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Report | Business Strategic Game Plan
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Added on 2019-10-18
Report | Business Strategic Game Plan
Added on 2019-10-18
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1Project ReportFirst AssignmentID NO:University
2CONTENT PAGEAbstractIntroductionCompetitive StrategyIndustry OverviewCompany OverviewDecisions MadeFinal ResultsReflectionUnderlying Strategic PrinciplesKey learning Points about the strategyConclusionReferences
3AbstractThe report is about the Business Strategic Game plan to devise strategies to make a companyprofitable enough in later years of working in the footwear Industry as compared to rivalcompanies operating in the same markets, with same production capacity, and market shares, etc.The report has been developed keeping in view the learning’s from the Strategic Managementclass and applying it to the given real life business game. Goal of this report is to project thecomplete understanding of the rules of game and applying strategic learning’s to make a suitablecompany strategically profitable in the given footwear industry operations across theinternational markets. The report has been prepared by keeping in view the players guideguidelines for the respective Business Strategy Game. Keywords: Footwear Industry, Market Share, Porters 5 Forces Model, Business Strategy,Decision Making.
4IntroductionThe present report is a reflective report to portray the complete understanding of businessstrategies in today’s corporate landscape. Due to Globalization and mass internationalizationamong the players, competitors in the industry, it has become very important to put in solidstrategy in place, to make the business not only survive in the ever changing business dynamicsbut also to come up in comparison to other rival companies with high profitable margins. As perthe guidelines, the report starts with the Introduction about what the present report is all aboutand the subsequent headings demanded for presenting this report qualitatively effective. Thereport outlines the strategic guidelines undertaken to make a company of choice operating infootwear industry to make it profitable enough. The report mentions the decisions taken at eachpoint of time by the team to build a strategically strong enterprise. To start with, as the here itsbeen described about what this report is all about, we would further put light on the other parts ofthe report mainly under the headings, which are, competitive strategy, Industry overview,Company overview, Decisions made, Final results, Reflections, Underlying Strategic Principles,Key learning points about strategy, and a Conclusion. These are broad headings under which thiscomplete report is divided to give complete picture of our understanding of the importance ofstrategic concept and implementation of these strategies build through discussion and decisionmaking abilities, to come up with a positive result for our company keeping in view the presenceof rivals, operating with same advantages, as with ours, the only difference lies is the timelydecisions taken and implemented to meet a goal of running the business in real life case at ahighly profitable margin, beating the competitors and leading an example of running theBusiness through solid Strategies and providing an example to others to understand the criticalityof using Strategies in present ever changing business dynamics and rapid technology changes.
5We have chosen the name of our company is ALL FOOTWEAR. Throughout this report theCOMPETITIVE STRATEGY OVERVIEW OF ALL FOOTWEAR will be mentioned, this willbe followed by providing the OVERVIEW OF FOOTWEAR INDUSTRY. Followed byOVERVIEW OF COMPANY A, followed by KEY DECISIONS MADE AT EACHPARTICULAR PHASE, followed by the description of FINAL RESULTS after the keydecisions made, this would be followed by the REFLECTIONS of our learning’s from this givencase. The report will then take you through the UNDERSTANDING OF STRATEGICPRINCIPLES, the need or requirement of the strategy to run the business, including the strategicmanagement of the company chosen. The report then takes you through the KEY LEARNINGPOINTS ABOUT THE STRATEGY, which mentions specifically the complexities to run thebusiness in real life scenarios that too through strategic thinking. The report then CONCLUDES with the overall learning’s from this case. This also mentions ourinability if it happens in running the business effectively as well as efficiently keeping in viewthe results of the decisions we made. COMPETITIVE STRATEGYKeeping in view the Industry overview, we have made it strategically important to diversify intoGreen technologies in our production lines. We also strategically decided to diversify ourworkforce in order to increase our production, variations in our product lines i.e. footwearmodels, also we strategically invested to improve our quality and star ratings. Strategic decisionswere made to use recycle raw materials in our product lines. The strategic importance of this is itwould help us in improving our reliability in the market. It will directly impact our shares sale asthe investors would be interested in investing into our shares as we are environmentally friendly
6and this would help us in establishing ourselves as sociably important company as compared toother players present in our Industry, competing for same market shares and profitability. Wetook decisions to diversify our business in international markets. We strategically decideddiversifications in use of raw materials, i.e. we decided to use Green technologies andRenewable Technologies in our production lines. Later on studying the market dynamics we alsoinitiated our plan productions by setting up plants in other two locations i.e. Europe – Africalocations and Latin America Locations. We strategically decided diversification in workforcemanagement and employing new workers to meet the demand side. We strategically decided toimprove quality of our models and raised the models in our productions lines. Our Strategic decisions were based on 1. Improving our production lines; 2. Improving ourReach, 3. Improving our availability, 4. Improving the Styling standards, 5. Improving ourQuality standards, 5. Improving our ratings among the customers. We focused on diversification in our whole business model and which was perculated to each ofour business operations. This was our main Strategic initiative to make ALL FOOTWEAR theleading company in the footwear Industry. The real results were also possible as we totallybelieved in reliability of our decisions and timely implementations of our strategically aligneddecisions. With a gap of one financial year, we developed increase in returns of our businessesacross the international markets and geographical locations. We totally understand the needs ofdifferent markets because of which we increased the variation of footwear models available withus. We also took the decision to invest in Advertising to help us in boosting our branding andsales at the end of each financial year. The later report mentions the final results of our strategiestaken, our learning’s from it, concluding with the learning from this business case.
7Industry OverviewTotal of 12 Companies are operating currently in the Footwear Industry. Our company is ALLFOOTWEAR. We took strategic decisions for each financial year and calculated the results atthe end of each financial year. Following are the companies operating in the footwear industry. a.I won Youb.FunFunLokc.Genki Footweard. C U Tomorrowe.All Footwearf.Lifefulg.Ball Hih.HK Hunteri.Jackasshoesj.E Jetk.De llamal.Kung Hei Fat ChoiAll these companies are operating in the same markets, i.e., there is similarity in overallmarket operations for each company. Athletic footwear Industry is very dynamic in nature. The diverse market locations they workare an astute example of globalization and internationalization of the industry as a whole.
8The industry analysis in terms of PESTLE ANALYSIS gives brief overview of the market. PESTLE ANALYSIS ISP – POLITICAL INFLUENCE ON FOOTWEAR INDUSTRYE - ECONOMIC INFLUENCE ON FOOTWEAR INDUSTRYS – SOCIAL AND CULTURAL INFLUENCE ON FOOTWEAR INDUSTRYT –TECHNOLOGICAL INFLUENCE ON FOOTWEAR INDUSTRYL – LEGAL INFLUENCE ON FOOTWEAR INDUSTRYE – ENVIRONMENTAL INFLUENCE ON FOOTWEAR INDUSTRYIn Political Influence, the Political ties in different geographical locations highly influencethe performance of the companies working in these geographical locations. Mainly the Industry is operating in following geographical locations; 1.North America2.Europe – Africa 3.Asia – Pacific4.Latin AmericaAll these geographical locations are very diverse in terms of Political Activities, Economies,Social and cultural aspects, Technology developments and grasping power of technologiesamong these geographical locations, Legal aspects of these geographical locations are highlydistinct in nature, and finally in terms of environments, these geographical locations arehighly distinct in nature.
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