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SRV 301 - Service Management Essay

   

Added on  2020-03-04

8 Pages1650 Words61 Views
Running head:SERVICE MANAGEMENTSERVICE MANAGEMENT Student Name:Student ID: Subject Name:Subject Code: Date Due:Professor Name:

2SERVICE MANAGEMENTIntroductionHealthscope is an Australian organization which offers hospital, medical centre and pathologyservices to the customer [ CITATION Gul16 \l 1033 ]. It is the Melbourne based company. Thiscompany also offers many psychiatric as well as rehabilitation clinics. This company wasestablished in year of 1985. Since 1994 this healthcare company growth under the privateownership. In order to cater to patients the company has devised a diversified range of strategies.There are multifarious prospects that are identified synonymous with the opportunities that theservices of the organisation. The scope of this current essay includes a reflective analysis ofservice marketing of Healthscope in Australia. AnalysisThe primary aim of the organisation is to cater to high levels in customer quality. Such highquality levels of services has been able to provide a good customer base to the Company andcreate a solid brand name in the market. In the year of July 2015 this company sales theirAustralian pathology division to the Crescent Capital partners. From the very they give qualityservices to the customer. Their overall cultures are really good. So that customers are getattracted towards it. I personally fell that backstage services of this company are very impressiveand with the help of this they can give quality services to their customer [ CITATION Bro16 \l1033 ]. They give proper treatment to the patient. Their patient management system is really goodcomparing to the other hospitals. They have established some patient care plan. With the help ofthis patient can get maximum benefit from this healthcare. I have also noticed that they have

3SERVICE MANAGEMENTquality of doctors and nurses, so that they can take care of their patient easily. Doctors are patientfriendly. They offer personal nurse for each and every patient. Patient can get everythingwhatever they need for the treatment. Medicine stores are also available there. Patient can geteach and every medicine from the medicine store. There are various departments available forthe treatment. Each department also has their specialized doctor. So I personally feel that theycan give quality treatment to their patient. Rooms are very neat and clean. There is also a bloodbank. From this patient can easily get blood whenever needed. No need to go outside of theirhospital [ CITATION Del17 \l 1033 ]. Everything is available inside this. There is also a big canteenin the hospital premises. So food is not an issue in this hospital. They always provide qualityfood to their patient. Their quality control is just exceptional compare to the others. In themedical centre and pathology centers they have qualified clinicians. So patient can also getmaximum benefit from this. There is also separated tab and proper technology available for thetesting [ CITATION Piz16 \l 1033 ]. I have also seen that not only the backstage services front stage services of this health carecompany are very impressive too. They offer patient registration over phone. So with the help ofthis patient can easily register their name. Proper Time management is also there. Their customerinteraction is just brilliant [ CITATION Pen17 \l 1033 ]. I have noticed that their customer serviceexecutives and the accountants maintain all the customers’ quarries very efficiently. Patients areinformed over microphone as per schedule timing. Lots of ward boy and help persons there.They can manage all the customers efficiently. There are also several rooms available for x-rayand other medical checking. Patient’s rest room is also available. There is also special careavailable for the serious patients. Their payment is very easy [ CITATION Haf16 \l 1033 ]. Patient

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