(pdf) Understanding and Leading Change - Costa Coffee
Added on 2021-01-02
20 Pages5882 Words281 Views
Leadership ManagementProfessional DevelopmentPolitical Science
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[UNDERSTANDING AND LEADING CHANGE]
ContentsIntroduction.................................................................................................................................................3LO1 Compare ways in which change impacts on an organisation’s strategy and operations.......................3LO2 Evaluate the influence that drivers of change have on organisational behaviour.................................6LO3 Determine how barriers to change influence leadership decision making...........................................9LO4 Apply a range of leadership approaches to a change initiative..........................................................15Recommendation.......................................................................................................................................18Conclusion.................................................................................................................................................18Reference...................................................................................................................................................18
Introduction To remain functional and top the competition for consecutive years and lead the market, abusiness organisation needs to adapt factors which are actually the drivers of changes. Thesedrivers are contributors of positive changes in the organisation and thrive for better performance.These can be of both internal and external sources. But all of them are equally responsible toenable organisations to implement sustainability and experience growth in the coming future.Such drivers of change factors also enable the business firms to develop strategic measures forachieving organisational goals and implement them successfully. These exert their positiveeffects on the company. With the ever increasing competition in the market almost all businessfirms are currently inclined to apply drivers of change, understand the change procedure andeventually lead the market (Spiro, 2010).The following assignment will be prepared by taking Costa Coffee and Starbucks as chosencompanies to understand the impacts of change on organisational operation and strategy as well.An evaluation of the influences that the identified change drivers exert on the organisationalbehaviours regarding the chosen companies will also be presented. The decision making processin leadership is also affected in many ways by the change and the associated barriers. Theprocess of that will be determined as well as evaluating and proposing some leadershipapproaches which would match the change initiatives. LO1 Compare ways in which change impacts on an organisation’s strategy and operationsIn a business operation, very few things remain static and constant. Owing to the increasedcompetition, advancement of technology, stakeholders’ expectations and other external as wellas internal factors, business organisations have to adapt to quick and efficient changemanagement policies. This is not only in terms of rudder shift but a shift in organisationaloperation, culture etc also so that the company’s performance is more efficient and profitable.
The changes to be introduced are not always big and revolutionary ones. These can be as smallas change in billing or as big as transforming a particular product line etc. A business firm thuscan be subjected to changes in three contexts such as developmental, transformational andtransitional. Developmental changes are commonly due to up gradation of technology and thecompany’s desire to improve their existing product or service (Morgeson,, 2010). Transitionalchanges, as the name suggests, renders replacing one existing policy or product or service withanother one, acquisitions, merging actions etc. This involves risks also, but the managementneeds to formulate strategic plans to deal with the same. Lastly, the transformational change isthe most disruptive one involving fundamental changes in the existing process and launch newoperational measures for the company to undertake. But this is the rarest change as experiencedin a company for it involves a lot of upheaval. After introducing such changes, a companyappears in a completely new form which is unrecognisable and different from that of before(Lunenburg,, 2011). Such extents of changes have been faced by both Starbucks and Costa Coffee throughout theirbusiness performance till date. The changes and their impacts on the organisational operation ofboth companies are described below:Operational Changes When Starbucks started operating in the UK in their early days, they were only into manualoperation which means that when customers wanted to place orders and collect them, they had tocome down to the shop or visit their nearest outlets physically. But the scenario changed verysoon. Within a few years of being operational, Starbucks became a successful business ventureand its branches were spread all over the UK and the company had to change their existingoperational strategy. The company adapted technology, took it in their stride and startedoperating online. By implementing this, Starbucks enabled its customers to choose the onlinemethod of placing their order and save them the physical labour of visiting the stores themselves.The facility did not end there. The customers could opt for online payment method too. Thisincreased the popularity of the company and thus gave rise to profitable strategy for business
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