Managing Across Borders: Assignment

Added on - 17 Jun 2021

  • 14

    Pages

  • 4155

    Words

  • 58

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 14 pages
MANAGING ACROSSBORDERS
1EXECUTIVE SUMMARYThis report presents the whole description about the Zara and its expansion in Asia. Itpresents the approaches of internationalisation like holistic and strategic approaches to enterinto many parts of the world and so is in Asia. The growth of fashion industry in Asia gavemany types of opportunities for growth to this fashion giant. Zara being a bigger brand namein the fashion and retail industry used many types of strategies so as to make their growthstable as well as ensure that their expansion process remains smooth. In the process ofexpansion they have faced many kinds of challenges and have confronted many problemswhile being the bigger player in the region. The report discusses all the challenges that arebeing faced by the Zara and pragmatic approach it has used for the Internationalisation.
2ContentsINTRODUCTION......................................................................................................................1ZARA expansion in Asia...........................................................................................................3Approaches to Internationalisation............................................................................................3Process of Expansion..............................................................................................................4Strategy that they have used while expansion........................................................................5Challenges and problems that Zara has faced while expanding in Asia....................................7CONCLUSION..........................................................................................................................9REFERENCES.........................................................................................................................10
3INTRODUCTIONIn the age of globalisation there are many companies that have expanded across the borders.It is generally done by understanding the dynamics of the market and the factors that couldproduce profit to the company in that region. Managing businesses across borders havebecome a difficult task and needs a series of actions to make business profitable. The Asianmarket is a highly dense market and hence many companies have crossed borders to come tocountries in Asia. Due to the complexity that is present in the Asian market, the chances offailures of business are also high. In this threats and opportunities that Asian marketproduces, many firm have used their resources so as to expand in this part of the world(Lopez and Fan, 2009). Organisations have used several approaches to internationalisation. Intheir expansion plan they have faced many kinds of challenges especially in terms ofestablishing themselves. With the increasing competition in the Asian market, companies arefacing many kinds of problems in their operations. Various process and strategies have beenused by the organisation to make sure that they become successful in their expansion plans.
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document