Roles & Responsibilities of Marketing Functions

2 ME

TABLE OF CONTENT
 Introduction
 Roles & responsibilities of marketing function
 Impact of external environment
 Structure and operations of marketing departments
 Roles of marketing in B2C-
 Role of marketing in B2B-
 Roles and responsibility of of marketing related to an organisation
 Interrelationship between functional units and marketing
 Marketing as business function
 key elements of marketing function
 Conclusion
 References

INTRODUCTION
Market sector is increasing and it is crucial to have appropriate knowledge
about concept of environment so that planning is done accordingly. Main
aim of this report is to analyses the importance of marketing essentials
within business (Azhar, 2019).

Roles and responsibility of marketing functions
Marketing refers to an activity which helps in promoting the buying and
selling of goods and services. It includes advertising, selling and delivering
of goods and services to its consumer. It understanding needs of customer
and try to satisfying their needs for the achievement of goal of
organisation.
Natures of marketing- These are some nature of marking which helps the
relevance company in understand their market practices.