This article discusses the latest trends in the global environment and their impact on various industries. It focuses on two specific case studies - the rise of Lululemon in the athletic wear industry and the challenges faced by HomeGrocer.com in the online grocery business. The article highlights the strategies and success factors of Lululemon and the lessons learned from the failure of HomeGrocer.com. It provides insights into the changing dynamics of the business world and the importance of adapting to global trends.