in order to make the purchases through online.
 Require strong and the secured passwords: It has been believed that the retailer is
completely responsible in order to keep the information of the customers secured on the
back-end. So, in order to avoid the threats of e-commerce we will be offering the symbols
or the character’s numbers to the customers in order to create a strong and the secured
password. Furthermore, it has been researched that the complicated login passwords are
difficult for the hackers to breach the website and the information of the customers will
be secured form the e-commerce threats.
 Setting up the alert system for suspicious activity: We will be setting an alert system
for the suspicious and the multiple transactions which we will receive from the same
address of IP. Also, this system will help in tracking the multiple orders which will be
placed by the same individual by using distinct contact numbers, credit cards from the

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distinct areas. The alert system will also help in identifying when the name of the
recipient will be different from the name of the card holder.
 Using tracking numbers for the orders: In order to identify the fraudulent transactions
and the activities we will be using the tracking numbers for each order which will be sent
out. This will help our company to keep a track of the products until they reach the
customers safely and timely. Therefore, it is important for us to offer high quality
products to the customers timely in order to create an online presence of our e-commerce
business to maximize the profitability and to be competitive enough to attain the
sustainable competitive edge.
 Monitoring the website on the regular basis: We will be using the real-time tool of
analytics in order to monitor our website regularly and identify the suspicious activities
and the signs of fraudulent and the theft. Further, the analytical tool will help in getting
the alerts and the notifications on our system at the time of occurrence of any such
activity. Therefore, we will be able react timely and quickly in order to prevent the
behavior of suspiciousness.
 Performing regular scans of PCI: We will be performing regular scans of PCI by using
the services such as Trustwave in order to reduce the risk which the platform of e-
commerce is vulnerable to the attempts of hacking. Furthermore, we will be using the
software such as Magneto which is the new and the innovative version along with the
enhancements in the security. It has been observed that the development of such system
is time consuming and costly but the system gives the best results by encouraging the
growth of the e-commerce business.

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 Using the DDoS protection and the services of mitigation: We will be using the cloud
based protection of DDoS along with the services of mitigation in order to manage the
services of DNS efficiently to offer the capacity of transactional to barrel the mitigation
of proactive nature and also eradicate the requirement for investment in infrastructure and
equipment. Further, approach will help in trimming the cost of operations and the
chances of e-commerce threats will minimize to a great extent. Also, this will help in
improvising the availability of our website and we will be able to create a great presence
online.
Therefore, we will be considering all such measures in order to barrel the e-commerce threats
effectively and efficiently and further we will be able to expand our business by making effective
online presence and also maximize the profitability to a great extent by offering high quality
customized electronic appliances. Also, we will be able to achieve the sustainable competitive
edge for a longer period of time to sustain in the competitive market.
Section 4
E-commerce Retailing