International Strategy of VOX Cinemas: A Comprehensive Analysis Report

This report provides an analysis of VOX Cinemas' international strategy, focusing on their expansion plans and marketing tactics. It examines how VOX Cinemas utilizes market research and competitive analysis to understand their target customers and tailor their services. The report discusses the benefits and drawbacks of their marketing strategies, including the use of public relations and media campaigns. It proposes an expansion into South Korea, highlighting the country's high film production rate, popularity of short films, and growing economy. Furthermore, the report explores the impact of globalization on VOX Cinemas, emphasizing how technology, transportation, and media facilitate global expansion and provide opportunities for economic growth. The report concludes by summarizing the advantages of expanding into developed markets, such as the generation of new products and lower labor costs, while also acknowledging the effectiveness of technology in facilitating global business.

INTERNATIONAL BUSINESS STRATEGY

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Strategies used by VOX cinema in competing internationally
VOX cinemas are using the experts of marketing people and all are having decades of
experience of their fields. They set their Key Performance indicators annually and ensure that
they will achieve beyond the set performance level. VOX have developed its brand building
media and always organises marketing campaign for its client’s attractions (Singh & Prashar,
2013). Through which they are able to get more coverage and exposure and it also help in
providing the product knowledge and maintain the image in the customers mind. They are
providing the world class entertainment which includes a special range of creative food and
beverages.
Benefits or Drawbacks
VOX is creating public relations by emphasising more in media like press conference
and press release which help them in creating relations with customers. By doing this they are
investing more money in their promotion and their money will be block for a longer time
period (Biltereyst, Meers, & Van de Vijver, 2011).
They are also doing the market research and competitive analysis through which they
identify the requirements of their target customers and generate their product and services
according to it. However, this is a time consuming process if they find out the requirement
and somebody else did it first then everything will be waste.
New Country to Expand
VOX should think to expand in South Korea especially because they think the cinema
is most popular in all arts. The film production rate in South Korea is very high as compare to
many countries. They are very fond of short films and cartoons and the short instalments of
long running series. From the past years the South Korean series is getting on hype. They are

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getting more and more trending on the Netflix and last year (2018) they turn towards
Hollywood (Serazio, 2018). The economic condition is also getting better and better with
time and they love the food and luxurious feel which is being a highlight of VOX cinemas
and their customer care and support services are also very effective. And their love for the
movies and cinema is never ending.
Globalization helps in growth of VOX Cinema.
Globalisation used as a term to define how countries, people and business are
connected with each other globally with the help of technology, transportation and media
(Llamas-Rodriguez, 2019). This all make it so easy for goods, services and ideas of people to
cross their boundaries and connect with each other. It helps in providing huge opportunities
for economic growth and help in improving the standard of life of people. It helps in
expanding globally through which the cost of doing business in all over the world is lower
down. The common benefit of globalisation is that by expanding in developed market it
generates new products, lower cost of labour. By development in technology doing business
globally is very effective and convenient.

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Bibliography
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Serazio, M. (2018). Illuminating the Invisible: The Guerrilla Logic and Strategy of Digital
Branded Content. Advertising & Society Quarterly,, 18(4).
Singh, H., & Prashar, S. (2013). Factors defining shopping experience: an analytical study of
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