Marketing Essentials: Roles, Inter-Relation, Mix, and Plan

2 ME

Table of Contents
INTRODUCTION ...............................................................................................................................3
PART A (COVERED IN PPT).............................................................................................................3
TASK 1 (COVERED in PPT)..............................................................................................................3
PART 2..................................................................................................................................................3
TASK 2.................................................................................................................................................3
P3 Explain marketing mix with comparison of two organisations ...........................................3
M3: Discuss several strategies used by enterprises to depicts how objectives have obtained ...5
TASK 3.................................................................................................................................................6
P4 Develop & evaluate a basic marketing plan .........................................................................6
M4: Examine detailed marketing plan .......................................................................................7
D2: Implement strategic marketing plan that tactically applies with use of 7 P'S......................7
CONCLUSION ...................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal: .....................................................................................................................10

INTRODUCTION
Marketing essentials are important which are to be identified and used for business purpose
(Astrachan, 2019). With awareness of marketing essential, it is easy to make decisions about
marketing processes as well as procedures. Cadbury, a British multinational company located in
U.K. Company is viewed as second largest confectionery brand in world after Mars. It operates at
global scale and has wide range of competitors such as Hershey's Nestle, Kraft Foods etc. This
report comprises of roles and responsibilities of marketing function, inter-relation of marketing
roles, comparison between marketing mix and marketing plan.
PART A (COVERED IN PPT)
TASK 1 (COVERED in PPT)
PART 2
TASK 2
P3 Explain marketing mix with comparison of two organisations
Business includes wide range of processes and procedures, it is crucial to be aware about
concept of marketing so that decision making is being carried out in proper manner. Marketing mix
refers to set of actions or tactics which are used to promote or advertise a brand (Ashutosh, 2020).
It is essential to adopt this approach as it helps in achieving of competitive benefit easily. In
relation of Cadbury, they too use this marketing approach on the basis of which they are able to
execute their marketing activities in effective manner. Furthermore, it is too analysed that manager
of firm make assure that these processes are carried out with proper considerations. It comprises of
several components which are further explained as follows-
Components Cadbury Nestle
Product A product is defined as commodity or
thing which is meant for sale. In
relation of this organisation, they have
Nestle also has wide range of
products like beverages, Milk

large number of products such as
Bourneville, Crunchie, Cadbury Dairy
Milk, etc.
and Milk Products, prepared
dishes & cooking ideas etc.
Price
Price refers to value which is being
set over a product. To carry out the
exchange process, it is crucial to
adopt pricing strategies. In relation of
selected organisation, there are
various pricing strategies which such
as skimming, psychological pricing,
etc. The chosen firm uses cost plus
prising strategy which to avoid
competition (Brychkov, 2017).
Nestle also uses pricing strategy
on basis of which they are able
to target customers in proper
manner. For example- chosen
entity uses price skimming
strategy.
Place A place refers to location from where
distribution is being done. Place play
important role so Cadbury is located
at global scale and has wide number
of suppliers, products at supermarket
stores, discounted stores, malls, small
shops etc. Customers can easily
access to their products.
In relevance of Nestle, they too
have wide number of
distribution chain networks and
suppliers through which they
are able to sell, products at lager
scale.
Promotion
It refers to way of advertising &
promoting a brand through using
different tools as well as techniques.
In relation of Cadbury, they uses
social media platforms such as
broadcasts, Facebook, You Tube for
promotion (Burgess, 2017).
In comparison with Nestle, they
also do promotion of their brand
at wider scale. They target
influencers, celebrities, to do
promotion of brand.
People People are those components in
which it includes those people who
encounters customers on daily basis.
In context of chosen entity, they have
people such as staff, gatekeepers,
In relation of Nestle, they too
have various kinds of people
such as sales person, marketing
people etc.