Report On Drink Driving In Singapore

Added on - 25 Sep 2019

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Running Head: Social Marketing CampaignAnti-Drink DrivingCampaign
2Social MarketingTable of ContentsIntroduction:..................................................................................................................4Body of the Report:.......................................................................................................5Analysis of social issue:............................................................................................5Critical evaluation of current, contemporary intervention designed to address thesocial issue:...............................................................................................................9Appraisal of the outcomes of the chosen intervention:...........................................10A proposed change or modification to any aspect(s) of chosen intervention.........11Plan:........................................................................................................................11Application of SWOT Analysis Model:.................................................................12Downstream Campaigning:.................................................................................13Seven C’s of Strategic Collaboration:.................................................................13Determination of Co-Creation of assignment:........................................................15Conclusion:.................................................................................................................16References:................................................................................................................16
3Social MarketingExecutive SummaryThe purpose of this report is to portray the existing situation of drink driving in Singaporeand identify the major intervention strategy that has been undertaken by the government andthe transport authority to ensure that there is more awareness of the society regarding thismajor social issue. The report then offers the changed intervention strategies in order toremove the existing weaknesses in the intervention strategy due to not being able to achievethe desired outcome satisfactorily. The research has analysed the required change inintervention policy that is required in terms of determining the strengths and weaknesses ofthe current intervention plans through the application of SWOT Analysis.The research has finally proposed an effective intervention strategy by implementing theSeven C’s of Strategic Collaboration between the various parties involved in such campaignfor the purpose of ensuring that the current state of drink-driving in Singapore sees a betterfuture and the number of drink-driving cases are reduced so that there is less loss of lives.The research has offered valuable recommendations by implementing these strategies afteridentifying the gaps in the existing campaigns in Singapore in order to curb this notorioussocial issue.
4Social MarketingIntroduction:The social issue is a major problem for the population of a society as a whole. Thesocial issues can affect the population of the society in adverse ways. One of thesevere social issues is drink driving. This issue has become much popular indifferent places of the world that could result into fatal incidents in majority of thecases. Drinking and driving does not only impact the life of any single individual butalso the lives of many people in danger[ CITATION Bau00 \l 1033 ].The police andgovernment of different countries have already taken many initiatives for the welfareof the population and to curb this issue on serious note. There are many non-governmental organizations or NGOs who are also trying hard to aware thepopulation about the consequences of this social issue. Many campaigns areorganized and held for the public interests. The people need to be aware about theharmful consequences that take place because of drink driving. Some campaignswere successful while some are not but the try and efforts should not be stopped[ CITATION DUI09 \l 1033 ].The social issue of drink driving is common in everynation. In Singapore, the issue is found to have taken a bad shape in the last fewyears. But from the data and information it is found that the rate of drink driving hasreduced in the last three years which shows the competence and success of theinterventions done so far. The role of social marketing can never be overlooked inthis respect[ CITATION IRa14 \l 1033 ].The report has been prepared with the aim of understanding the role of the socialmarketing for the behavioural changes and to analyze critically the occurrence ofbehaviour with the aim of preparing a plan for a successful social marketingintervention. The social marketing intervention plan needs to be appraised for its
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