3people. The area is centered in Mumbai which is the monetary, business and entertainmentcapital of the nation. South India has the populace of 290 million people and Eastern India has apopulace of roughly 270 million people. All the regions are populated representing a sizeablemarket with the Northern, Southern and Eastern regions not targeted by the regional players inice cream industry (techsciresearch, 2018).The Differences between India and USIrrespective of the commonalities existing from democratic governments and English usein India and the U.S., the cultural differences is another aspect not to be ignored. India and USAwere both colonies of the British, however, the invasion of Asian influence has resulted in Indiahave different blends of Muslim, Buddhism, and Hinduism with Hinduism being dominant.These blends make India very unique from other British colonies (Elischberger et al., 2018) TheUS’s British colonization almost eradicated native tribes’ indigenous culture by replacing withdemocracy, capitalism, and Christianity of which Christianity is dominant. The root of Britishcolonization creates elements that allow the two countries facilitate global business. Thesecountries roots their societies from the British Empire hence people in these nations get areacquainted with the governance systems, rule of law and established bureaucracies. The Englishlanguage becomes a common tool of communication (Fernando and Moore, 2015). The US is alow-context culture where communication is explicit with little room for understanding whereasIndia the communication is a high-context where communication leaves other things that requireexplanation in relation to culture. The US depends on the explicit language in relation toprofessional code of conduct whereas India relies on relationships which are less explicit(Eisenbeiß and Brodbeck, 2014). These differences in context can have an impact in the processof making the decision. The managers from India see the difficulty in decision making; they take

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