Visitors Attraction

This article discusses the importance of visitor attraction in the tourism sector and explores various strategies, impacts, and theories related to visitors attraction. It covers topics such as article about visitors attraction, motivations and needs of different tourist types, impacts of tourism on visitors attraction, and various visitor management strategies.

VISITORS ATTRACTION

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 and 1.2 Article about the visitors attraction..........................................................................3
TASK 2............................................................................................................................................5
2.1 Motivations and needs of different tourist types...................................................................5
2.2 Impacts of tourism on the tourists attraction.........................................................................6
2.3 Effect of various theories of visitors motivation on visitors attraction.................................7
TASK 3............................................................................................................................................7
3.1 Processes as well as potential issues which are involved in the visitors attraction...............7
TASK 4............................................................................................................................................8
4.1 Various types of visitor management strategies....................................................................8
4.2 Management techniques which related to the sustainability.................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitor attraction is an most necessary part of the tourism sectors. Visitors is the most
important part which plays an important in growth of the tourism sector as without visitors they
would not be able to make any growth in their sector (Arnberger, 2012). The travel and tourism
sectors should have to make the proper emphases which would make the visitors to get attracted
to the place so their would be an good amount of the visitors would come to visit the place which
would help the travel and tourism to make the proper growth of their organisation. There are
different kind of the products some of them are the tangible and some are intangible. National
tourism agency is an agency which provides the tourism places helps regarding the things which
they have to make change of and to make the new improved things to ad to make the visitors get
attracted.The company provides to the tourists better destinations which are according to the
tourists and also satisfies the needs of the tourists. The company adopts and uses the different
motivational theories to adopt the visitors towards the company. In the tourism sector, the role of
the local community is very important. This reports contains the strategies of the different
tourism management. The company use the management techniques to sustain in the market.
TASK 1
1.1 and 1.2 Article about the visitors attraction.
VISITORS ATTRACTION
Date- 16 May 2017
Visitor attraction is an most important thing which attracts the visitors to the places where they
had been gone to visit, the place where visitors comes to visit should be an good and attractive
which would make them feel happy while visiting over that place that would lead to make the
place famous and successful. If the place of visiting does not having any kind of the attracting
things then the people would not like to visit over their. The places where the visitors comes to
visit is basically having the natural and the cultural values, which should provide historical
knowledge to the visitors. These things would attract them to visit the place, if they find that the
place is not that much attractive then the visitors get negative feelings in their mind about that
place (Bryce, Curranand Taheri,2015). The tourist sector is growing rapidly in few years as the

researchers had been analysed.
The National tourist agency tries to attract the visitors so that they would get profit and
they would able to make proper stability in the market. The tourism should provide the proper
places for the people to visit which can be beeches, sea sides, etc. they should know that what
are the things which should be better for the visitors and they would like to visit, mainly like to
see and enjoy the natural beauty of the place so there should be that kind of things should be
available so the visitors would attract to that place easily. Travel and tourism are focusing on
the customers and they are trying make the places which would be attract the people in an
proper way and that would be able to achieve more profit. So the travel and tourism sectors are
trying to build the proper tourist attraction places man made whose structure would be very
much attractive so for that they are making many kinds of attractive buildings and the emphases
which would make the peoples to attract in high amount. There are an high scope of the visitors
attraction in this modern world. And because of the visitor attraction the organisation gets the
lots of help which would be able to maximise the profit ratio, helps the organisation to survive.
The main things is that the moment which gets appear in the market for the people who
runs the business (Cheng, Linand Du, 2013). As because they would get the change so that they
would develop the new business so that they would be able to compete in the market. By the
visitor attraction the organisation can be expend their products in the market area.
The necessary factors in it is that the market which is new can make people attract
towards their organisation and they would make them attract over their products an services.
The income of the nation by generating with an effective manner, and the economy of the place
can be improved by the visitors attraction. Visitors spend their money while visiting the place in
the such things like food, sports, to stay, etc. so that will help the organisation to earn the great
amount of ratio.
All the places have its own value and the some speciality. They have to make proper
use of that place to be more attractive then the others. This would make the people to make an
better decision in choosing the tourism (Dong and Siu, 2013). The historical and the heritage
destination has its own beauty and its own specialisations in them which attracts the visitors in
an number. The visitor attraction would be dependent on the nation atmosphere which would
help the nation to compete with an internationals, marketer in tourism sector.

TASK 2
2.1 Motivations and needs of different tourist types
In the tourism company the market is segmented in to the small parts. Mostly the market
is segmented on the basis of the gender, age and the occupation. The segmentation helps in
identifying the needs of the visitors easily (Arabatzis and Grigoroudis, 2010). Through it the
company can take care of the tourists and provides the better and the best facilities to the visitors.
The visitors and the customers have some needs . The needs can be related with the security and
the safety, basic needs, need for the good facilities etc. The motivation is very helpful in the
tourists attraction. The market segmentation is divided in to the 4 categories. These are
geographic, behavioural, demographic and the psychographic.
Geographic Segmentation- In this segmentation, the market is segmented on the
geographic basis. This segmentation classifies the market in to the different areas relates to the
geographical. The marketer makes the different strategies for the different places. The market is
divides in to the geographical areas lie for instance region, countries, state, city. And also
segment the market in to the urban markets, rural and the semi urban market segments.
According to these market segments the company and the destination guide plan the destinations
places (Ryan and Hsu, 2011).
Behavioural Segmentation- In this type of segmentation, the market is divided on the
basis of the behaviour. In this segment involves the borrowing behaviours of the visitors. In this
Illustration 1: MARKET SEGMENTATION

segmentation involves the usage occasion, loyalty status, user status, benefits sought and the
usage.
Demographic Segmentation- The demographic segmentation is generally divided on the
basis of the age, income, gender, marital status, family income, occupation, nationality, family
size, education and the ethnicity.
Psychographic Segmentation- In this segmentation the market is divided on the basis of
the lifestyle, interests, personal traits and values and the attitudes of the person. From this
segmentation it is easily know that what type of the lifestyle people want and what is the way of
thinking of people?
2.2 Impacts of tourism on the tourists attraction
On the travelling there are some factors which affect the tourists attraction. The impact
can be bad and harmful and can be good for the visitors and the customers attraction. Sometimes
the company faces the many problems related to the tourism (David, Javier and Andy, 2010). If
the National Tourism Agency company does not provide the good quality services, then its
impact is good for the customers and if the company provides the good quality and the
satisfactory services then it is good for the company and its effect is good on the employees.
Instead of this there are many factors which affect on the tourist attraction. These are
overcrowding, traffic related issue, local community and the destinations.
Overcrowding- The meaning of the overcrowding is that the over people than the
capacity. If the visitors are more than the capacity of the pale, then in this case the tourists will
not take interest in the beauty of the destination and they will get irritated. From this they are
dissatisfied from the company's service. And it affects on the company's productivity and also on
the visitors attraction.
Traffic related probably- When the tourists come from the other country then they faces
the traffic problem of that country in which they came to visit. It is the big issue. From the traffic
problem, the visitors are late in reaching to the main destination.
Local community- Te role of the local community is vital and important. The local
community is not coordinative, interactive and good, then in this case the visitors can not travel
easily.

Destinations- The destinations plays the big role. If the destination is not according to the
visitors interest then the visitors will dissatisfied from the companies services and it impacts on
the visitors attraction.
2.3 Effect of various theories of visitors motivation on visitors attraction
The company uses the different theories of the motivation. From these theories the
visitors will get motivated and they will attract towards the company. And from this the
company can sustain in the market. The National Tourism Agency uses the two motivational
theories to motivate the customers or the tourists (Pearce, 2012). These two theories are the
Smart Consumer Theory and the Responsible Tourism Theory.
Smart Consumer Theory- In this the consumer have some duties and the responsibilities
towards the visitors attraction. The responsibility will be regarding to the cleanliness and the
safety towards the destinations. The customers take take about the cleanliness of the attraction
place. The smart consumers also care care of their safety and the protection.
Responsible Tourism Theory- The responsible tourism theory helps in reduction the
negative impact on the society. And it also help in decrease the environmental impact and the
economic impact on the visitors attraction. The responsible tourism gives the contribution in
making the destination good. And it impact good on the local community. And from it generates
the benefits for the local community (Barnes, Mattsson and Sørensen, 2016). And it also helps in
improving the working conditions. For the responsible tourism, it is necessary to includes the
local people in the decision process.
TASK 3
3.1 Processes as well as potential issues which are involved in the visitors attraction.
National tourism agency help travellers in finding proper location according to their need
and demand (Xiao-Ting and Bi-Hu, 2012). The company appoints the tourist consultant who
guides and consult the tourists or the costumers for the different destinations. Generally the
visitors attractions are divided in to the three segments that are natural visitors attraction, man
made and the cultural visitors attractions. Each attraction places have its own importance. The
National Tourism Agency is the tourism agency.
ISSUES

Location is a significant issue in field of tourism as different locations have different
advantages and disadvantages. Reach towards a location decides popularity of a place as if it is
feasible to reach than opportunities for location will high and if it is hard to find than
opportunities will be very low (Cheng, Lin and Du, 2013). Demand of tourist is always less in
locations which are not supported by government.
Funding is something that can not be ignored as private companies with deep pockets
provides better offers compare to any government agency or any small travel and tourism
company (Connell, Page and Meyer, 2015). Demand of tourist is always less in locations which
are not supported by government as security is always a big issues in travelling, so local
authorities who keep promoting their heritage and provide proper travelling solutions will always
attract more tourist. Finding proper travel advisor is necessary as advisor should know every
single detail about the place so he can guide properly about local communities and destinations.
Membership schemes decides permanent customers so if it is not attractive or unaffordable than
most of the travel consultant would not recommend it which will effect revenue of stakeholders
of different organisation ultimately reducing profit generation of that location.
PROCESS
Process is very significant in any work or task. A proper project management feasibility
study which involves local community is generally a good option. To solve visitors attraction
issue proper recruitment of tour guides and their complete training is necessary (Del Chiappa,
Andreu and Gallarza, 2014). Organizing open events with appropriate ticket price and
reservations including good customer care service would help in attracting more travelers.
Crowd management with proper internal and external communication can always add something
to solution.
TASK 4
4.1 Various types of visitor management strategies.
Finding the utilization of pubic sites, places and building can be called Visitors
management (Swarbrooke and Page, 2012). Following are some strategies through which it can
be analyzed:
Manage supply of tourist opportunities and tourism by maintaining appropriate
visitors flow through enhancing visitors hours, employing more staff and installing extra food

court areas (Fang, Ye, Kucukusta and Law, 2016). It is important to identify peak hour so
capacity of building can be enhanced at that time and if necessary proper plan for specific time
allotment can be made.
Manage demand of visitation restricting number of visitor for a particular time and
limiting the time that one can spend on the place (Garrod, Fyall and Reid, 2012). Through proper
pricing large amount of crowd can be attracted and competitive price will assist in making of
long term customers. It is important to notice that visitors expectations should be considered at
the time of marketing as if their satisfaction will be less than expectations than it will make a
negative image of location (Kastarlak and Barber, 2011). Innovations always help in attracting
new customers so experiments like new adventure on different occasion or new theme would
give a great experience to visitors. Timely new places to visit should be discovered so some
freshness in destination can be attach before losing existing tourist (Sheng and Chen, 2012).
To Sustain in tourism industry it is important to attract international tourist because
bigger the market more will be the customers. With that keeping in mind domestic crowd should
not be ignored as they are main revenue generator have highest presence compare to others.
Local give most sustainability to a tourism destination as they visit these places more often
compare to other two types (Leask, 2010). Heritage is one of the biggest advantages a destination
can have as more and popular the heritage more people would like to know and visit their. Good
culture promote more tourism and it reduces marketing cost of that destination. Culture assist a
lot in retaining old visitors and provide more sustainability. Lifestyle of all the places are
different so it help in inviting new costumers and marketing of that place. Conservation and
preservation of these destination decides their sustainability (Types of tourism, 2014).
4.2 Management techniques which related to the sustainability.
Techniques to sustainability can be following:
Process is one of the most important thing as if the process is effective than result will definitely
be long term sustainability. It makes great impact on consumers and all the parts of an activity
are connected to process so if there is a single fault in whole process it will hamper
sustainability. The other significant technique is good quality of product or service. One can hold
customers if they have great quality in their product or service because it does not matter how
better marketing strategies or other wings of an organization is performing if quality is poor no
customer will visit next time (Leask, Fyall and Barron, 2014). People can compromise other

issues but no one like to sacrifice in terms of quality. Product decided overall successful and
sustainability as it make a positive image in public and make new visitors with retaining them for
a long time (Market Segmentation, 2010). Other significant technique is the system that exist in
market. The system should made so all player in industry can survive and promote health
competition which will ultimately make a great impact about whole industry in visitors mind
(Page, 2014). System should eliminate problems as soon as possible and it should always take
care of permanent visitors as they are real reason for success and stability. Permanent consumer
are loyal so keeping high focus on them ensure a good base. A long term survival need
consistency in growth which should be core of a system and continuous growth will assist in
sustainability and make a great brand value of product or service (Arnberger, 2012).
CONCLUSION
From the above report it is been concluded that to understand the importance of the
visitors attraction, the different kinds of thought which an business can be able to separate the
markets. The effect of the unique theories like importances tourism and an good consumer on
motivations of an tourism. There are many kinds of issues that would affect the growth process
of an visitors attraction and it is been also included in this report. The many other kinds of the
issues and the problems that an business faces had been also described in this report With that
the different kind of management strategies of the people had been researched and the
effectiveness of the day to day activities can be attained by them. It also make the organisation to
process the techniques and the methodologies of the management as to bare and retain in the
hard competitive market.

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