Management of AirAsia: Cost Structure, Revenue Stream, and Channels

[ENTREPRENEURSHIP & INNOVATION DIVERSITY]
2019

Executive Summary
For a company to remain at the top of the business, it is necessary for it to implement innovative
ideas and creativity on a regular basis for staying ahead of the competitors. AirAsia has been
performing business operations in airlines for about 25 years. Their cost structure has always
been consumer friendly and that in turn has helped the company earn good revenues in their
business. Sticking to the low fare structure principle AirAsia has chosen distribution channels
which further facilitate their business. The essay aims at exploring the management of AirAsia
from the point of view of the aspects of cost structure, revenue stream and the channels they
perform business through.

Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Cost Structure..............................................................................................................................................4
Revenue Stream...........................................................................................................................................5
Channels......................................................................................................................................................6
Conclusion...................................................................................................................................................7
Reference.....................................................................................................................................................8