Assignment on Big Thinking (pdf)

Running head: THINK BIG
Thinking big on developing business ideas
Name of the student:
Name of the university:
Author note:

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Executive Summary
Management is a vast subject, which needs broader perspective in terms of the regulating the
performance of the employees. Herein lies the appropriateness of the phrase, “think big”.
Broader thinking is applicable in all of the business perspectives including the changes to be
adopted within the workplace activities. Evaluation of the ways and means to adopt the
changes assists the personnel to gain an insight into the benefits, which can be generated from
the proposed change. Consideration of the business model is a wise step in this direction.
Critical success factors and the feasibility of the planned changes are interrelated in terms of
estimating the time till when the benefits can be achieved. All these aspects proves true for
the Easyshare app, enhancing the ease of the customers towards payment of the rents and
bills.

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Table of contents
Introduction....................................................................................................................3
Company profile.............................................................................................................3
Customer market that needs improvement.....................................................................4
Benefits generated from the idea....................................................................................4
Proposed business model...............................................................................................4
Critical success factors...................................................................................................5
Security......................................................................................................................5
Payment......................................................................................................................5
Media coverage..........................................................................................................5
Qantas app..................................................................................................................6
Feasibility of the idea.....................................................................................................6
Conclusion......................................................................................................................7
References and bibliography..........................................................................................8
Appendix......................................................................................................................10

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Introduction
Planning helps the businesses in terms of efficient execution of the activities. Taking
into consideration, business models add shape to the marketing and management. For this,
adequate skills, abilities and competencies are needed, which assists the personnel in
enhancing the productivity (Menon et al., 2015). This assignment attempts to provide an
insight into improving the customer relationship marketing for Easyshare, which increases
the productivity of the business. Along with this, the assignment also speculates the benefits,
which can be achieved through the consideration of the business idea. This speculation
involves the feasibility of the ideas in terms of the goals and objectives set by Easyshare for
the achievement of customer satisfaction.
Company profile
Easyshare is an online platform, which assists the customers to pay the rents and bills.
John Bush founded the startup in 2014. The startup has already assisted the customers in
paying the bills worth $10 million. As a matter of specification, the app provides free service
to the customers for easing the process of paying the bills and rents (Geteasyshare.com,
2018). The service providers collect the share of rents and bills and send the total value back
to the customers.
The service providers follow a process for executing the business activities. The
customers need to sign up and invite the housemates for paying the rents and the bills. As a
sequential step, the customers are requested to add the rent details and tell the housemates’
share. The next step is the payment, where the customers are provided with a choice, wither
to pay through visa, MasterCard or American express. Assurance and guarantee is provided

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in terms of getting the expenses split and sorted. This is in terms of stabilizing the financial
parameter (Geteasyshare.com, 2018).
Customer market that needs improvement
The start-up targets the middle class customers, who find it hard to pay the rents and
the bills. This is because they have trouble in terms of exercising their purchasing power.
Introducing special discounts, offers and schemes for the middle class customers would
expand the scope and arena of the business.
Benefits generated from the idea
Easyshare has thought of earning points on the business expenses by paying through
the credit card. Here, the customers just have to tell the lease details and the rest would be
done by the service provides (Geteasyshare.com, 2018). Absence of fixed contracts, advances
and hidden charges reflects the transparency in the business transactions with the customers.
Herein, the privacy policies and cookies are needed for averting the illegal means and
conspiracies regarding the flow of cash from the internal environment to the external ones.
As a matter of specification, there is 1.5% GST taxes inclusive for VISA and MasterCard
transactions. 1.93% GST is kept for the transactions through American express. Along with
this, the maximization of the internet free subscriptions would be effective in terms of
improving the efficiency in the business (Geteasyshare.com, 2018). Flexibility in the payment
options would enable the customers to avail benefits in the payment options.
Proposed business model
The business model for Easyshare can be as followed:

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The key activity of the start-up is catering to the payment option of the customers
through the means of credit card and apps. Typical examples of this are Playstore, which
helps the customers to download the apps. These apps are the key resources, which help the
personnel to achieve large-scale customer satisfaction (Geteasyshare.com, 2018). Informing
the customers about the newly launched apps on the social media is a wise step in terms of
expanding the scope and arena of the business. The payment options provided to the
customers are credit card, MasterCard and visa. These options are an answer to the queries of
the customers regarding the payment process of the rents and bills. Offers, discounts and
schemes on the business transactions are the channels, which can enhance the sales revenue
of the start-up and the profit margin. Indulging in partnership with News.com.au, Mama Mia,
Gizmodo, Broadsheet, and Domain is assistance in terms of efficient execution of the
business activities (Geteasyshare.com, 2018).
Critical success factors
Security
The supply chain network is one of the greatest strengths of Easyshare. The customers
have easy access to log in through Facebook, emails or personal accounts. Privacy cookies
aid the personnel in ensuring the privacy and security of the data shared by the customers. As
a matter of specification, the startup adheres to the terms and conditions of Australian Privacy
Act (1988). This is applicable once the users create a membership account.
Payment
Visa and Mastercard are the sources, which has enhanced the ease of the customers in
terms of paying the rents and bills. Visa has assisted the customers to pay the bills from
anywhere and everywhere (Geteasyshare.com, 2018). This assistance acts as an address to
every query of the customers regarding the safety, security and privacy of the paid money.

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Media coverage
The achievements of Easyshare is published in the newspapers like Sunday Morning
Herald, Gizmodo, Business Insider among others. These coverage enhances the reputation of
the start-up. Along with this, it is an innovative means for targeting the customers and
increasing the sales revenue and profit margin. The provision of feedback makes the service
providers aware of the undertaken approaches. This feedback is also a means for the service
providers to gain an insight into the improvements to be made in the services
(Geteasyshare.com, 2018).
Qantas app
The presence of AVRO accelator helps the service provider in collecting the rents and
paying the bills rapidly. This hassle free process has eased the management of finance for
many of the Australian households. Providing the access through iOS and Android has
enabled Easyshare to achieve lion share in the Australian market. As a matter of
specification, provision of the app based service has enabled the personnel to cater to the
needs of 4.1 million occupants and 1.3 million households (Geteasyshare.com, 2018).
Feasibility of the idea
The statements of Job Bush, the founder of Easyshare, in The Australian Business
Review, reflect the feasibility and appropriateness of introducing the new Qantas back app.
Establishment of the investor community reflects the conscious approach towards catering to
the needs, demands and requirements of the stakeholders and shareholders. This has resulted
in building a stable platform for bringing transformations in technology. Effective planning in
this direction has enabled John Bush to achieve successful closure of fuel expansion and
growth of $1.5 million (Theaustralian.com.au, 2018).

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Automation in the splitting the rents and bills have enabled the start-up to mitigate the
conflicts between the persons sharing a room. Herein lays the appropriateness of Easyshare
Sharehouse, where each user is provided with an option of making the payment with credit
or debit cards. Sending alert messages assures the users that their rents and bills have been
paid (Startupdaily.net, 2018).
Conclusion
This assignment proves successful in providing an insight into the marketing and
management of a start up company, Easyshare. The business model canvas is a
summarization for the business activities, which is executed for achieving success. Using
secured payment options has enabled the app to reach a large number of customers. Privacy
cookies and policies reflect the conscious approach of the personnel in terms of ensuring the
wellbeing of the customers. Media coverage is an agent in terms of expanding the scope and
arena of the business. Investor community enhances the corporate social responsibility.
Introduction of new apps are the ways, through which the service providers intends to target
new customers. Legal compliances are a way of retaining the stakeholders and shareholders.

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References and bibliography
Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Geteasyshare.com (2018). About us. Retrieved 30th April 2018 from
https://www.geteasyshare.com/business/
Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic of marketing: Dialog, debate,
and directions. Routledge.
Menon, A., Bharadwaj, S. G., Adidam, P. T., & Edison, S. W. (2015). Effective Marketing
Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997
Academy of Marketing Science (AMS) Annual Conference (pp. 224-224). Springer,
Cham.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.
Sheth, J. N., & Sisodia, R. S. (2015). Does marketing need reform?: Fresh perspectives on
the future. Routledge.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Startupdaily.net (2018), Easyshare wants to eliminate shared household disputes by
automating process; splitting rent bills, Retrieved 30th April 2018 from
http://www.startupdaily.net/2015/08/fintech-startup-easyshare-wants-eliminate-
shared-household-disputes-automating-process-splitting-rent-bills/

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Theaustralian.com.au (2018). New apps to make rent easy. Retrieved 30th April 2018 from
https://www.theaustralian.com.au/business/technology/new-app-aims-to-make-rent-
easy/news-story/cd18b111e4e9ff69590d3f63f9d3654d

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Appendix 1
Figure: Business model canvas for Easyshare business app

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Appendix 2

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(Source: Geteasyshare.com, 2018)