2018 Under Armour Annual Report

The 2018 Under Armour Annual Report highlights the company's transformation and innovation. The report features Misty Copeland, Jordan Spieth, Joel Embiid, Stephen Curry, and Anthony Joshua. Under Armour's mission is to inspire, enable, and empower human performance through innovative athletic products and compelling experiences. The report discusses the company's progress in executing against business expectations, revenue growth, international business, and SG&A expenses. Under Armour also made progress in becoming more consumer-centric and emphasizing digital engagement and conversion.