The research proposal aims to analyze the relationship between primary and secondary data sources in understanding the overall organizational performance. The proposal will employ various approaches and tools of analytics, including regression analysis, to evaluate the data. Reliability and validity measures will be used to ensure accurate and consistent results. Primary data will be collected through questionnaires (70%) and structured interviews (30%), while secondary data will come from literature reviews, journals, and articles. Issues of access and ethics will be addressed by using VPN software to protect sensitive data and maintain a steady IP address.