Strategies for Promoting Sustainability in Tourism Sector

This research project focuses on identifying strategies for promoting sustainability in the tourism sector. It explores the impact of tourism activities on the environment, society, and economy of the country. The study also discusses the benefits of sustainable tourism development and strategies that can have positive socio-cultural, environmental, and economic impacts. The research is conducted on The international tourism consultancy associates.

RESEARCH PROJECT

EXECUTIVE SUMMARY
Sustainability development is might be managed generality for having more economic
devolution and sustaining cognition of environmental systems in providing some natural
resource on which ecosystems can be depended. They have main focused on covering different
aspects of developing society, increasing growth in economic sector and protecting surrounding.
It meets requirements for today without comprising with needs of tomorrow, this means it cannot
use current resource which might not be enough for using future generations. This support
communities and individuals for well-being plus they always try to promote better economic
without wasting any water, fewer eject and having distribution towards money.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
Background of study....................................................................................................................4
Aims and Objectives....................................................................................................................5
Research questions.......................................................................................................................5
Rationale......................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Impact of tourism activities on environment, society and economy of the country....................6
Benefits of sustainable tourism development..............................................................................7
Strategies of sustainable development that can have positive socio- cultural, environmental
and economic impacts..................................................................................................................8
RESEARCH METHODOLOGY...................................................................................................10
DATA ANALYSIS........................................................................................................................12
FINDINGS/ RESULT....................................................................................................................21
CONCLUSION..............................................................................................................................21
RECOMMENDATION.................................................................................................................22
REFLECTION...............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE: “To identify strategies for promoting sustainability in tourism sector. Study on The
international tourism consultancy associates.”
INTRODUCTION
Sustainability development that meets requirement of today while by without comprising
and make ability to meets needs for future. The main goals making developments is global
situation, inequality, justice and also regard poverty. Sustainability tourism is try to take full
account of future along with current social, impacts on environment and addressing visitors
needs etc. Tourism sector basically involves transportation for all location, local transportation
recreation furthermore sustenance and shopping. This can create positive impact of all country, it
is generally about that showing peoples cares about their sustainable. Most important to maintain
section and exercise that might be imparted to quality of environment on basic of long term. In
UK companies and hotels have high internationally brand, but they are not calculated in
economic (Amerta, Sara and Bagiada,2018). Moreover, they are not giving back to local
community nor contribute towards their economy sectors. In tourism sector they can learn about
something new things such as languages and with all these factors it is strictly mandatory for
minimizing their negative impacts and have to focused on their positive things. Nowadays
number of people in travelling sector have been increased as just for having fun plus it may also
show some positive impact of that country. Aim of sustainable tourism is to develop benefits
plus try to reduce negativity impacts that caused due to having tourism places. This factors can
be achieved by protection towards natural environment, wildlife and some natural resources at
time of managing tourism action.
Background of study
Sustainable tourism sector in UK performs sustainable activities for making environment
with having some positive impacts and this could also help while in developing their country
economy. If there are having more tourism sector in their country they can earn more images of
countries (Grilli and et.al., 2020). TUI travel group was British with headquarter in Crawley.
Their main purpose in creating customer satisfaction, and they offer many products such as TUL
lakes and mountains holidays, splash world resorts, TUI Sensimar and so on. This study will
evaluate about tourism development impact with the help of literature review in making

appropriate themes while using views of different authors. This report also discuss in creating
positive and reducing negative impacts that have activities on environment and society.
Furthermore, report will also evaluate about research methodology along with data analysis and
data collection while by taking proper information in having better support for scholar.
Aims and Objectives
Aims-
“To identify some strategies that helps tourism industry in reducing negative environmental
impact by tourism sector: Study on TUI UK.”
Objective-
 To identify impact of tourism activities on environment, society and economy of the
country.
 To discuss benefits of sustainable tourism developments.
 To identify strategies of sustainable development that can have positive socio- cultural,
environmental and economic impacts.
Research questions
 What impact does tourism activities have on environment and different factors?
 How sustainable tourism developments can benefits environment, people and country in
all manners?
 Which strategies and ways can help tourism sector in becoming sustainable?
Rationale
Tourism have contributed for protecting environment in many ways and currently
peoples need to make understand about importance of tourism this is one reason for selecting this
topic. In recent time tourism sector have developed many strategies towards their people along
with that they are trying to make positive impacts in their environment. Tourism sectors and
governments make some efforts for preserving along with improving their natural surrounding
that can be on first priority (Bunakov and et.al., 2017). This study might be help researcher for in
making more strategies towards sustainability tourism and more provide benefits to people

furthermore make proper images of tourism sector it is other reason for conducting this research
topic.
LITERATURE REVIEW
Impact of tourism activities on environment, society and economy of the country.
According to Del Chiappa and et.al., (2018) environmental impacts have been raised in
recent years. With the rise of this sustainable tourism it has also made growth for being
environment eco-friendly. Tourism sector have potentially whiled in creating some beneficial
effects in contributing towards conservation and protection surrounding. It is direction for raising
their awareness values and also serve tools for protect financial systems and essential for
increasing economic, Rasoolimanesh and Jaafar, (2017) says, tourism is sector in which they
have countries for achieve their economic, environmental and society goals. Physical
environment is one of main sources and generally travels used to move to different natures for
getting more experience. As per Kazak, (2017), said that media has reported about global
environment problems and issues for which government needs to pay attention towards them so
that they can increase more. Hence, environmental factor is major issue for tourist sector. In UK
sector TUI used overused of water resources for hotels, swimming pools and other personal
works. This might be results in shortages of water along with generating greater volume of
wasting water.
Higgins-Desbiolles, (2018) viewed that there are many benefits from having society
tourism that might be included commercialization, protective localized society and strength in
communities. Tourist when they visit towards UK country they go for having some food taste
and are excited for knowing more culture arts plus crafts. De Lange and Dodds, (2017), states
about that local people can helps in increasing tourism developments as well as try to improve
their jobs sector which is related to tourism professional training of business furthermore
developing more organizational skills. On other hand Alisa and Ridho, (2020), said that social
change is mainly referring to changes in society acts or behave. There can be many changes that
might be needed to change in having better results. Enchanting some have introduced to alcohol,
and they are most harmful, also try to turn in crime that can have negative impacts on society.
As per Hamid, Johari and Kunasekaran, (2020), viewed, for investing people money and
time into tourism sector they have positive impact which might be had hope for achieving them.

This sector most expenditures generated from having host economy. The money in which
tourism sector earn they are again reinvesting into economy of country. From this some money
can be spent in education and healthcare. Inversini and Rega, (2020), states about indirect
contributions might be come from supplying of goods and services which are not directly related
to industry of tourism. Sometime it is also difficult to say about employees directly or indirectly
relationship in this sector. There are multiple effects which is somehow related to spending in
one of economic benefits. On other hand, Jamal and Higham, (2021), said that many destinations
is being inexperienced either uneducated furthermore economic do not have awareness about
what problems they are facing in managing economic. Tourism may acquired to improve
airports, roads and other infrastructure, which are seems to be more costly. Many countries have
risk in becoming too dependent with tourism, it is usually not so advantageous for economy of
host terminus.
Benefits of sustainable tourism development
According to Danish and Wang, (2018), sustainable tourism bring more money for
country. There is probably main benefits and may be main reason for developing UK country.
Generating income make more profits along with have importance in local, private and domestic
incomes. Tourism can take full account to its future moreover current economic, also addressing
social and environmental. As per Kristjánsdóttir, Ólafsdóttir and Ragnarsdóttir, (2018), such
benefits can be in sustainable when money come from travellers is mostly directed to local
communities, might be opposed to large corporation and sometime can be see changes in
probably highly experienced tourism. They are often to share information while originate in
addition to have their fun tour. Argued by He, He and Xu, (2018), small communities are often
to have main focused on community improvements with generating their incomes. For example,
such types of initiative that community saving groups who are in villages serve with having
microloans, infrastructure of schools and buildings along with some other electric facilitates
existing need to be more improved.
Ruhanen, Moyle and Moyle, (2019), contradicted that small communities are investing
more for having more possible experience in their location, because they have direct benefits to
local communities in UK and also allowing them to be become more self-sufficient. It provides
means of inducement for expend substructure in rails network, local medicals and education

systems have been improved. As per Qiu Zhang and et.al., (2017), says that, tourism are often to
have damage their environmental which risks to pollution, loss of natural resources etc. It may
also lead to quite jobs that are commonly seasonal and secures with having no benefits, no sick
pay or healthcare. In some areas there are more visitors due to that many employees are more
busy and sometime inaccessible for many of times. Zhang and Chan, (2020), viewed that tourism
sector like TUI sometime become more dependence that forms of other income generation are
neglected furthermore economic can be also dependence on their income of sources. They also
make major profits moreover try to leave local business in having their more benefits.
According to Santos-Roldán and et.al., (2020), sustainable tourism also follows direction
of leaving destination better when they have found it. While one combines come together and try
to contribute their financial conditions more and allow them to have directly to local
communities. In having these tourisms sector many of peoples got their jobs due to Covid-19, as
how they have also increased their wages more than what they have before. On other hand Jamal
and Higham, (2021), sates that in having sustainable tourism as they also increase international
connection with other developed countries along with that they also come to know about what
culture they are using. It promotes more cross cultural awareness for both domestic and
international plus they build bridges in getting understand towards their countries. As per
Østergaard, Johannsen and Duic, (2020), said that human welfare is all about having more
respects at local culture and always try to support them in positive ways furthermore they should
ave some positive impacts on them. Hence, animals welfare is becoming more and more
important as travelling thinking that positive ways while by supporting them in trying to protect
animals habitat rather than not taking part in some unethical tourism in animals.
Strategies of sustainable development that can have positive socio- cultural, environmental and
economic impacts
According to Papageorgiou and Demetriou, (2019), strategies in sustainable development
might be ensured to responsible while in developing their economic strategies in protecting their
base along with benefits for future generations. Sustainable development sometime also helps
UK for making more creation with having their strategies, and they also more tourisms in which
they can easily earn more amount of money. While having huge profits they can easily make
infrastructure for education, healthcare and medical for villages either includes poverty lines. On

other hand Lee and Seo, (2018), formulated some strategies such as possession with other
countries, leadership and group action in developing their countries. In ensuring sustained
benefits have impacts on limitations and margins out their future goals. Building on existing
procedures rather than having one additional that could be in sometime occurrent and
cohesiveness. As per Dimitriou and Sartzetaki, (2020), said that environmental issue key is to be
determinant and reduction of poverty. As they have also started in setting many more strategies
that make develop large profits and try to build up their countries economic growth. In hotels
social culture will be followed meanwhile they need to adopted their own countries cultural
because when they used some other countries culture that could be more harmful for them. In
developing heir countries governments has to set more tourism places for their tourists in which
they can visit and give that countries more income of sources.
MacNeill and Wozniak, (2018), contradicted that there is specific opportunities for
promoting better integration and some other issues in poverty reducing strategies, as endorse for
developing more and more with their building more strategies towards their environmental,
social and economic. They have proper source of income in UK while taking advantage of
tourism sector they can have more support in developing them along with their poverty. As per
Bianchi, (2018), states that due to having pandemic they are most affected in the sector of
sustainability development because many of peoples have been stopped in travelling and booking
their resorts in some other countries as they have fear of Covid-19. Most losses goes to tourism
sector in which they need to make their more strategies so that upcoming year they might have
more profits.
According to Cooper and Alderman (2020), having more strategies in monitoring their
social, environment and economic condition and leads to be better in the future. In taking
together this basic of sustainability development, have to set up different ways and instruments
for which changes can be made easily and try to handle every situation in their UK sector. On
other hand Cheer (2020), says that, emerging into society and with private sector in stakeholder
with having some planning along with decision-making. This must improves in improving
technology skills and countries quality that could attract their environment and make more
tourists place from them. As per Bashir, Benjiang and Shahzad (2020), states that, it helps in
observing problems between various groups of stakeholder furthermore as they try to make some
developments skills which are to increase. Stakeholders play important role in developing their

more strategies which could help them in making their countries more sustainability
developments.
RESEARCH METHODOLOGY
Research Type
Here types of research such as Quantitative and Qualitative research. In Qualitative
studies aspects of research subjects is not being done in measurements and quantifiable. It is used
to understand thoughts, concepts and experienced plus also enables to gather information in
depth of topics. They have some common concepts including open-ended questions,
questionnaire either in words. Quantitative research means expressed in the forms of numbers
and groups. Mainly it is used to conform assumptions and theories. These concepts include some
methods as surveys, experiments etc. In this research scholar have used Qualitative in which they
have collected information or gather data while by using open-minded questions. As this is
important because it is easy in collecting data and can simply capture attitudes within targeting
their consumer of group in particular sector. It has no conjugate by terminal point and supply
much more flexible approaches (Kumar,2018). Observation gives direct information along with
that give appropriate data about sustainable developments topics.
Research Approach
Inductive and deductive are research approaches. Inductive means theories, observing
and proposed towards the end of research paper. It mostly helps in collecting data along with
altering direction of study in formulating questions. Deductive is based on hypotheses data and
try to design their research approaches strategy while by testing data at hypotheses. This
approach take short time for researching plus try to avoid risk. Scholar have used inductive
approaches for moving best towards their studies on sustainability tourism developments with
having abstract in observation and creation. It is important for using inductive approaches in
formulating simple questions furthermore objectives. The main aims for using this is to
assembling data in order to determine theory and relation structure (Ledford,2018). As this
approaches is based on acquisition while by having experience, patterns moreover they are being
observed to reach out conclusion of study.
Research Philosophy

There are three types of philosophy research which are present which are positivism,
realism and interpretivism which are going to be considered in this research type. These
philosophy help in developing the knowledge, nature and assumption which are going to be
present. Realism research is the real data which can be collected and there is collection of ideas
and believes as well which are going to be included whereas in positivism research is the social
world understanding which one can have. For this research there is a use of interpretivism
research type so that there is going to be a good detailed and lesser problems which are going to
rise as well which is going to make the functioning and decision-making higher. On the bases of
the problems there are going to be data collected and issues are going to be solved effectively so
that there are going to be higher performance.
Research Design
A detail overall research so that there is going to be higher functioning and right
strategies and approaches which can be discussed upon. There are two types of researches which
are present which are qualitative and qualitative researches to be able to collect the right data so
that there are further decisions which can be made (Xie, 2019). Qualitative research are going to
include frameworks, models which are theoretical and other researches so that there are going to
be higher functioning. Quantitative researches are collecting a lot of information to make sure
that there are right channels which can be used for the future as well. There is a use of qualitative
research which is going to be used so that there is going to be effective understanding and
outcome of the research is going to be effective.
Data Collection
Data collection is very important so that there is going to be a good identification of
information and overall objective of the research can be defined. There are two types of
collecting data which are primary and secondary data which can be used in research. Primary
data is going to be taken directly through personal interviews, personal resources, information,
etc. so that there is going to be a better idea and no miscommunication in the data which is being
collected. Secondary data is collected from indirect sources of the direct source which can be
moulded for entertainment or any factor which can make the aims and objectives of the research
be affected and that is not going to make the outcome of the researcher be present (Zawacki-
Richter and et.al., 2020).
Sampling

To be able to collect the data there has to be sampling as well so that the research is going
to have a right direction which would be present. Secondary data is going to include sampling
from different sources so that there is going to be higher operations and performance which can
be decided. There are 30 people including employees of TUI so that there is going to be right
understanding which is going to be present. There are two types of sampling which are
probability and non probability and the one which has been used for this report is probability
which is that there was no discrimination or bias while doing this research which makes the
outcomes even better.
Data Analysis
It is after all the data which is collected there has to be good interpretation which needs to
be done so that there is going to be good collection of information which is going to be present.
The techniques which are going to be used for the analyses and interpretation are going to be
qualitative, quantitative, text, statistical and diagnostic analysis. Theoretical form, is present in
qualitative analyses which is going to be very helpful for getting the right information and there
is going to be higher performance and operations which can be decided for the company.
Diagnostic analysis is going to make the evaluation be higher channelizes the techniques which
are going to be used for the company (Drozdzewski, 2018). Overall collection of objectives has
to be present so that there is going to be better achievement and aims are going to be achieved on
time so that there are going to be higher conducted researcher which is going to be out.
Ethical Consideration
Following the ethical considerations is very important for the researcher so that there is a
code of ethics which is going to be present. There are direct principles which are involved in this
process which is that there is going to be justice, informed consent, confidentiality, data
protection, etc. of the participants which are going to be involved in this research. There has to
be good behaviour, valid sources, ethical consent which were taken so that there is going to be
higher functioning. No bias, stolen data or declaration was skipped by the researcher so that there
is going to be higher understanding and interpretation can be authentic which is going to be a
great factor and good for a long run as well (Healey, 2017).

DATA ANALYSIS
Data analyses is conducted so that there is going to be higher information which can be
taken out which is going to make the end outcome more powerful by the researcher. Systematic
breakdown concept is a concept which is going to make the information be extracted easily
which is going to make the decision-making for the businesses easier. The interpretation is going
to make the decisions more accurate and fruitful to be understood effectively. Thematic method
is a very meaningful data and interpretation of the data is also going to be better for the
employee's of tourism department to be able to make tourism sustainable in the country which is
going to be explained as follows.
Theme 1: Impact of tourism activities on environment, society and economy
Maximum number of respondent selected all
the above options
Outcome
High 15
Moderate 7
Low 8
Total 30

Interpretation: From the above graph it can be interpreted that there is a great impact of tourism
on environment, society and economy of the country. There were 15 people who agreed to the
fact that tourism is getting in a lot of changes in the factors as mentioned which is not going to be
good for the overall development of the country which needs to be maintained. 7 out of 30
people said that the impact is moderate and 8 out of 30 respondent said that it was low since
there are a lot of positive impact as well which the country can gain from tourism to take place in
the country which is going to be a great factor. Employees of this industry are not in factor of
this sustainability in the country but the economic and local area are being uplifted which is a
great factor for the development overall but not on the society and environment since the charm
of the local areas are reducing.
Theme 2: Benefits of sustainability in tourism development
Benefits of sustainability Outcome
Reduces cost, energy consumption and CO2
emission
7
Culture and products of local area are
promoted
18
High Moderate Low
0
2
4
6
8
10
12
14
16 15
7 8
Impact of tourism activities on environment, society and economy
Column B
Illustration 1: Impact of tourism activities on environment, society and economy

Quality of life in local population and building
work of public interest
5
Total 30
Interpretation: TUI employees are promoting the local area's culture and products to the
tourists which are coming so that there is going to be free cash flow in the market. There are
going to be more local population travelling worldwide when they have the right economic
factor. There were 18 people out of 30 who said that the benefits which the country is gaining
from sustainable tourism are culture and product which is going to be a great factor. 7 people
who said that there is going to be a reduction in cost, energy consumption and CO 2 emission
which is going to be present and 5 people said that the quality of life in local population and
building work is going to become a public interest as well.
Theme 3: Strategies of sustainable tourism development
Strategies of sustainable tourism development Outcome
7
18
5
Benefits of sustainability in tourism development
Reduces cost, energy
consumption and CO2
emission
Culture and products of local
area are promoted
Quality of life in local
population and building work of
public interest
Illustration 2: Benefits of sustainability in tourism development

Holistic planning and strategy making 10
Preservation of essential ecological processes 5
Protection of both human heritage and
biodiversity
15
Total 30
Interpretation: Above picture of the graph it can be interpreted that there are going to be
effective development which is going to be required for sustainability of tourism to make place.
The strategy which is recommended by the employees of TUI is protection of both heritage and
biodiversity so that there is going to be higher sustainability in the country. Protection of both
human heritage and biodiversity is agreed upon by the people by of majority of 15 and TUI is
also following this strategy in order to have higher functioning ad brand value. Tourism industry
must make sure that they are not harming any aspect which is going to make the industry have
higher value. Preservation of essential ecological processes was agreed upon by 5 people and
0
4
8
12
16 10
5
15
Strategies of sustainable tourism development
Column B
Illustration 3: Strategies of sustainable tourism development

Holistic planning and strategy making was approved by 10 people which are also a strong
consideration which TUI must consider in order to make sure that they are having a strong base
for themselves in the market.
Theme 4: Hiring local staff and training them for higher sustainability
Hiring local staff and training them for higher
sustainability
Outcome
Yes 17
No 3
Not noticed 10
Total 30
Interpretation: There is a visible interpretation from the graph above which is that the locals are
being hired and trained in this industry so that there are going to be higher performance which is
going to be present. 17 people out of 30 had said that there is a good evidence which they have
seen ion this industry related to this factor and 10 people had not noticed this factor and 3 people
Yes No Not noticed
0
2
4
6
8
10
12
14
16
18 17
3
10
Hiring local staff and training them for higher sustainability
Column B
Illustration 4: Hiring local staff and training them for higher sustainability

had said no. Locals are going to help the organization be able to operate effectively which is
going to be a great factor.
Theme 5: Culture and religion issues are being visible due to sustainability of tourism
development
Culture and religion issues are being visible
due to sustainability of tourism development
Outcome
High 13
Moderate 10
Low 7
Total 30
Interpretation: There is a huge impact on the culture and religion of the country due to
sustainability in the country which is going to be visible. There were 13 people who said that
there are going to be a lot of changes which are going to come in the country. Though, there
were 10 people who said moderate which means that they want tourism to take place because
there is a lot of learning which the locals and the other population of the country can have from
13
10
7
Culture and religion issues are being visible due to sustainability of tourism development
High
Moderate
Low
Illustration 5: Culture and religion issues are being visible due to sustainability of tourism
development

this factor, but they might lose the importance of their own religion which is not a good factor.
There are around 7 people out of 30 who had said that tourism is not required because of the
charm which the country might lose because of this factor which is a very important aspect of the
country so that there are going to be higher functioning and performance which is going to be
required.
Theme 6: Support being found to the local projects like wildlife protection
Support being found to the local projects like
wildlife protection
Outcome
Yes 19
No 4
Maybe 7
Total 30
Interpretation: It is observed from the above graph that the employees of TUI are aware of the
donations which the company is making for the local population as well. There is a lot of
19 4
7
Support being found to the local projects like wildlife protection
Yes
No
Maybe
Illustration 6: Support being found to the local projects like wildlife protection

investment which TUI is making for the wildlife so that there are going to be higher operations.
19 people said out of 30 that there is a lot of contribution which TUI is having in the wildlife of
the country which is a great factor for the country to have. 7 people out of 30 were not sure if this
is taking place but 4 people had said no to donations which are being done by tourism in industry
for the development of the local population.
Theme 7: Demand for sustainable tourism is required in the country
Demand for sustainable tourism is required in
the country
Outcome
Strongly agree 6
Agree 10
Neutral 7
Disagree 4
Strongly disagree 3
Total 30

Interpretation: Sustainability is important in the country which is agreed by 10 people out of
30, strongly agreed upon by 6 people which makes the majority that tourism sustainability is
going to be positive for the country. There are 7 people who said neutral, 4 people disagreed and
3 people strongly disagreed. There is a need for sustainability but there has to be effective
improvement which is required so that there is going to be effective working and development in
all the cities of the country and even the local areas which are going to be benefiting from this
factor.
Theme 8: The recommendations received from the respondents
Interpretation: Sustainability is going to help with the economic factor of the country but most
of the respondent said that there is going to be a negative impact on the environmental and social
aspect in the country. The local areas are getting their demands be fulfilled and there is more
advancement which is being observed but that is not good for a long run. TUI is trying to make
positive impact on the environmental aspect of the country as well by making sure that there is
good and informative knowledge which is being passed on which is going to be a great factor.
For recommendations there are a lot of changes which are required by the industry to be able to
make sure that there are going to be effective working which is present and TUI is making sure
that all the tourists are aware of the policies which are put by the government.
6
10 7
4
3
Demand for sustainable tourism is required in the country
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Illustration 7: Demand for sustainable tourism is required in the country

FINDINGS/ RESULT
The major findings from the above methodology is that there are a lot of negative and
positive impact on the population, environment, economy and society which is observed. TUI
tourism is trying to make sure that there are right actions which are being taken so that there is
going to be effective working which is going to be present. There is a lot of growth in the
population's income level and their minds as well when they come across different cultures and
beliefs. A lot of ideas also generate when there are people coming together to understand this
aspect (Collison and Marchesseault, 2018). The development of the country is also visible by the
government so that this industry can be supported which is going to be very helpful for a long
run. Strategies have to be adapted by the industry so that they can improve for having
sustainability in the market which is going to be very good for a long run. The locals are
benefiting from this industry which is that there is good protection of local activities like wildlife
and other factors. There is a growth in the local products sales as well which is going to make the
performance ad living of the people be improved which is going to be good for the growth.
There are a lot of improvement which the tourism industry will have to make so that the
customers are going to be well satisfied and so is the population be in favour of this industry. It is
important for the company to have the right idea about the negative affects that are being created
by TUI tourism company. Impact on the environment is negative due to a lot of tourism which is
taking place that needs to be well maintained and analysed so that there is going to be higher
operations. TUI industry has made sure that they are not being bias in any way possible and
treating all the people equally. There is a lot of awareness which can be spread out by the people
which is going to be a great factor. The locals are losing their value and beliefs which is taking
away the unique identity of the location which needs to be well maintained.
CONCLUSION
From the research it can be concluded that there is a need for the tourism industry to find
the right methods and measures to be able to operate effectively which is going to make the
performance increase. The environmental harm which is being created by tourism industry has to
be worked upon so that there is going to be higher sustainability. Population of the country has to
be in favour of tourism which is taking place so that there is going to be better operations which

is going to make the reputation be increased. When there is a support from the locals about
tourism then the industry can develop otherwise the tourists will not want to invest in this factor.
The locals are being boosted and that is making the lifestyles and minds of the people develop
which is going to be very helpful. Major fact about this research is that there are a lot of
environmental harms which are present and that needs to be worked upon so that there is going
to be effective working which is going to be present. Tourism industry will have to improve so
that there is going to be higher brand value and reputation which they can have which is going to
make more tourists come in the organization and that is going to make the standards be higher.
RECOMMENDATION
There are a lot of strategies which are present in the market and country to be able to
have a safer working which is going to be more profitable. There are a lot of investment and
budgets which will have to be developed so that there is going to be effective working and
operations which are going to be present. Cost beneficial methods which will have to be
developed so that there is going to be effective growth of tourism industry in the market. Ideas
have to be developed so that there can be effective right standards and acceptance in the market
can be present. Solution for the environment damage is that the tourists which are coming in
have to be aware about the resources and other aspect so that there is going to be a well
maintained environment in the country. Management of TUI will have to make sure that the
population of the country are getting the positive outcome from sustainability of this industry
which is going to be good for a long run.
REFLECTION
From this research methodology there is a lot of growth which I have got from this and
that is that there are a lot of improvement which are present. Experience and knowledge which I
have gained from this research about the tourism industry is huge which is a great factor. There
were a lot of troubles which I faced while doing this research since I had little knowledge and
had to research a lot on the topic so that the results and outcomes would match my expectations
and standards which I have set (da Silva, 2017). The objectives and aims have to be set so that
they are achievable which is going to make the functioning and end result effective. There were a

lot of details about the tourism industry which I was not aware about but that came in me and
observation about this industry was high while I did this research.
Changes are coming in the tourism industry which have to be considered while doing the
report so that there is going to be higher understanding. Time management was a skill which
lacked while doing this report because data analysis took a lot of time and that made the
scheduling for all the other activities get disturbed which is not a good factor (Chakraborty and
Ledwani, 2017). The end result was satisfying for me because this was the first time I did this
report of research which was in detailed understanding and use of right skill was very important
for me to have. Planning is a skill which I developed and that is going to be very helpful for me
to have for a long run. I would like to manage my time around the data analyses so that there is
going to be higher satisfaction which is going to be present for a long run which is going to be a
great factor. I also have to work as a team so that there is going to be better satisfaction which is
going to be present and also make sure that there is effective working which is going to be
present so that the next research is going to be achieved successfully (Xu, Widjaja and Ferguson,
2019).

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