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(Doc) Assignment on Strategic Management

   

Added on  2021-04-16

29 Pages6573 Words186 Views
Business DevelopmentFinanceLeadership ManagementEnvironmental SciencePolitical Science
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Running head: STRATEGIC MANAGEMENTSTRATEGIC MANAGEMENTName of the StudentName of the UniversityAuthor Note
(Doc) Assignment on Strategic Management_1

1STRATEGIC MANAGEMENTTable of ContentsExecutive Summary.................................................................................................................31.0 Introduction........................................................................................................................42.0 Current Company Situation..............................................................................................43.0 External Environment Analysis........................................................................................43.1 PESTLE Analysis.............................................................................................................43.2 Define the industry...........................................................................................................74.0 Industry Analysis – Porter’s Five Forces.........................................................................74.1 SWOT Analysis – Opportunities and Threats................................................................105.0 Internal Evaluation..........................................................................................................115.1 Value Chain Analysis.....................................................................................................115.2 SWOT Analysis – Strengths and Weakness..................................................................146.0 Analysis, Argument and Strategy Formulation............................................................156.1 Strategic Issues and Key Problems................................................................................156.2 Cooperative Strategy......................................................................................................156.3 Selection of alternatives.................................................................................................186.4 Implementation..............................................................................................................186.5 Evaluation and Control..................................................................................................197.0 Environmental Impact.....................................................................................................198.0 Conclusion.........................................................................................................................20References...............................................................................................................................21Appendix.................................................................................................................................24
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2STRATEGIC MANAGEMENT1.SWOT Analysis............................................................................................................242.PESTLE Analysis..........................................................................................................243. Ratio Analysis..................................................................................................................25
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3STRATEGIC MANAGEMENTExecutive SummaryThe report will do an extensive external and internal industry analysis of Sheng Siong whichis a supermarket in Singapore. This report will further contain the framework for SAVEDconcept along with some recommendations, issues, implementations and evaluation andcontrol method. Finally, a conclusion has been stated which describes the final status of thesupermarket.
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4STRATEGIC MANAGEMENT1.0 IntroductionSheng Siong is one of the largest retailer and supermarket in Singapore whichcontrols a chain of grocery stores. The supermarket offers both wet and dry shopping optionsto their customers. The Sheng Siong Supermarket Pte Ltd. was earlier known as Cheng SiongFarm Company Pte. Ltd. The company was found in the year 1985 and is based in the islandof Singapore. Sheng Siong Pte. Ltd. is a subsidiary of Sheng Siong Group Ltd. Thesupermarket provides a large variety of live, chilled and fresh products like meat, seafood,and vegetables (Alex). They also provide packaged, preserved and processed food products,toiletries and necessary household products as well. Sheng Siong supports their retailoperations with the food processing and warehousing facilities established by them. Themission of Sheng Siong is to provide quality products at rational prices so as to create goodvalue for their customers. The vision of Sheng Siong is to be one of the most preferredretailers in Singapore and in the foreign market as well. 2.0 Current Company SituationAs seen in Appendix 3C, Sheng Siong had a 6.6% year-on-year growth in the netprofit to an amount of S$18.3 million for the first three months which ended on 31st March,2018. This growth has mainly occurred due to the increase in the gross profit of the companywhich has occurred due the increase in the revenues, the improvements in the gross marginwhich had been partially offset due to the high amount of operating costs. The Appendix 3Aand 3B contain the consolidated statement of the current financial position of the company.3.0 External Environment Analysis3.1 PESTLE AnalysisThe Pestle Analysis for Sheng Siong Supermarket is as follows (Appendix 2):
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5STRATEGIC MANAGEMENTPolitical– The Sheng Siong Supermarket is located in Singapore. The home countryhas various great and friendly policies which are very important and valuable for thecompany. These policies consisted of many low rates for interests for the companyon loans that have been taken by them for the formation of the supermarket. Thepolicies also enabled well-arranged agreements for taxes especially the internationaltaxes (Zalengera et al., 2014). Since Sheng Siong is a company which deals with theselling and marketing of almost all types of goods, hence the company is capable offacing changes in the tax laws, especially VAT. There are also many conflicts thathave arisen politically like with Malaysia which can create issues in the process ofcustoms and can also create problems in imports and exports. However, the politicalsituation in Singapore is comparatively stable as compared to other countries and thiscould lead to a good expansion plan for the company in the future.Economic – The economic condition of Singapore is in a good position. The percapita income of the citizens of Singapore is quite high in the current times. Theapproximate per capita income of the Singaporeans was measured at US $77k.Hence, it can be derived from the amount of per capita income that the disposableincome of the citizens is quite high (Aithal, Shailashree & Kumar, 2016). When thedisposable income of an individual is high, then they are able to purchase any itemthat they desire. This is an advantage for the company as people will purchase fromthem due to the amount of disposable income. However, the presence of theircompetitors and the new entries in the local and foreign chains of supermarket meansmore competition for them. They need to ward away their competitors with betterservice, ambience and convenience of purchasing items, to attract new customers andalso to retain the old ones.
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