28 Corporate Events Management

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Discuss the range of various corporate focused events.........................................................1
P2 Contrast and compare differences in leisure and corporate events........................................2
TASK 2............................................................................................................................................3
P3 Mention different kind of corporate events and the manner in which they meet strategic
goals and focus of company........................................................................................................3
TASK 3............................................................................................................................................4
P4 Analyse different criteria to identify potential audience for a new corporate event..............4
P5 Mention key elements for a basic feasibility study of corporate event .................................6
TASK 4............................................................................................................................................7
P6 Devise plan for corporate event by applying key promotional and planning principles.......7
P7 Evaluation of the processes taken for promotion and planning of corporate event ..............8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Corporate event is termed as a assemblage of business executives, employees, company
clients, partners and other prospective individuals within business organisation. These corporate
events can be in the form of meetings, holiday parties and conferences (Austin and Pinkleton,
2015). Business organisations conduct corporate events for variety of reasons such as team
dinners, farewell parties, exhibitions, orientation of new joiners, incentive and award programs,
trade shows etc. Present report has been conducted on Luxury Bespoke Events. With having 40
years of combined experience present company offer offer spectacular private parties and
corporate events, international and wedding production. In this report formative discussions has
been made on different types of corporate events. Further report discuss difference in between
corporate and leisure events. In addition with this process which is required to undertaken for
planning and promotion of corporate event is being covered in this report.
TASK 1
P1 Discuss the range of various corporate focused events
Corporate focused is considered as those functions that involves professionalism, value
and safety when an event is organised in an organisation. It has been determined that corporate
events are of many types. Some of the certain is bing defined below:
Sales meeting:
This meeting is conducted on internal basis within which discussions related to products
and services is done. Main motive to conduct this meeting is to effectively recognize
accomplishments of individuals sales professionals. In order to have best effective outcomes
from sales meetings Luxury Bespoke Events manager can hire a comedian or a impersonator in
order to light up the mood of employees after having whole discussion related to sales ratio and
other necessary topics related to sales. With the help of this company can effectively able to keep
their sales team updated in order to ensure continuous success.
Exhibition:
Exhibitions are termed as trade shows that are attended by companies as a lead generation
activity. With the help of this corporate event organisation can effectively able to enhance their
brand image and can further able to gain more competitive advantages as compared to their
competitors. In order to offer spectacular space of organisations, Luxury Bespoke Events
1