Enterprise Development for Fine Art Gallery Ltd

[enterprise development]
2019

1
Executive summary
In this report the enterprise development for Fine Art Gallery Ltd Company is discussed. The
company shall be located in the city of Leicestershire and it shall be a limited company with a
small start-up capital. The different requirements needed for the establishment of the company
are discussed. Further the sales forecast and company ownership is also mentioned to provide a
clear view of the enterprise development. The first three years are taken into consideration for
the development of this enterprise. The business model canvas is given to provide an overview of
the different operations of the company and also to assist in the development of the business
strategies.

2
Table of Contents
Introduction.................................................................................................................................................3
About the company- Fine Art Gallery Ltd...................................................................................................3
Company ownership....................................................................................................................................4
Costs incurred in the start-up of the business...............................................................................................5
Services offered by the company.................................................................................................................7
Painting industry..........................................................................................................................................7
Creating value for the customers.................................................................................................................7
Competitive advantage and its sustenance...................................................................................................8
Marketing of the services............................................................................................................................9
Value proposition canvas.......................................................................................................................11
Marketing strategy.....................................................................................................................................11
Business model canvas..............................................................................................................................13
Business model canvas for the company...............................................................................................14
Relations between the nine building blocks...............................................................................................15
Conclusion.................................................................................................................................................15
References.................................................................................................................................................16

3
Introduction
In this report the enterprise development plan is given for the business of paintings in the city of
Leicestershire. For the development of an enterprise there are many important steps which have
to be followed to establish it in the competitive market place. Fine painting shall be the name of
the company and it shall be a limited liability company and it will provide top quality paintings
in Leicestershire. The company is focused on proper scheduling of the job projects and retention
of artists which has been noticed as the problems in many companies operating in this industry.
This problem creates lower level of customer satisfaction and also leads to repetition of work.
The company aims to exploit these weaknesses to gain a significant market share in the industry.
About the company- Fine Art Gallery Ltd
Fine Art Gallery Ltd shall be a limited liability company which will have two directors and shall
be located at a rented suite in Leicestershire.
Vision Statement of the company
To become the best art gallery and leading paintings provider in Leicestershire.
Mission Statement of the company
The mission of the company is to provide high quality canvas and handmade paintings. The
company has the mission to operate and maintain the art gallery for facilitating the creation,
collection, exhibition, interpretation and preservation of the art work for developing the public
understanding as well appreciation of the visual arts in this city.
The company is aimed at providing these services in a timely manner and ensuring maximum
customer satisfaction. The officers of the company will consider each contract like an agreement
between the partners who want to create a mutual and long lasting relationship. This will help in
providing a longer term profits by means of repeat business and referrals
Objectives of the company- the objectives or goals of a company has to be SMART which
entails that it should specific, can be measured, acceptable, real and limited by time as suggested
by Milgram, L., Spector, A., & Treger, M. (2010).
The objectives of the company in the next 3 years are given as follows: