Strategies used by VOX cinema in competing internationally

INTERNATIONAL BUSINESS STRATEGY

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Strategies used by VOX cinema in competing internationally
VOX cinemas are using the experts of marketing people and all are having decades of
experience of their fields. They set their Key Performance indicators annually and ensure that
they will achieve beyond the set performance level. VOX have developed its brand building
media and always organises marketing campaign for its client’s attractions (Singh & Prashar,
2013). Through which they are able to get more coverage and exposure and it also help in
providing the product knowledge and maintain the image in the customers mind. They are
providing the world class entertainment which includes a special range of creative food and
beverages.
Benefits or Drawbacks
VOX is creating public relations by emphasising more in media like press conference
and press release which help them in creating relations with customers. By doing this they are
investing more money in their promotion and their money will be block for a longer time
period (Biltereyst, Meers, & Van de Vijver, 2011).
They are also doing the market research and competitive analysis through which they
identify the requirements of their target customers and generate their product and services
according to it. However, this is a time consuming process if they find out the requirement
and somebody else did it first then everything will be waste.
New Country to Expand
VOX should think to expand in South Korea especially because they think the cinema
is most popular in all arts. The film production rate in South Korea is very high as compare to
many countries. They are very fond of short films and cartoons and the short instalments of
long running series. From the past years the South Korean series is getting on hype. They are