272 - UNIT 29 HEALTH PROM

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
HEALTH PROMOTION CAMPAIGN FOR OBESITY
Health promotions campaign will be launched for Obesity among children and systematic
procedure will be adopted for completing the required objectives of the campaign
Major aims and objectives for the health campaign are as follows:-
Aims: - Major aim of this promotional campaign is to reduce cases of obesity among
children and systematic and procedures.
Objectives:-
 To increasing awareness among children about harmful impact of obesity.
 To provide information to kids about ways to control obesity.
 To encourage children for involving in physical exercise so that they can be
Strategy:-
 Leaflets and written notes will be distributed and it will aid for making the children aware about the negative impact of obesity.
 Advertisements will be given in the newspapers and television so that more number of people from target group can be made aware about the
obesity related facts.
 Posters and banners will be placed in main market areas so that people can be informed about the harmful impact of obesity.
Resources:-
Monetary resources of £35000 will be given so that required promotional campaign can
be launched.
Evaluation of the promotional campaign:-
Feedback forms will be given to target group of consumers and they will be asked for
giving their reviews about the campaign.
Survey will be conducted for identifying number of people who got benefited from the
promotional campaign.
Target group
 Children belonging to age group of 8-
16 years.
 Parents of children