Business Decision Making: Plan for Data Collection and Survey Methodology

BUSINESS DECISION
MAKING
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INTRODUCTION
Globalization has paved way for business organizations to gain success and growth.
However many challenges and difficulties also have been arises and it has become vital that
decisions and strategies for business should be formed by adopting strategic and innovative
approach. Decision making for business is a complex and critical process which requires
strategic approaches from the side of the entrepreneur so that required decisions for business can
be taken successfully. In addition to that it aids for making innovative and effective strategies for
performing the business functions successfully. Present report is based on UK college of
business and computing (UKCBC). The report describes about creating a plan for collecting
from students across all campuses. In addition to that survey methodology and sampling frame
presented has been mentioned. Moreover, a questionnaire has been designed for collecting the
data and summaries of data and information has been done in the report.
TASK 1
1.1 Plan for collection of data from students across campus
It is imperative that data should be collected from authentic and reliable data sources so
that required outcomes should be successfully gained (Ho, Xu and Dey, 2010). There are two
main methods that are used for gathering necessary data that is required for performing the study.
Along with this data and information. Data collection techniques that have been used in the
present study are as mentioned: -
Primary data collection methods: - under this primary data has been gathered for conducting the
study in successful manner. Primary data is the data that is being collected at first time and in
this performance of the organization is evaluated. Questionnaire method in which questionnaire
asked to the respondents proves useful for collecting all the necessary information in successful
manner. Along with this primary data collection method has been used for taking the information
from the respondents. It provides an effective medium that could be used for carrying out the
necessary activities of the institution in successful way (Vercellis, 2011).
Secondary data collection methods: - In this method use of secondary data is taken so that
required objectives of the study should be accomplished. Data has been collected from books,
journals, online sources such as websites and internet. Use of various non-econometric and
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econometric tools have been taken and it has helped for gathering necessary information.
Secondary information that is collected from different sources aids for completing the study in
effective and successful way.
1.2 Presenting the survey methodology and sampling framework used
Primary data collection needs to be done in organized and systematic way so that overall
research can be completed without facing any difficulty. Conducting survey for collecting data is
the most effective method that could be used for gathering primary data and by making use of
technique views expressed by respondents can be gathered. Participants views can be collected in
a simple and random manner by making use of this technique. Questionnaire is prepared by
scholar so that open ended and closed ended questions can be mentioned in that (García-Peñalvo
and Conde, 2014). Open ended and closed questions are mentioned in the questionnaires. Along
with this Survey provide a meaningful medium for taking response of candidates. Initially
researcher makes use of tools that could be used for collecting the necessary data and figures
from the candidates.
Survey that is being organized helps for taking response of participants. Response of
students regarding performance of UBCBC can be taken and on the basis of that evaluation can
be done so that proper assessment can be done. In regard of this critical evaluation of weak
performing areas can also be done so that effective measures could be taken by management for
making improvements.
It will aid for rendering quality education to the students. Simple random sampling
method under probabilistic sampling has been selected and it has helped for taking views of
respondents. Along with this sampling frame is a technique that has been used by the researcher
for taking response from the participants of the research study (Solomon, 2014). This provide a
tool for gathering necessary data and figures that could be used for analyzing performance of
college against the set standards. Positive and negative reviews about the existing performance of
the organization can be collected and it will aid for taking effective decisions for carry out
necessary operational activities that are being performed in the company.
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1.3 Designing a questionnaire for collecting the data
In the present study scholar will make use of questionnaires method so that necessary
data for evaluating performance of UKCBC can be collected. Reviews of students about the
existing educational performance can be taken. It will aid for gaining a meaningful insight for
ensuing that students in the organization should receive quality education so that their bright
future can be ensured. Other than that sample of 50 students from the entire population has been
chosen so that their opinions and views can be collected for carrying out the study. Closed ended
questions have been mentioned in the questionnaires and it has assisted for assessing the
response of candidates. The questionnaire that has been prepared for taking views of candidates
is as described –
QUESTIONIRE
NAME –
AGE-
GENDER-
EDUCATION QUALIFICATION –
(1) What is your age group?
(a) 18-20 (b) 21-24 (c) 25-27
(2) Do you feel satisfied with the Education courses that are being offered at the college?
(a) Yes (b) No (c) Can’t say
(3) Do You feel that there is need for making improvements in the existing system that is
being followed in the college?
(a) Yes (b) No (c) Can’t say
(4) Are you satisfied with the education facilities that are being provided by the college
entity?
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(a) Yes (b) No (c) Can’t say
(5) Are you satisfied with the knowledge provided by tutors in the classrooms?
1. Highly agree
2. Agree
3. Neutral
4. Disagree
5. Highly disagree
(6) Do you feel that there is need for making improvements in the method for providing
teaching in the college?
1. Highly agree
2. Agree
3. Neutral
4. Disagree
5. Highly disagree
(7) Will you give preferences for recommending the college to your family members and
friends?
(a) Yes (b) No (c) Can’t say
(8) Do You feel that modern facility that are being offered at the college are satisfactory?
(a) Yes (b) No (c) Can’t say
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