Event Management in UK Assignment
Added on 2021-04-17
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Running head: EVENT MANAGEMENTEvent ManagementName of the Student:Name of the University:Author Note
1EVENT MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2SWOT Analysis of the Notting Hill Carnival..................................................................................4Identification of the new location....................................................................................................5Event Theme and Design.................................................................................................................7Porter’s five forces...........................................................................................................................8PESTEL analysis.............................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
2EVENT MANAGEMENTIntroductionThe Notting Hill Carnival is a noteworthy event that takes place annually in London, UKfrom 1966. The event generally takes place in the street of Notting Hill in the Royal Borough ofKensington and Chelsea in the month of August on a stretch of two days. The event had beeninitiated by the members of the British West Indian community and is an significant event in theBlack British culture. The event had its roots in programs of the past like Caribbean Carnival thatwas held on 30th January 1959. Trinidadian Claudia Jones, who is apparently known as “themother of the Notting Hill Carnival”, had organized this particular event of Caribbean Carnival.By the year of 1970, the Notting Hill Carnival had comprised of two music bands the RusselHenderson Combo and Selwyn Baptiste’s Notting Hill Adventure Playground Steelband andaccommodated five hundred audience and spectators. It must be noted here that the Notting Hillcarnival was run by a limited company of the name Notting Hill Carnival Trust Limited in 2003.A particular report that had been generated by the London Development Agency in regards to theNotting Hill Carnival reflected the fact that the event contributes as much as £93 million to theLondon and UK economy (Hammond 2016).
3EVENT MANAGEMENTThis particular event has also achieved the much needed acclamation from all over theworld. This fact can be evidently supported by the particular occurrence in 2005. In 2005, theentrants of the Notting Hill Carnival had participated in different events at the carnivals inBridgwater, Somerset. These carnivals are the largest lighted carnival and have been a part of theWest Country carnival circuit. Thus, it can be evidently stated that the Notting Hill Carnival is anwell known carnival and has gained much acclamation throughout the globe. Another fact thatshould be mentioned in this particular study is that the this particular event since its inceptionhad been subjected to a huge amount of trouble and had been like arrests and other relatedpolitical unrests. In the year of 2016, there had been more than 450 arrests with five people beinghurt due to knife attacks. However, in the recent times this particular event has been free ofserious trouble and the particular perspective of the authorities in regards to the event is that it isa program that celebrates the multicultural diversity of London (Hammond 2016).This particular study aims to research the fact that if the Notting Hill Carnival is shiftedto an international or overseas location what would the particular impact of the new market haveon the event. Moreover, the strengths, weakness, opportunities and threats of the new targetmarket will also be discussed in this particular market (Hammond 2016).
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