Press Tech Consulting: A High-Level Expertise Consulting Company for Technological Products
Added on 2022-10-10
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Name:
Course
Professor’s name
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Date of submission
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Executive Summary
Press Tech Consulting will be a consulting company that specializes in promotion,
sales and marketing of technological products in overseas countries. The company specializes
in offering high tech manufacturing and distribution of technology that is of high-quality to
in-house development for business, channel development and market development
(Björnberg, and Lindström, 2018).
Press Tech will be created in Melbourne Australia in Victoria State owned by the principle
investors and principle operators. The initial state will be established in A- quality space
office that is based in Melbourne CBD. This is at the heart of the Australian “Silicon Valley“.
Press Tech Consulting targets to focus on marketing to big American, Asian and European
technological giants such as HP, Microsoft and IBM. The large technological manufacturers
including Samsung will be the first target and the primary target for the services we want to
offer. The secondary target is the medium sized companies that have the high growth
potential such as software’s and multi-media. One of the challenges of the company is the
establishment as a real consulting company that is positioned a s a risk free corporate
purchase.
The concepts and Business model
Competition in the industry comes in many forms. The most significant of the companies
comes in to do business development and in house market research. The competitors in this
industry include; the Sydney consulting, Anderson & MacArthur etc. the competitors are
generalists in nature and they really have not focused on the niche market. Press Tech
consulting advantage over the other companies is that it provides high level consulting that
help in integration of market data research with the goals of the company (Di Pietro,
Executive Summary
Press Tech Consulting will be a consulting company that specializes in promotion,
sales and marketing of technological products in overseas countries. The company specializes
in offering high tech manufacturing and distribution of technology that is of high-quality to
in-house development for business, channel development and market development
(Björnberg, and Lindström, 2018).
Press Tech will be created in Melbourne Australia in Victoria State owned by the principle
investors and principle operators. The initial state will be established in A- quality space
office that is based in Melbourne CBD. This is at the heart of the Australian “Silicon Valley“.
Press Tech Consulting targets to focus on marketing to big American, Asian and European
technological giants such as HP, Microsoft and IBM. The large technological manufacturers
including Samsung will be the first target and the primary target for the services we want to
offer. The secondary target is the medium sized companies that have the high growth
potential such as software’s and multi-media. One of the challenges of the company is the
establishment as a real consulting company that is positioned a s a risk free corporate
purchase.
The concepts and Business model
Competition in the industry comes in many forms. The most significant of the companies
comes in to do business development and in house market research. The competitors in this
industry include; the Sydney consulting, Anderson & MacArthur etc. the competitors are
generalists in nature and they really have not focused on the niche market. Press Tech
consulting advantage over the other companies is that it provides high level consulting that
help in integration of market data research with the goals of the company (Di Pietro,
3
Prencipe, and Majchrzak, 2018). The company will be priced with pricing upper edge that
will bear competing brand names. The pricing fits with the position of the company as
providing high-level expertise.
Entrepreneurial competencies
The founders of the company are the former employees of a liquidated technological
company. They were dealing in consulting services, marketing research, personal computers
in local and international companies. They are forming Press Tech consulting to formalize the
consulting services they are offered in. the company will be managed by working partners in
a structure that shows all the roles of the 5 partners. The company has 5 directors. Here are
the competencies and skills they bring into the start up.
Director Competencies
Dr. Sharif Patrick – CEO
and active partner
13 years in technology marketing.
A doctor of philosophy in IT
Pace Stewart- Operations
director
10 years in sales and marketing experience
A masters in sales
Daniel Ad Enugu- Director IT masters and 15 years of experience
Christine Woolworths Lead strategist for Microsoft Europe,
Dante Waithaka – Director Doctors in philosophy and years of experience in writing,
research, consultancy and technology distribution.
The estimated annual profit in the first year is $ 65,000. In the next subsequent years,
the percentage increase in profits annually will be 7.5%. The company plans to take $
Prencipe, and Majchrzak, 2018). The company will be priced with pricing upper edge that
will bear competing brand names. The pricing fits with the position of the company as
providing high-level expertise.
Entrepreneurial competencies
The founders of the company are the former employees of a liquidated technological
company. They were dealing in consulting services, marketing research, personal computers
in local and international companies. They are forming Press Tech consulting to formalize the
consulting services they are offered in. the company will be managed by working partners in
a structure that shows all the roles of the 5 partners. The company has 5 directors. Here are
the competencies and skills they bring into the start up.
Director Competencies
Dr. Sharif Patrick – CEO
and active partner
13 years in technology marketing.
A doctor of philosophy in IT
Pace Stewart- Operations
director
10 years in sales and marketing experience
A masters in sales
Daniel Ad Enugu- Director IT masters and 15 years of experience
Christine Woolworths Lead strategist for Microsoft Europe,
Dante Waithaka – Director Doctors in philosophy and years of experience in writing,
research, consultancy and technology distribution.
The estimated annual profit in the first year is $ 65,000. In the next subsequent years,
the percentage increase in profits annually will be 7.5%. The company plans to take $
4
130,000 in current date while taking a long term debt of $100,000 to invest fixed assets. The
company does not anticipate a possibility of cash flow problems.
Objectives
1. Sales of $750,000 in year 1 and $ 1.2 million by years 3.
2. Gross margin that is 70% or higher
3. Net income that is more than 10% of sales by the 3rd year.
Mission
Press Tech consultant’s offers consulting services to high tech manufacturers of
technology which are reliable, high-quality alternatives to in house resources for channel
development, market development, business development and resource channeling in
international scales. It offers a high level of experience that is practical and confidentiality
(Edison, Smørsgård, Wang, and Abrahamsson, 2018). Clients should know that working with
Press Tech is more professional and less risky to develop new areas working in in-house
consultants. Press tech must be able to give high value for its services, maintain financial
balance and deliver higher quality value to its clients. The initials focus will be the
development of Latin, Asian and European markets, or for European markets based in
Australia.
Keys to success
1. Developing feasibility and visibility that lead to new business generation
2. Excellence in service delivery such as reliability, confidentiality, trustworthy in
information and expertise.
130,000 in current date while taking a long term debt of $100,000 to invest fixed assets. The
company does not anticipate a possibility of cash flow problems.
Objectives
1. Sales of $750,000 in year 1 and $ 1.2 million by years 3.
2. Gross margin that is 70% or higher
3. Net income that is more than 10% of sales by the 3rd year.
Mission
Press Tech consultant’s offers consulting services to high tech manufacturers of
technology which are reliable, high-quality alternatives to in house resources for channel
development, market development, business development and resource channeling in
international scales. It offers a high level of experience that is practical and confidentiality
(Edison, Smørsgård, Wang, and Abrahamsson, 2018). Clients should know that working with
Press Tech is more professional and less risky to develop new areas working in in-house
consultants. Press tech must be able to give high value for its services, maintain financial
balance and deliver higher quality value to its clients. The initials focus will be the
development of Latin, Asian and European markets, or for European markets based in
Australia.
Keys to success
1. Developing feasibility and visibility that lead to new business generation
2. Excellence in service delivery such as reliability, confidentiality, trustworthy in
information and expertise.
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