Assignment on New Business Venture - WUG Group

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NEW BUSINESS VENTURE
WUG Group (Watch Us Grow Childcare Centre)
Student’s Name:
Institution

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Executive Summary
The daily duties in the present parenthood era are becoming complex and many people become
committed with so many duties to the point that child care has been neglected. People and
particularly in Malta have a multifaceted life paving way for roles to care givers when child care
in concerned. The increasing need to dedicate children to care givers in Malta as well as the
initiative from the government to facilitate care giver centers to offer child care prompted Ryan
Xerri and Alena Abela Xerri to think of a business venture in the line of child care. The report
give a plan necessary for the implementation of WUG Group venture in Malta detailing every
step and requirements needed. The aspects of business review, market research, marketing,
resource management and finances get illustrated and a conclusion is given in the end.

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Table of Contents
Executive Summary.......................................................................................................... 2
Table of Contents............................................................................................................. 3
1.0 Introduction............................................................................................................... 5
2.0 Company Profile......................................................................................................... 7
Business overview......................................................................................................... 7
Company History.......................................................................................................... 7
Vision and Mission........................................................................................................ 8
Management and Organizational Structure..........................................................................8
Legal Structure - Limited Liability Company (LLC)...............................................................8
Location..................................................................................................................... 9
Strategic Alliances........................................................................................................ 9
Goals and Objectives................................................................................................... 10
3.0 Market Research....................................................................................................... 10
Industry Situation Analysis............................................................................................ 10
The Local Market....................................................................................................... 12
The Key to Success...................................................................................................... 13
The Employees........................................................................................................ 13
The Equipment........................................................................................................ 13
The Sleeping Routine................................................................................................ 13
The Food............................................................................................................... 14
Safety................................................................................................................... 14
SWOT Analysis.......................................................................................................... 14
Strengths............................................................................................................... 14
Weaknesses............................................................................................................ 14
Opportunities......................................................................................................... 14
Threats................................................................................................................. 15
Target Market............................................................................................................ 15
4.0 Marketing............................................................................................................... 16
The Positioning.......................................................................................................... 16
WUG Group competitive edge..................................................................................... 16
Specialized training.................................................................................................. 16
Innovativeness in learning......................................................................................... 16
Product Presentation................................................................................................... 17
Pricing Strategy......................................................................................................... 17

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Marketing Strategy...................................................................................................... 17
Promotions............................................................................................................ 17
Strategic Alliances................................................................................................... 17
5.0 Operations & Finances............................................................................................... 18
Location................................................................................................................ 18
Initial Capital Expenditures........................................................................................ 19
Legal.................................................................................................................... 19
Human Resources.................................................................................................... 19
Process/ production................................................................................................. 20
Risk Assessment...................................................................................................... 20
Financing................................................................................................................. 20
Conclusion................................................................................................................... 20
References................................................................................................................... 22
Appendices.................................................................................................................. 24

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1.0 Introduction
Malta is an island, densely populated and is a member of European Union (EU) of which
it became a member in 2004. The country's population is approximated to be 452,215 with
population density of 1,431 habitats per km2. This is on the higher side as compared to countries
of European Union.
Presently, there are educational reforms undertaken where the ‘streaming’ model is going
to be replaced with mixed-ability classrooms. This is going to present numerous opportunities in
addressing many challenges that are present in the country. The need for education has greatly
gone up. In 2014 the population of 23 years to 54 years registered 54% interest in education and
schooling and 8.6% for people in the range of 55 years and 74 years showing that the young
people are getting to like education. (Van der Voet, 2014),
There are complaints received from parents, learners and teachers regarding the quality of
education in Malta. This created a concern and hence the adoption of the mixed-ability model on
the ground that the model lacked focused individually-tailored education (Cornelissen and
Werner, 2014).
This gained strong confrontation that instructors cannot encourage an education system
which supports the most grounded people in the society family, and denies the weakest to
realizing and obtaining their education right. Therefore no education system is favorable to any
particular people for all citizens. In addition, there are signs that negative education performance
is nearly connected with financial foundation and training to the tertiary level is likewise firmly
associated with the instructive foundation of parents.
One other thought concerns the resources made accessible to the education system to
guarantee its prosperity. Mixed ability classrooms in themselves cannot ensure standard

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instruction, unless the quantity of instructors per student is radically brought down from its
present proportion. Smaller classrooms with more instructors are part of the model requirement
needed. Furthermore, it includes greater interest in schools, better working conditions for
educators, and more strategic and resources support in a consistent manner.
The problem of the education in Malta is not only aligned to the reform of the education
system but also the infrastructure offered by the government. There is in ability of the
government to cope with the increasing demand for education and there are arguments for home
schooling and school environment. It is point out that schools are better since they present an
amble environment where learning will not only take place but allows inculcation of social skills
to the learners. With this understanding and the need for educational quench, parents in Malta
prefer taking their children to school irrespective of the challenges encountered and this applies
to all children from day care to upper classes.
The day care is a great concern since this is the beginning of education life of the child
and government has put more emphasis. In order to solve these issues, the government of Malta
provides free childcare education to parents who are working or are in school. These services are
provided through the services of the government or through care centers that are registered by
the government. It is through this opening that we saw an opportunity to start a day care center
in Malta.
2.0 Company Profile
Business overview
The business venture will be WUG Group (Watch Us Grow Childcare Centre). The
organization will be based in Malta. Education system in Malta is under transformation and the
stakeholders in the education sector are4 concerned of the need for quality education. The WUG