The assignment content discusses a business venture by Mrs. Helene, which requires an initial investment of €1,12,700 to start the operation. The main objective is to sell coated pecans in Italy through internet sales and physical stores. The break-even analysis reveals that the company needs to achieve sales of 9,366.51 kgs to cover its fixed costs. The initial cash flow requirements include business investment, refrigerator, website design, market study, and upfront payment to West Coast Pecans, USA. A detailed analysis shows that the total upfront fee payable is €2,29,321, which can be justified by discounting future cash flows at a rate of 15% per annum. The report concludes that while Alternative 1 may generate higher earnings, investing in the business venture has its own potential for growth and brand building.
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