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Added on 2019-09-19
Strategic management provides a wide range of concepts like SWOT, BCG Matrix, Competitor analysis, Core competencies, Mergers and Acquisitions, Generic Strategies, CSR, alliances, business ethics, etc. In the following section, Porter’s Generic Strategies will be discussed in detail. Cost leadership strategy, Focus strategy, and differentiation strategy are discussed. Efficient management of the brand will lead to apparent differentiation even if the product is similar to the product of the competitors like Starbucks have branded coffee and Nike have branded sneakers. You can also check "Strategic Analysis of Starbucks" and "Strategic Management of Nike" for depth analysis.