Marketing Plan of Moah

Running head: MARKETING PLAN OF MOAH
MARKETING PLAN OF MOAH
Name of the Student
Name of the University
Author note

1
MARKETING PLAN OF MOAH
Executive Summary
The following report on the Marketing plan of Moah had been subjected to be effective in terms
of the Segmentation theory, model of branding theory and positioning strategies. The point
discussed in the report is how to strategize the marketing theory of the gaming software in India.
The report is based on the industry analysis of Moah from Sweden. The report discussed the
element of situation analysis, target audience, Probable risk factors in pitching the new brand in a
country. Ways were also mentioned to measure the success of the brand. Based on the
discussion, certain action plans were designed initially for the service. Recommendations were
suggested for better success ahead. Finally a paragraph to conclude the arguments and theories
applied to complete the report.

2
MARKETING PLAN OF MOAH
Table of Contents
Introduction......................................................................................................................................4
App Profile.......................................................................................................................................4
Target Audience...............................................................................................................................5
Situation and Business Analysis......................................................................................................7
Political Environment..................................................................................................................7
Economical Environment............................................................................................................7
Socio- cultural Environment........................................................................................................8
Technological Environment.........................................................................................................8
Environmental Environment........................................................................................................8
Legal Environment......................................................................................................................8
Brand................................................................................................................................................9
Need or problem Identification..................................................................................................10
Information Search....................................................................................................................10
Evaluation of Alternatives.........................................................................................................11
Purchase.....................................................................................................................................11
Post-purchase decision...............................................................................................................12
Positioning Strategy and Action plan............................................................................................12
Product vagaries and attributes..................................................................................................12
Product price..............................................................................................................................12

3
MARKETING PLAN OF MOAH
Product quality...........................................................................................................................12
Usage and consumer friendly products......................................................................................13
Competitors................................................................................................................................13
Probable Risks...............................................................................................................................13
Measurement..................................................................................................................................14
Recommendations..........................................................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................15