Analysis of the Future of Automobile Manufacturing in China: Assignment

Added on - 18 Sep 2019

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ASSIGNMENT[Document subtitle]
1Analysis of the Future of Automobile Manufacturing in ChinaExecutive Summary of the ReportIn the year 1964, the automakers took the centre stage in the New York Fair. The GeneralMotors demonstrated the concept of Firebird IV and the company stated in order to explain themeaning of the concept that,("Strategy& - the global strategy consulting team at PwC", 2016)“awaits the day when the family would drive to the highways by turning over the controls of thecare to a programmed and automatic system and further travel in absolute and comfort safetymore than the speed which will be possible on the expressways.” In contrast, Ford launched avehicle i.e. Mustang for the future. Around fifty years of creation and innovation in the rider,safety and horsepower amenities have supported the automobile industry to increase the sales bythe annual rate of four percent since the year of 1964. Further, the rate is double of thepopulation growth globally.Moreover, from the past twenty years, the sales in the Japan, Europe and North America havebeen moderately flat. The growth is shifting to the China from the emerging markets. Theemergence of China as the largest market of automotive across the globe is also fueling theacceleration of the domestic industry of automobiles in order to compete the global players. Formore than a decade, European OEMs, Japanese, and North America created a triad and generateda majority in the sector of automobiles across the world.According to the government report, it has been analysed that the year 2014 was the worst yearfor the domestic automobile market of China. As the foreign automakers are coming up with theaffordable cars, entering into a place which is used to be a redoubt of China. Further, likeaffluence, the consumers of the Chinese market were supporting the foreign designers who are
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