Project and Strategic Risk Management: Valentine Health Partnership

Running head: PROJECT AND STRATEGIC RISK MANAGEMENT
Project and Strategic Risk Management: Valentine Health Partnership
Name of the Student
Name of the University
Author’s Note:

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PROJECT AND STRATEGIC MANAGEMENT
Company Background and Strategic Audit
Company Background: Valentine Health Partnership is a popular health organization
in the United Kingdom. They are primary care provider that has partnership in the Royal
Borough of Greenwich and operates mainly from the largest built facility. The customer base
of this company is the group of patients, who are using the services of this hospital and the
position of this organization has gone up in the existing UK healthcare market. More than
1000 employees are working in this organization and they are providing all types of
healthcare services and products to their patients. They are being globally recognized and
revenues were extremely higher in previous year.
Strategic audit of this organization can be completed by the following tools:
i) PESTEL: The political factors that affect Valentine Health Partnership are tax
legislation change, insurance mandate and consumer protection. Governmental subsidies
should be considered by them for reducing existing issues. Economic factors include interest
rates, unemployment and inflation. If these factors would rise, it is evident that patients
would not be able to come down to the organization. Social factors include changes in public
values and demographics. If they will not be aware of the conditions, it could create major
issues. Lack of use of new technologies is one of the major technological factors that affect
this organization. Regarding environmental factor, they have always focused on eco-friendly
environment so that patients get treatment in better environment. Valentine Health
Partnership is following every legal factor related to healthcare industry.
ii) SWOT: The strengths of this organization include cost advantages, innovative
services, cultural connections, extraordinary reputation, specialized expertise in every health
sector, geographical advantages. The weaknesses of this organization include absence of
marketing planning, staff or management problems and gaps in service areas. Opportunities
include competitive advantages, new market segment offering improvement in profit and

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availability of new technologies. Threats of this organization include competitive
vulnerabilities, economic shifts and adverse changes in regulations and reimbursements.
iii) Porter’s Five Forces: The first force is threat of new entrant, which includes
innovation of innovative products or services and building of the economy of scale to lower
fixed cost. Moreover, capacity of building or spending extra resources are other threats of
this company. The second force is bargaining power of suppliers, which involve building
effective supply chains with several suppliers or even experimenting with the product design
along with various material. The third force is bargaining power of buyers, which can be
obtained by building the largest customer base and rapid innovation of innovative products
for seeking discount and offerings over established products. The fourth force of Valentine
Health Partnership can be involved by being service oriented and not only product oriented
and even by understanding core need of their patients. The final force of Valentine Health
Partnership is rivalry amongst the existing competitors that can be involved by building the
sustainable differentiation or collaboration with existing competitors to increase market size.

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Table of Contents
1. Introduction........................................................................................................................ 5
2. Section 1............................................................................................................................ 5
2.1 Evaluation of Strength of the Organizational Commitment for understanding Customer
Loyalty, Behaviour and Experience with Identification of Positive and Negative Issues,
Gaps and Significance to the Firm......................................................................................5
2.2 Justified Recommendation of Investment for supporting an Improvement in Customer
Loyalty by discussing Purpose and Scope of the Project with Project being delivered
through a high level application of the elements of a Project Plan......................................8
2.3 Plan of the Changes for Implementation of the Recommendation with Project
Management Techniques.................................................................................................10
2.4 Recommendation of Qualitative and Quantitative Techniques for Evaluation or
Monitoring of Impact of an Improvement Plan for creating Additional Value from Enhanced
Customer Loyalty with SMART measures for managing Proposed Investment................12
2.5 Critical Discussion on Stakeholder Management of the Project with Development of
High Level Communication Plan.......................................................................................14
3. Section 2.......................................................................................................................... 15
3.1 Critical Discussion on Budgeting, Forecasting and ROI..............................................15
3.2 Cost Benefit Analysis..................................................................................................17
4. Section 3.......................................................................................................................... 18
4.1 Critical Discussion and Application of Risk Management............................................18
4.2 Risk Analysis with Force Field Analysis......................................................................19
4.3 Discussion and Application of Risk Category and Type, Evaluation of Probability,
Assessment or Impact of Risk, Response to Risk and Contingency Planning..................20
5. Conclusion....................................................................................................................... 20

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References........................................................................................................................... 22

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1. Introduction
Strategic management can be referred to as the continuous planning, assessment,
analysis or monitoring of every criterion required for any specific organization for meeting or
fulfilling the objectives or goals. Strategic management is extremely important for strategic
planning that solely represents organizational ability for setting long term and short term
goals so that decisions and actions are being determined for reaching to the goals (Bessis
2015). Valentine Health Partnership is a renowned health organization in the United
Kingdom. The following report outlines a brief discussion on a project, namely Electronic
Prescribing and Medication Management in Valentine Health Partnership.
2. Section 1
2.1 Evaluation of Strength of the Organizational Commitment for understanding
Customer Loyalty, Behaviour and Experience with Identification of Positive and
Negative Issues, Gaps and Significance to the Firm
Valentine Health Partnership is responsible for providing health care services to the
customers and it is being designed with the needs of patients at the respective forefront of
everything such as checking surgery times to notifying patients about their current status and
conditions (Cole et al. 2013). They always focus on customer loyalty and customer
satisfaction to a high level and thus it becomes quite easy to maintain better effectiveness in
their business. Valentine Health Partnership have better commitment to understand
customer loyalty and experience by identifying positive and negative issues or gaps. The
organizational commitment of Valentine Health Partnership is to serve their patients with
better efficiency and effectiveness so that the customers or patients are satisfied with
services and the business is able to gain better competitive advantages (Lam 2014).
Customer loyalty can be referred to as the outcome of reliable positive emotional
experience, physical attributes based satisfaction as well as apparent values of the customer
experiences by including services or products.