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Assignment on Essentials of Marketing H&M

   

Added on  2020-04-21

30 Pages6806 Words71 Views
MARKETESSENTIALSESSENTIALS OF MARKETINGH&M

2Table of ContentsIntroduction..................................................................................................................................................3Marketing.....................................................................................................................................................4Marketing Structures...................................................................................................................................4Marketing Processes....................................................................................................................................5References................................................................................................................................................7TASK 2 Compare ways in which organisation use elements of marketing mix to achieveorganisational goals...................................................................................................................................8(P3 & D2)................................................................................................................................................8H&M Marketing Mix..................................................................................................................................87P’s model of Marketing (M3)................................................................................................................9Product Mix-.......................................................................................................................................10Place Mix-..........................................................................................................................................10Price Mix-...........................................................................................................................................11Promotion Mix-..................................................................................................................................11People.....................................................................................................................................................11Processes................................................................................................................................................12Physical Evidence..................................................................................................................................12Marketing planning process (M3).............................................................................................................12Conclusion.................................................................................................................................................13

3Marketing Plan........................................................................................................................................14Executive Summary...................................................................................................................................14Marketing Planning objective................................................................................................................14Company Overview...................................................................................................................................14Internal and External Analysis...............................................................................................................15Strengths.............................................................................................................................................16Weaknesses........................................................................................................................................16Opportunities......................................................................................................................................16Threats................................................................................................................................................17Segmentation, Targeting and Positioning..............................................................................................177P’s of Marketing...................................................................................................................................18Budget....................................................................................................................................................18Market Plan Monitoring and Control.....................................................................................................19Conclusion.................................................................................................................................................19

4Table of FiguresFigure 1 Marketing Mix...................................................................................................................................6Figure 2 Seven P's of Marketing......................................................................................................................7Figure 3 Marketing Plan...................................................................................................................................9Figure 4 H&M Logo.......................................................................................................................................11

5IntroductionMarketing is said to be an activity or processes that are associated with creating, communicating, buyingand selling by identifying the needs of customer and exchange the offerings with the help of advertising.The structures and operations of marketing department which also include the modern trends that arebeing explained here under in the newsletter. Various external environment factors which influence andaffects the marketing activity of H&M are mentioned. H&M which deals in retail-clothing companyknown for its fast-fashion apparels and covers a major market in Europe. They have few stores in some61 markets all over the world and online shopping in over 32 countries. This assignment is conclusive ofdiscussion regarding the marketing mix and processes carried out in H&M and the roles played bymarketing department to perform function for B2B and B2C (Mihm, 2010).In report the comparability of elements of the extended marketing mix applied in the marketing planningprocess by H&M and other organisation with an intention to achieve organisational objectives. Lastly,playing a role of junior manager as directed by marketing manager an evidence based marketing planhas been produced by keeping in mind the marketing concepts and analysis of situations by using orapplying strategically the extended marketing mix in varied contexts.

MarketingThe process of movingthe concept of goodsand services to ultimateconsumer with the helpof the elements knownto be marketing mix.Marketing differs fromselling as it is invariablein nature it not onlyconcern with theexchange of productsand services but morewith the value that isbeing exchange whileproviding goods andservices. Marketing isbasically an integrationof the efforts to discoverand develop a demand,create and deliver tosatisfy customer needs.6MARKET ESSENTIALSH&M[Edition 1, Volume 1]

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