Sustainable Management and Marketing: Resource Issues and Value Propositions of Top Brands

SUSTAINABLE MANAGEMENT
AND
MARKETING

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Issues of Resources
Brands Resource Issues How used/managed
Gap Inc. Lesser availability of water The water from natural
sources is used within the
organisation. They are also
using the recycling approach
so as to ensure that lesser
amount of water is wasted in
the overall process.
Nike Lack of employees Skill development initiatives
are taken by the companies to
make sure that employees
can be used for multiple
works. They are also
outsourcing their operations
so as to manage people
especially in the support
activities (Nike, 2018).
Adidas Resource Diversity This company has faced
issues related to the resource
diversity as they do not have
resources in terms of variety
and it is managed through
help of outsourcing
companies. They are also
trying to enhance the
numbers of suppliers that can
help the company to manage
the issues related to resource
diversity (Adidas, 2018).
Mark & Spencer Employee relation related
issues
This company has faced
issues related to managing
their relations with
employees and it is managed

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with the help of Human
Resource Management of the
company and employee
Union. They have made
changes in their employee
skills and they also have
enhanced their rewards and
incentives program so as to
ensure that they have better
employee relations (Mark &
Spencer, 2018).
Aditya Birla Material related issues This company has faced
issues related to the
management of quality of
materials. They have
managed it with the help of
suppliers from different parts
of the world.
Asos Economic resource related
issues
In the brink of UK’s
recession, companies like
asos is facing issues related
to the management of
economics. It is managed by
the company with the help of
adding new investors in the
pool (Asosplc, 2018).
Resource Loop
There is a resource loop that is used by all the organisations and it comprises of three
different set of loops.
Company
name
Narrow Slow Close
Gap Inc. They are reducing the They are also reusing This company has