Integrated business experience of South Australia Tourism

Running head: MARKETING
Integrated business experience of South Australia Tourism
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1MARKETING
Table of contents
Australia as service agent...........................................................................................................2
ERRC Grid.................................................................................................................................2
Inbound statistics........................................................................................................................4
References..................................................................................................................................6

2MARKETING
Australia as service agent
Tourist packages are provided by Australia for attracting the customers. It is the third
largest island in the world. 4405 km square area proves assistance in terms of influencing the
purchasing power of the customers. Australia is referred to as the Nature’s Playground, as it
takes pride in possessing largest number of flora and fauna. These tourism packages are an
appeal to the public to protect the animals from getting extinct. Variety in the services reflects
the choice, which the customers have for possessing the products from their preferred brands.
Typical evidence of this lies in the services of kitchen classroom, Dudley Winter Tours and
visit to Island beehives, which are is apt for influencing the purchasing power and decision of
the buyers (Authentickangarooisland.com.au 2019). In the packages, target segmentation is
crucial for adding relevance and authenticity in the services. For example, the airfares can
include free passes to amusement parks along with meal boxes for the tourists travelling with
children.
Social media marketing is done for increasing the trafficking of the audience towards
the brand image. News feed are generated on the Facebook, for assessing the approach of the
tourists. Information about the packages is advertised on the website and social networking
sites for reducing the queries of the customers (Authentickangarooisland.com.au 2019).
ERRC Grid
ERRC Grid Framework for Kangaroo Island is analyzed below:
Eliminate:
 Conventional holidays (Sa.gov.au 2019)
Raise
 Quality of holidays
 Engagement with the nature