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12/09/22
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TABLE OF CONTENTS
Title Heading.............................................................................................................................................2
Subtitle Text Here...............................................................................................................................2
INTRODUCTION...................................................................................................................................6
OBJECTIVES..........................................................................................................................................6
G. M. ROLE.............................................................................................................................................6
MANAGEMENT BY OBJECTIVES (MBO).......................................................................................7
TASK 1.....................................................................................................................................................7
LEGISLATION...................................................................................................................................7
PLANNING..........................................................................................................................................7
ORGANIZING FOR HEALTH AND SAFETY..............................................................................8
MEASURING PERFORMANCE MONITORING.........................................................................9
KEY ACTIONS IN REWIEVING PERFORMANCE EFFECTIVELY......................................9
SOP FOOD AND SAFETY HYFIENE.............................................................................................9
APPLYING TURNBULL’S VALUES............................................................................................10
LEGAL FRAMEWORK..................................................................................................................11
Constraints-........................................................................................................................................11
Key stakeholders-..............................................................................................................................12
Legislation-.........................................................................................................................................12
TASK 2...................................................................................................................................................12
MAN POWER PLANNING.............................................................................................................12
RECRUITMENT AND SELECTION POLICY............................................................................12
PERSONNEL SPECIFICATION....................................................................................................12
INTERNAL RECRUITMENT........................................................................................................13
EXTERNAL RECRUITMENT.......................................................................................................13
RECRUITMENT CODE..................................................................................................................13
PERSONNEL AND TRAINING RECORDS.................................................................................13
PERFORMANCE REVIEW SYSTEM..........................................................................................14
EVALUATION RATING CRITERIA............................................................................................14
INDUCTION PLAN..........................................................................................................................15
Constraints-........................................................................................................................................15
Key stakeholders-..............................................................................................................................15
Legislation-.........................................................................................................................................15
Leadership/........................................................................................................................................16
FRAMEWORK.................................................................................................................................16
LEADERSHIP APPROACH...........................................................................................................16
Constraints-........................................................................................................................................17
Key stakeholders-..............................................................................................................................17
Legislation-.........................................................................................................................................17
TASK 4...................................................................................................................................................18
CONTROLS......................................................................................................................................18
COSTS PROFITS AND SALES......................................................................................................19
CALCULATION OF THE POTENTIAL FOOD COST..............................................................21
THE PURCHASING PROCEDURE..............................................................................................23
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PURCHASING BY CONTRACT....................................................................................................24
PURCHASE SPECIFICATIONS FOR FOOD..............................................................................24
THE PURCHASING OF BEVERAGES........................................................................................24
STORING FOOD..............................................................................................................................25
STORING OF BEVERAGES..........................................................................................................25
BIN CARDS.......................................................................................................................................25
CELLAR CONTROL BOOK..........................................................................................................26
Constrains..........................................................................................................................................26
Key stakeholders –............................................................................................................................26
Legislation-.........................................................................................................................................26
TASK 5...................................................................................................................................................26
TRADING TIMES............................................................................................................................26
Seasonality and Forecasting.............................................................................................................27
Income Statement..............................................................................................................................28
Forecasted balance sheet...................................................................................................................29
Specialised staff scheduling..............................................................................................................30
Political - Economic factors UK January 2021-.............................................................................31
Ethos –................................................................................................................................................31
Constrains –.......................................................................................................................................31
Key stakeholders –............................................................................................................................32
Legislation-.........................................................................................................................................32
TASK 6...................................................................................................................................................32
CUSTOMER CARE.........................................................................................................................32
Customer profile................................................................................................................................33
Internal Feedback tools/...................................................................................................................34
Customer aftercare............................................................................................................................35
HOW HAVE WE DONE SURVEY COVER LETTER................................................................35
Constrains –.......................................................................................................................................36
Key stakeholders –............................................................................................................................36
Legislation-.........................................................................................................................................36
TASK 7...................................................................................................................................................36
MENU.................................................................................................................................................36
A LA CARTE MENU.......................................................................................................................36
MENU DESIGN................................................................................................................................37
BEVERAGE LIST............................................................................................................................38
MERCHANDISING..........................................................................................................................39
COST PLUS PRICING MODEL....................................................................................................39
Constrains –.......................................................................................................................................40
Key stakeholders –............................................................................................................................40
Legislation-.........................................................................................................................................40
TASK 8...................................................................................................................................................40
SERVICE...........................................................................................................................................40
CROSS TRAINING..........................................................................................................................41
Constrains –.......................................................................................................................................43
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Key stakeholders –............................................................................................................................44
Legislation-.........................................................................................................................................44
TASK 9...................................................................................................................................................44
MARKET ANALYSYS....................................................................................................................44
BEHAVIOUR SEGMENTATION BASED ON LOYALTY........................................................44
YELP AS SOCIAL MEDIA MEAN OF COMMUICATION......................................................46
ENGAGE THE AUDIENCE BY SHARING THEIR USERS GENERATED CONTENTS....46
UP TO DATE ONLINE MENU.......................................................................................................46
CONDUCT A QUALITY CONTROL CHECK TO MAKE SURE YOUR ONLINE
INFORMATION IS CORRECT.....................................................................................................47
DIRECT MAIL AND EMAIL.........................................................................................................47
Constrains –.......................................................................................................................................47
Key stakeholders –............................................................................................................................48
Legislation-.........................................................................................................................................48
TASK 10.................................................................................................................................................48
SUSTAINABILITY...........................................................................................................................48
APPROACHES TO WASTE LESS FOR THE OPERATION:...................................................49
RIGHT PROCEDURES FOR PACKAGING................................................................................50
IGHT PROCEDURES FOR WATEGA CONTAINERS..............................................................50
STAFF WARENESS.........................................................................................................................50
Sustainable purchasing/ TO BE COMPLETED............................................................................50
Constrains –.......................................................................................................................................50
Key stakeholders –............................................................................................................................51
APPENDIX............................................................................................................................................52
2005 No. 2091.........................................................................................................................................75
The Licensing Act 2003 (Second appointed day) Order 2005...........................................................75
REFERENCES......................................................................................................................................81
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INTRODUCTION
The purpose of this project is to provide the practicing manager with an insight of strategical
process and its formulation and implementation in Turnbull’s. Further, the study will help in relating it
to trends and common shortfalls that have been affecting the business lately. This project will cover all
element of strategic management process as well as legislation required for achieving each objective.
OBJECTIVES
Now that the goals have been set as part of the action plan new objectives will be reviewed and
implied for managing successful business as part of the development stage plan. In this stage the
General Manager will have to introduce smart organizational aim followed by operational objectives
relevant to operation plans for the catering outlet Turnbull’s. The set organizational purpose will be
measurable, realistic, achievable and will produce operational objectives in line with the time frames
with reference to key tasks which are already produced for the action plan (Rahimi and Gunlu, 2016).
After introducing SMART objectives, the newly appointed General Manager will revise ideas. Further,
for managing success of Turnbull’s the manager will take into consideration some factors that is
constraints, key stakeholders and legislation plans.
G. M. ROLE
The organization manager is responsible for allocating resources, establishing policies and
procedures, assigning responsibilities and providing directions to the organization. The success of
project will be achieved by focusing on consistent pattern of decisions which defines achievement of
defined set of objectives (Pirani and Arafat, 2016). The purpose of new strategic management in this
project is to establish the leadership in the organization and help firm to adapt changes of dynamic
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business environment to enjoy a strong, growing and long-term success of entity. The fundamental task
is to empower business to meet challenging opportunities and to minimize threats.
MANAGEMENT BY OBJECTIVES (MBO)
One major participative approach to management which is directly concerned with involvement
and motivation of staff is management by objectives (MBO). The phrase “management by objectives”
is proposed by Duker in 1954. (Mullins/Dossor, 2013). MBO is focused on achieving with regard to
organizational goals with individual performance and development within organization. MBO involves
a continuous cycle of interrelated activities (see Figure 1.1) which is based on involvement and
participation of subordinates through:
 The clarification of organizational goals and objectives which should be communicated clearly
to all members of staff.
 Review of organization structure with the motive of determining need of flexibility in structure
and systems of management to manage effective communications, quick decision-making and
timely feedback.
 Participation with subordinates to gain their approval over objectives, targets, areas of key
results and over standards and measurement of performance (D'Annunzio-Green, 2018).
 Agreement on performance improvement plans which will enable subordinates to make
optimum contribution in achieving own objectives and targets.
 Establish effective monitoring and review system for appraisal of progress and performance.
 Undertaking necessary revision of subordinates’ objectives and targets.
 Review of organizational performance
MBO of Turnbull’s appear distinct and determined with reference to quantified clear-cut
standards. Turnbull’s operations purpose and targets are related to key results that is (i) ensuring
customer satisfaction; (ii) prolong employee performance; (iii) protection of assets.
TASK 1
LEGISLATION
8-10 months/Review the legislation plan for the whole business within 8 months
 Health and Safety legislation /Develop a Health and Safety policy manual across all
departments going forward (rules and procedures) within 3 months
PLANNING
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Effective planning is concerned with prevention through identifying and controlling risks.
In addition to setting policy, planning should include steps to ensure legal compliance and
procedures for dealing with emergency situations. It should involve people throughout the
organisation (Manning, 2018). In order to plan successfully, the GM needs to focus on accurate
information about the current situation; legal requirements and benchmarking to make
comparisons; what action is necessary to reach that point.3
KEY ACTIONS IN EFFECTIVE POLICY DEVELOPMENT
Make a statement of intention. Say what it will need to be done to keep a safe and healthy
environment for workers and anyone else who could be affected by the work activities
Clearly set out everyone’s roles and responsibilities. Include those with particular roles, for
example directors, supervisors/managers, safety representatives, workers, fire wardens, first-
aiders and the competent person
It is important to establish clearly how things will be done and what resources will be allocated
to make things happen (Ram, 2018). Include details of the systems and procedures that will be in
place to help to meet the legal obligations, such as:
 how risk assessments will be carried out 5 steps (see Figure Appendix 1.2)
 training and safe use of equipment
 controls that will be in place to ensure the specifiers and buyers are competent in
assessing the risks in procurement, the requirements for purchasing suitable personal
protective equipment (PPE and COSHH see Figure Appendix 1.3), (According to PPE
regulations introduced through The Personal Protective Equipment Regulations 1992)
 how accidents/incidents will be investigated
 how workers will be consulted
 how equipment will be maintained
 measure health and safety performance. There will be performance targets, (i)reductions
in accidents or absences, (ii)an increase in reporting issues
 Prioritise actions
 Sign the policy statement to demonstrate commitment to health and safety.
ORGANIZING FOR HEALTH AND SAFETY
 Controls within the organisation: the role of supervisors - leadership, management, supervision,
performance standards, instruction, motivation, accountability, rewards and sanctions.
 Communication - across the whole organisation, through visible behaviour, written material and
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