Report on Business Management of Healthy Food Truck
Added on 2020-04-21
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RUNNING HEAD: HND BUSINESS MANAGEMENT 1HND Business Management Business Idea: Healthy Food truck Submitted by: 11/16/2017
2Healthy food truck Task 1 - Part AFood truck is a well-known concept since ancient time. People still find it as a convenientplace to buy food of their choice. This is due to the convenience factor that is attached withthe mobile food trucks. In present scenario, food truck menus have evolved from simplestreet food to a multiple cuisine. Food Trucks are providing with a wide variety of foodoptions like cupcakes, waffles, Thai cuisine, Mexican food, seafood, vegetarian, vegan, etc.The option for the Food Truck menu is endless. The reason behind opting Food trucks as abusiness plan is due to its great appeal to Millennials. This section is more inclined towardssimplicity and low prices alongside delicious ingredients. Contrasting Baby Boomers wantsquantity over quality. Millennials on the other hand are more health conscious and love foodwith a story. The Food trucks often include features of both the world. Previously the foodtrucks were confined to highly urban areas in big cities or placed during a fest or fete. Todayfood trucks are popping up all over the United Kingdom including suburban and rural areas.Food trucks are also attaining popularity for personal parties. People are hiring a food truckinstead of hiring a caterer to provide food. The business idea is to open a healthy food truck placed outside the campus. The purpose isto promote healthy eating habits with a variety of continental flavors. The truck wills primarysell gluten-free, pale, and vegetarian & vegan friendly food. The Healthy Food Truck willpromote personal desire to get people fit(Abrams, 2003). It is primary formed to developquality healthy and yummy food helping clients to fulfill their pursuits towards a healthierlifestyle. The personalized menu will enable clients to add flavor of their choice. This willenable in gaining maximum clients satisfaction. The Food truck will have the options thateveryone enjoys. This truck will offer the freshest, local, organic pressed juices, and foodkeeping in mind the health. The Food truck has tried to imbibe the best quality of tasty as well as healthy food. Howeverthere are many food van/trucks placed outside the campus selling different food options, butThe healthy food truck will provide with an option to have healthy food with a better taste.This distinguishes it from the other trucks placed outside the campus. This is an innovativestrategy that will help the customers to enjoy their meal at a minimal price. The food jointbusiness is growing simultaneously with an increasing interest of people towards healthy
3Healthy food truck eating habits(Barber, Metcalfe and Porteous, 2016). What distinguish the truck from theother food joint is their innovative knowledge and effective business strategy. There areother food joints located inRoehampton Ln, often visited by the students. They can causecompetition to the food truck. They are providing with the multiple options to the customers.The following food joints are located within 2 kms of the campus. These restaurants areoperating from a long time; moreover trusted by people living in the area. The Kings HeadLocated within 1 kms from the campusserving british cuisine Ma Goa Located within 2 km from the campusserving Indian and Asian food TomoeLocated within 2 km from the campus ServesJapanese and Asian food Al FornoLocated within 2 km from the campus Italianand Mediterranean food Tried and True Located within 2 km from the campus Cafeand British foodMammas Pizza I Located within 2 km from the campus thefood Tasty house Located within 2 km from the campus CafeStyle restaurant PopeseyeLocated within 2 km from the campusSteakhouse and British food Part BFour most important objectives of the food truck business are:1.To deliver fresh and healthy food with a classic twist in order to meet individualcustomer demand- The purpose of the food truck is to meet the requirements of the
4Healthy food truck customers by incorporating healthy food habit. The purpose is to deliver healthy foodin an easy way by matching up with their expectations. People are able to understandthe importance of healthy food. This will help in meeting the desired requirements.This is necessary for building an effective eating habit in combination with flavours.This is evident enough in order to manage the changing environmental needs. Thesewill probably help in meeting the individual customer requirements. This is importantfor the business effectiveness and gaining competencies over thecompetitors(Barringer, 2012). 2.The Healthy food truck is driven by incorporating healthy eating habits in people. Inthis way they are able to meet the customized requirements- The purpose of the truckis to incorporate healthy eating habits in people. Healthy food is the new trend that icurrently driving people. By taking a competitive advantage. This is important enoughfor guaranteeing control over the competitive functions in order to deliver effectiveresult. The purpose of food truck is to meet the customized requirements. Moreoverthey are also providing with the effective business functions in order to match up withthe customers’ expectations. This is important for gaining competency in order togain effectiveness in the changing business environment(Bridge and O'Neill, 2012).. 3.To bring characteristically upscale taste to the streets of Roehampton Campus in orderto let customers avoid fuss at high-end restaurant- It is generally seen that people areinclining towards healthy eating habits. Under such a situation, it is important to meettheir desired requirements according to people needs. This is evident from the point ofview of people in order to gain competitive edge in the market. This is important fromthe point of view of growth and development in order to achieve sustainable growth. 4.To attain organizational goal by focusing over the moderate growth, annualprofitability and maintaining Customers loyalty- It is interesting from the point ofdevelopment that are taking place in order to gain long-term sustainable objectives.This is important from the point of view of attaining objectives. The purpose is toattain competency in order to manage the value in order to match up with theindividual expectation. This is important for gaining growth and development in orderto achieve effective growth(Burns, 2010). Type of Ownership
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